2022-12-01 22:42
Taking care of the little things promotes respect and pride.
If you’ve ever taken the time and effort to wax your car by hand, you understand the sense of accomplishment and l… Read More
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Go Big Or Go Home? - Tradegroup.com Blog
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The moniker “go big or go home” isn’t an uncommon sight in the trade show industry. Since the resurgence of trade show exhibiting following the recession,
2022-11-30 17:38
The Healthcare Information and Management Systems Society (HIMSS) trade show is where healthcare decision-makers from around the world come to see the latest and greatest in health technolog… Read More
2022-11-23 19:36
Are you looking for a trade show to exhibit your pet products or services? Or maybe you’re a pet lover who wants to learn more about the latest and greatest in the pet industry. Either… Read More
2022-11-03 15:00
From the ground, the aisles of a busy trade show floor often seem hectic and disorganized. However, viewed from above, you’ll notice there’s order to the crowd’s movement… Read More
2022-11-02 15:00
Running a successful product launch at a trade show can be daunting, but with the proper preparation, you can make it a success. In this article, we’ll outline the steps you need to ta… Read More
2022-11-01 15:00
Networking is an art. Especially today when everyone is “connected” in some way or another online. However, while there are now more channels to meet new people than ever before… Read More
2022-10-26 15:00
Live events disappeared for most of 2020 and a chunk of 2021. Now, trade shows and live events are returning. The good news for trade show managers is that, as these shows open, attendees ar… Read More
2022-10-25 17:00
The Global Pet Expo in Orlando, FL, is one of the world’s largest and most significant pet exhibitions. Exhibitors at the show can expect around 6,000 qualified buyers from 80 cou… Read More
2022-10-24 15:00
ORLANDO, FL—October 20, 2022— The National Business Aviation Association wraps up its largest trade show of the year, BACE, or the Business Aviation Convention and Exhibition. Th… Read More
2022-10-19 15:30
The World Exhibition Stand Awards (WESA) is sponsored by Exhibition World, one of the largest exhibition communities in the world. Each year, seventeen judges meet together on a panel and re… Read More
2022-10-18 20:21
NEW ORLEANS, LA—October 12, 2022— The Water Environment Federation (WEF) ends its most significant event after five days of keynote addresses, panel discussions, intense operatio… Read More
2022-10-18 15:00
There’s nothing more difficult than roofing in July.
However, if you’re the type of contractor that enjoys the rich pleasure of working with your hands, then sitting at the co… Read More
2022-10-13 15:00
The Trade Group is thrilled to announce the company has been recognized as one of Event Marketer’s top 50 fabricators for live events and trade shows. This is the second year in a row… Read More
2022-10-12 15:00
The construction industry is booming in the United States. According to Statista, the U.S. construction sector is valued at about 1.6 trillion US dollars. With so much growth in the industry… Read More
2022-10-11 15:00
Imagine me standing in front of you right now as I explain the seven undeniable benefits of exhibiting. We’d probably have a much stronger connection than what’s happening right… Read More
2022-10-06 20:56
At a trade show, you’re competing for attention with hundreds of other exhibits. You only have a few seconds to grab the attention of your target audience, or they will pass by and may… Read More
2022-10-05 16:46
Step inside The Trade Group’s warehouse. It’s not dark but not blaringly bright, has concrete floors and rows and rows of shelves packed with crates and sheets of this and that… Read More
2022-10-04 21:15
Trade shows play a vital role in marketing campaigns. The most important business happens face-to-face between people we know, trust and like. Deciding on the right exhibit is no easy matter… Read More
2022-09-30 17:39
The post 3 Tips for Pitching Effectively at Trade Shows appeared first on The Trade Group Read More
2022-09-27 21:45
The post Top 10 Best (Free) Things to See in DFW in 2022 appeared first on The Trade Group Read More
2022-09-21 21:32
The post CLASSIC REVIEW: The Driest Book on Sales Works for Those Who Can Read It appeared first on The Trade Group Read More
2022-09-19 21:14
The post 11 Ways to Promote Your Trade Show Booth on Social Media appeared first on The Trade Group Read More
2022-09-14 17:50
Mark Twain once said the difference between the right word and the almost right word is the difference between a lighting bug and a lightning strike. The same can be true of the humble trade… Read More
2022-09-09 17:58
A busy show floor is a hectic place. There are significant challenges to overcome for you to meet enough prospects and have a successful show.
