For those of you that have been readers since the beginning, you know I don’t ever really discuss Paid Ads. It’s not that I don’t like them, it just has never been a major focus of mine. Back when I was running my first agency, SEO and web design dominated the game. Paid ads were low profit margins, and most businesses weren’t really savvy to the point where they understood how it worked and whether it was worth it. Now, things are changing. More and more businesses are shifting marketing spend, and are much more willing to spend on ads

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