People who are just starting out at something, whether it’s to learn a skill of some sort or to do something like start a Business, they are often recommended to go to someone experienced in the area to learn how to do it or just to get advice. For those who are involved in the business world, there are many experienced and successful business people you can go to for advice. One that is sure to come to mind and have some useful insight is Apple’s turtleneck-wearing founder and rival to Bill Gates, the late Steve Jobs. What sort of advice might he have to share with budding entrepreneurs?

1. Innovative
Be innovative. Many successful business leaders will tell you this, not just Steve Jobs. According to Jobs, “Innovation distinguishes between a leader and a follower.” Jobs often attempted to marry both art and technology to his products to create new and innovative things.

2. Right and left
Most people tend to be right-brain (emotional and creative) thinkers or left-brain (analytical and critical) thinkers, but Steve Jobs recommends being both in order to deal with both technological and human components of a business While technology tends to be focused more on analytical and critical thinking, Jobs often relied on the creative and emotional aspects of his right brain to solve problems and create an emotional connection with his products.

3. Foresight and confidence
A true business leader has both foresight and confidence. Jobs was a true visionary in his field and set high standards others can only hope to meet. He was one to not get caught up in corporate bureaucracy and would often make intuitive decisions instead, having a knack for knowing what consumers wanted despite what the data might say. He was confident in his beliefs and what he was doing and had the foresight to see what people would want.

4. Focus on product and user experience
Instead of overwhelming the market with a wide assortment of products, Steve Jobs and Apple offer a limited range of products, enabling them to focus on making their products better and providing the best user experience they can to their customers. Jobs would often reject many product ideas and designs if he didn’t think they were right; he had no qualms about saying “no.”

5. Embody your brand
Apple is a brand that is beloved by millions of people and is practically a pop culture in itself. The same can pretty much be said for Steve Jobs, who embodied many of the qualities associated with his brand: innovative, cutting-edge, and design-savvy. An entrepreneur must embody the qualities of their brand, leaving no disconnect between their images.

6. Passion
There must be passion in all that you do. “You’ve got to find what you love,” Jobs has said. “And that is as true for your work as it is for your lovers.” If you don’t love what you do, you will not put your heart into it, and you will not produce the best that you can.

7. Right people
Hire the right people. Surround yourself with the best people you can find who can do what you can’t. Steve Jobs made sure to hire the best and would demand their best, and fired anyone who didn’t live up to expectations.

8. Involved
Be involved with your company. Get involved in every facet of it so you have direct, hands-on knowledge of what exactly is going on in your company.

These are just some of the many lessons the late, great Steve Jobs could teach in regards to business. You can find more enlightening examples here, here, here, and here.

Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing and growth focused Digital Marketing Agency services. Call 020 7692 8960 to discuss your needs today.