For example, say 800 prospects attend… Read More
2022-09-09 16:16
PAX West ended its 18th edition at the Seattle Convention Center on Labor Day. One of the largest gaming conventions in the world, the event typically brings together the most popular video… Read More
2022-09-07 21:24
Exhibiting at trade shows is an effective way to not only grow your business but strengthen your team. Plus, there’s the opportunity for sightseeing. Take a glance through this list of… Read More
2022-09-01 21:03
The year is 1980. Only a select few understand the revolutionary character of the shift from mechanical and analog machines to digital devices. By 1989, 15% of households in the U.S. own a c… Read More
2022-08-30 18:13
You may know Bissell for their quality vacuums or their pet friendly SpotBot cleaners. Or, better still, perhaps you know the company is famous for having America’s first woman CEO, An… Read More
2022-08-29 19:33
Most entrepreneurs understand that one big idea can make all the difference. A clear, compelling goal has the power to inspire your team and set you up as an industry leader. But you may be… Read More
2022-08-16 21:26
Many business owners see great value in exhibiting—and it’s up to marketers to know the best strategies for lead generation at trade shows. But the problem is handling all t… Read More
2022-08-12 21:52
“You’re a kite dancing in a hurricane, Mr. Bond.”
That’s how many mid-market, emerging brands navigating an overcrowded marketplace feel like. If you&r&hell…Read More
2022-08-04 17:45
Crazy facts about the St. Louis World’s Fair
If you’re interested in how trade shows, conferences and summits became an essential part of American business, you’l… Read More
2022-07-26 20:50
Why 20X20 booths are the perfect space
Bravo on your decision to reserve a 20×20 booth space!
There are at least three strong reasons why 20×20 booths are the… Read More
2022-07-21 19:56
So many aspects of our lives changed in 2019
We all found a new appreciation for hand sanitizer and paper products. We look back fondly on less expensive gasoline. And some of us accident… Read More
2022-07-14 21:19
One display, many options
A portable trade show display provides a variety of exhibiting options. For example, with a modular display, you can adapt your layout to a wide variety of… Read More
2022-07-13 20:06
Your display lacks eye-catching draw
At a trade show, you have mere seconds to grab the attention of a passerby. If no one glances your way, there’s a good chance your booth i… Read More
2022-07-12 21:32
Use accessories to emphasize your brand
Consistency is essential when it comes to your trade show accessories. When thinking about the appearance of any accessory, your ultimate goa… Read More
2022-06-29 18:45
Do you have a favorite potato chip?
When you’re walking down the snacks aisle surrounded by all of the different varieties, do you grab a bag without giving a second glance to the… Read More
2022-06-28 21:55
JUNE 22nd, LAS VEGAS, NV—Outside the strip is blazing in the dry heat. The brightness of the sun reflecting off the gold-tinted windows of Mandalay Bay sears into the eyes of attendees… Read More
2022-06-27 17:08
Who was Frank Lloyd-Wright?
Oh, you know… He’s only considered to be the greatest American Architect of the 20th century.
He’s known for a unique approach that… Read More
2022-06-23 19:57
Hi everyone Jason Rubin from The Trade Group here excited today to talk with you about the NBAA BACE, the national busi… Read More
2022-06-08 18:01
Capturing the imagination of onlookers
Flashing lights, motion graphics and hanging signs are all great for… Read More
2022-06-07 15:51
What are gaming conventions?
Gaming conventions are events where people interested in video games, board games, and other types of gaming can come together to play and meet other li… Read More
2022-06-06 17:47
First, the three most vital money saving ideas for trade shows
Trade shows are known for being a unique place where you can meet face-to-face with many of your ideal customers. People go… Read More
2022-06-02 16:41
What is NASS?
NASS stands for the National American Spine Society. The society holds an “Annual Meeting” for companies and professionals that sell products or services… Read More
2022-06-01 18:06
What is SEMA
The Specialty Equipment Market Association (SEMA) was founded by car lovers for car lovers. The specialty parts and accessories industry is integral for hobbyists… Read More
2022-05-31 21:05
What is the Vet Show?
