We love watching movies. They’re a great way to escape reality for a couple of hours. Action and adventure movies are perfect for escapism. They don’t require thinking like dramas and mysteries, and don’t scare us like horror movies. They’re just a fun romp we can sit back and enjoy. The Indiana Jones series are some of the more popular adventure movies. We love tagging along with Doctor Jones on his archaeological exploits, such as when he went after the Lost Ark of the Covenant or searched for the Holy Grail. Indy and his movies, though, can also teach us some lessons, such as about being adventurous. And savvy business leaders can take those lessons and apply them to various aspects of their business, like marketing campaigns. How so?

• Flexible

Indy worked as a professor of archaeology, which not only prompted many of his adventures but also conveniently provided him with a flexible schedule so that he could travel and have his adventures. Marketing campaigns need to also be flexible in order to adapt to any changes or problems that might come up, such as changes in the market or the audience.

• Unconventional

Being the adventurous type, Indy lived a rather unconventional lifestyle, and for many people they couldn’t understand it, which made them uncomfortable. He also managed to make many enemies, such as natives and Nazis. None of it seemed to bother him, though. He just kept right on going, unafraid to ruffle a feather or two. The more unique and unconventional a marketing campaign is, the more likely it is to draw attention and be successful. Don’t be afraid to try new ideas, to stand out from the crowd, or to ruffle some feathers.

• Global

Indy lived in the US, but his adventures often took him to different countries. He wasn’t afraid to travel and expand his horizons and go new places. Marketing campaigns need to have a broad reach in order to gain as many customers as possible. Don’t limit yourself to certain areas. Expand your reach as far as you can. The Internet provides the opportunity for a global reach.

• Risks

Indy’s adventures were full of risks. Sometimes, he went looking for an adventure, and sometimes an adventure found him instead. Often, his adventures were full of risks and danger. Hidden traps, angry natives, Nazis. There was no shortage of trouble. He even had to face his fear of snakes a couple of times. But through it all, he willingly accepted the risks. Marketing campaigns should take risks, as well. They need to be innovative and try out new ideas. They should take advantage of new advances in technology, such as new social platforms, or try out new marketing trends. Don’t be limited to only the tried and true.

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