EXHIBITOR Magazine’s annual EXHIBITORLIVE educational conference and trade show is known as the premier event for trade show and event marketers and is the most highly attended and recommended exhibition in our industry. Trade show and event marketers attend EXHIBITORLIVE looking for new ideas and inspiration, so it’s a can’t-miss show for The Trade Group.

Raising awareness about the company’s latest and greatest trade show displays, tech offerings and live event solutions is one goal for TTG. In addition, the company also places a priority on educating marketers about how to capitalize on burgeoning trends—like experiential marketing—and how TTG’s creative solutions can impact ROI.

METALLI® Vienna modular trade show display takes center stage

EXHIBITORLIVE provided the perfect opportunity to spread the word about one of TTG’s newly launched exhibit designs, the customizable, Vienna modular trade show display. The 20’x20’ exhibit design features a 16-ft tall bridge structure, a v-shaped “leg” featuring frosted acrylic that supports the front of the bridge, three 18-ft staggered, backlit vertical walls and other unique and modern design elements.

As with all the exhibits in TTG’s METALLI line, the Vienna is available for purchase or rental and can be customized based on the client’s needs. For EXHIBITORLIVE, TTG branding was interwoven throughout the space—from informative, branded graphics to color treatments to custom flooring and beyond.

Wi-Fi enabled, interactive Chiosco touchscreen kiosk gives on-demand access to examples of TTG’s work

Along with shining a light on the company’s award-winning design capabilities, TTG also wanted to feature the innovative technology and interactive solutions it provides. For EXHIBITORLIVE, TTG brought along one of its new kiosks, a freestanding, vertical, Chiosco kiosk with a 55” LED touchscreen display. The Wi-Fi enabled kiosk also includes a built-in speaker, Windows operating system, the ability to display custom interactive content and more. 

During the event, guests could access the kiosk to view different examples of The Trade Group’s award-winning trade show designs, along with numerous live environments, events and experiences that the company has produced.

Motion graphics and videography amp up the display

Video and Motion Graphics serve a purpose beyond providing information and reinforcing branding. They also provide movement, which helps grab the attention of passersby in crowded trade show environments. Many people don’t realize that TTG also offers videography and motion graphics services, so highlighting these solutions at the event was a must.

To raise awareness about these offerings, TTG incorporated both video and motion graphics into the Vienna exhibit at EXHIBITORLIVE. Video content was used in the Chiosco touchscreen kiosk, and TTG brought its eye catching motion graphics expertise to life through several vertically stacked Digital Display Blocks attached to the back wall of the Vienna display.

For additional insight on videography and motion graphics, check out our webinar on how to use video and motion graphics effectively at trade shows and live events.

TTG was also honored with numerous accolades at EXHIBITORLIVE 2019

While EXHIBITORLIVE is always a great place to connect with potential prospects and existing clients, it’s also where EXHIBITOR Media Group recognizes the best of the best in the trade show and live event industry. This year, The Trade Group was delighted to be recognized with six design awards and was named as one of EXHIBITOR Magazine’s 2019 Find It – Top 40, which honors the industry’s top exhibit producers.

The Trade Group earned recognition for its exhibit design excellence as a finalist in five categories for EXHIBITOR Magazine’s Portable Modular Awards and was also named a finalist for EXHIBITORLIVE Best of Show in the small booth category. TTG also won the Awards & Honors category in the “Top 40” competition.

Want to learn more about exhibit design, interactive displays and experiential solutions for live events?

If you’re intrigued by the exhibit design, branding and technology featured at TTG’s EXHIBITORLIVE booth, we’d love to chat about your goals. To speak with a friendly TTG sales consultant, just give us a call at 800-343-2005.

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