The Vet Show’s first event was held in London, England in 2009. Organized by CloserStill Media, The Vet Show is an award-winning event that gives veteri… Read More
2022-05-26 14:16
Liberty Software grew tired of their long-time exhibit
It wasn’t driving traffic to their booth like it used to. So, after an extended break from trade shows brought on by the… Read More
2022-05-25 17:02
A good experiential element is like a great teacher
Have you ever had a teacher that made learning difficult con… Read More
2022-05-20 21:25
👉Build your booth in three clicks
A profitable trade show program begins with your WHY
First, let’s talk about the challenges of developing a profitable trade show progra… Read More
2022-05-20 21:25
A profitable trade show program begins with your WHY
First, let’s talk about the challenges of developing a prof… Read More
2022-05-19 21:40
👉Build a profitable booth in three clicks
What is a trade show?
A trade show is a business event that brings companies and industry professionals together to showcase… Read More
2022-05-12 17:18
What are hybrid trade shows, and are they valuable?
Hybrid trade shows use digital exhibit halls, virtual exhibits and/or exhibitor directories in conjunction with their live… Read More
2022-05-05 17:57
The Aerospace & Defense industry is returning at the same time as events and trade shows
In 2020, the aerospace & defense (A&D) industry suffered an 8% decrease in reven… Read More
2022-05-04 20:35
Brand authenticity is about trust, identity and originality
Like people, brands have personalities and values that inform their actions. When a person acts out of step with their va… Read More
2022-05-03 21:14
MRO Americas Strongest Show to Date?
DALLAS, TX, APRIL 26th—There hasn’t been this much hype for a trade show in two years. With a fully sold-out floor plan hostin… Read More
2022-04-29 21:03
The Festivalization of Events Continues with Bitcoin 2022
APRIL 7th, 2022, MIAMI, FL—Music pulsates throughout the massive 500,000 square foot Miami Beach Convention Center. A… Read More
2022-04-29 20:44
The BDNY promises a highly curated event for manufacturers of design elements for hospitality interiors
The Boutique Design New York (BDNY) 2022 fair is bringing designers, architec… Read More
2022-04-29 15:44
The world’s leader in vehicle life-cycle management updated their branding, which ultimately led to an entirely new and unique exhibit experience
MARCH 10th, 2022, Las Vegas—T… Read More
2022-04-18 19:18
Did you know the number one reason prospects walk past booths is because of a lack of energy?
It’s true. According to CEIR (Center for Exhibition Industry Research), 80% of vi… Read More
2022-04-11 14:00
Consumers are exchanging money for time and products for experiences. Are you ready to deliver what they want?
A few months ago, my wife and I attended our first concert since the p… Read More
2022-04-11 14:00
Consumers are exchanging money for time and products for experiences. Are you ready to deliver what they want?
A few months ago, my wife and I attended our first concert since the p… Read More
2022-04-07 20:47
Are you worn-out from planning for events that NEVER seem to meet expectations?
Do you view trade shows as an expense? Do you struggle with measuring ROI long after the show is… Read More
2022-04-07 20:47
Are you worn-out from planning for events that NEVER seem to meet expectations?
Do you view trade shows as an expense? Do you struggle with measuring ROI long after the show is… Read More
2022-04-04 20:45
On average, it takes 4.8 seconds for an attendee to walk past a 10×10 booth space. How can you quickly and effectively capture attention in a crowded show room? Two of the most effecti… Read More
2022-03-08 22:23
It’s easy to get excited and pumped during the design process. We get caught up in the fun stuff like creating marketing materials, designing the exhibit booth, and the must-do items l… Read More
2022-03-08 18:08
There is no denying the presence a well-designed custom exhibit imposes in the exhibit hall. After all, it wouldn’t be popular if it did not perform. But what makes a good custom exhib… Read More
2022-03-01 20:52
Location. Location. Location. That’s what real estate agents stress when searching for a home, office or commercial building. And the truth is location matters for a lot of things&ndas&hell…Read More
2022-03-01 16:59
So it’s time to buy a trade show display. And let me guess, you did a search online and were met by thousands of options. Feeling overwhelmed? It’s the same story with everything… Read More
2022-02-25 19:24
Since 1947, NBAA has brought together aviation professionals, manufacturers and companies that rely on general aircraft to help make their business more efficient. As a result, NBAA-BACE pro… Read More
2022-02-22 16:47
Though last year’s WEFTEC witnessed a drop in attendance, the buying and selling opportunities were within the average of pre-pandemic levels. Undoubtedly, water quality professionals… Read More
2022-02-16 21:02
The list below is as close as you can get to a comprehensive checklist for trade show success. These 25 trade show marketing ideas, broken up in five different sections, are sure to get your… Read More
2022-02-15 15:18
Hear from attendees on the show floor about the Kitchen and Bath Industry Show and the International Builders Show 2022.
*SPOILER ALERT* It went GREAT!
For written analysis and a re… Read More
2022-02-11 17:13
ORLANDO, FL. FEB. 10th, 2022—It’s difficult not to be a little nostalgic walking the show floor. This is the first show I’ve been to since covid that felt like the “g… Read More
2022-02-02 20:20
The National Restaurant Association (NRA), founded in 1912, is one of the oldest and most popular trade shows for businesses in the foodservice industry. And it goes without saying, you don… Read More
2022-01-27 16:46
Creating a trade show calendar is an essential step in your quest to make a strong bond between your brand and a consumer. Viewing every upcoming trade show and how much time you have to pre… Read More
2022-01-26 22:07
It’s the nightmare of all trade show exhibitors. You spend months planning the perfect show. Your booth is engaging and eye-catching. Your staff is trained and charming. Your marketing… Read More
2022-01-25 20:02
Trade shows have been a staple of human enterprise for a long time. From Middle Eastern bazaars to world fairs, large convention halls and exhibitions, the practice of selling and buying is… Read More
2022-01-25 20:02
Trade shows have been a staple of human enterprise for a long time. From Middle Eastern bazaars to world fairs, large convention halls and exhibitions, the practice of selling and buying is… Read More
2022-01-19 15:30
Event season is on its way as the New Year starts. Now is the time to begin strategizing. Actually, that time was two months ago. But don’t worry, we’re here to help.
As every… Read More
2022-01-18 15:30
A lot has changed over the last three years. Everyone’s saying it. But what exactly has changed? Specifically, in the realm of business, and how can marketers adapt to the new consumer… Read More
2022-01-18 15:30
A lot has changed over the last three years. Everyone’s saying it. But what exactly has changed? Specifically, in the realm of business, and how can marketers adapt to the new consumer… Read More
2022-01-17 17:52
There are a lot of reasons to be thankful for CES following through with their face-to-face event.
While no two conventions are alike, CES has often been an indicator for how the re… Read More
2021-12-30 06:42
Claire Phillips:I’m Claire Phillips with the Trade Group and this is a dive into all things KBIS. The Kitchen and Bath Industry Show is just around the corner. Here at the Trade Grou… Read More
2021-12-30 06:39
Claire Phillips:I’m Claire Phillips with The Trade Group and this is a dive into all things KBIS. The Kitchen and Bath Industry Show is just around the corner. And here at The Trade… Read More
2021-12-30 06:36
Sierra Reed:Welcome to The Bottom Line at TTG. I’m here with Jason Rubin. And today, we’re going to be discussing SHOT Show. So Jason, tell me about your experience with SHOT Sho… Read More
2021-12-30 06:28
Sierra Reed:Welcome to The Bottom Line at TTG. I’m here with John Lutton, and today we’re going to talk about the IEEE conference. So John, how do you start working with a custom… Read More
2021-12-29 15:30
How do you know when it’s time for a new custom exhibit?
Often a significant change in your company, such as a new product or service, spurs the purchase. After all, an exhibit that… Read More
2021-12-28 15:30
Social media (SM) and live events are a match made in marketing heaven. Blame Cupid if you’d like, but there really is nothing like a solid SM presence to buffer your trade show market… Read More
2021-12-22 06:00
For decades, when kids – and their parents – searched for toys, there was one primary destination: Toys R Us (with a backward R). The store had everything, including action figur… Read More
2021-12-21 06:00
It’s been four years since the last IEEE PES Transmission and Distribution (T&D) Conference and Exposition. Undoubtedly, the global community of energy industry professionals is an… Read More
2021-12-20 07:11
Take the Red Pill. Want to boost performance by up to 68% at Interphex 2022? The secret is not so secret: invest in booth design and staff training. We’ve designed booths for some of t… Read More
2021-12-20 07:11
Take the Red Pill. Want to boost performance by up to 68% at Interphex 2022? The secret is not so secret: invest in booth design and staff training. We’ve designed booths for some of t… Read More
2021-12-14 20:27
The changes are intense. The stakes are high. Thankfully, World Routes returns on the 9th-10th of October 2022 in Las Vegas, Nevada. Many of the top decision-makers from the global route dev… Read More
2021-12-09 06:00
Sweaty palms. Darting eyes. Sore cheeks from smiling. It’s understandable to be stressed about returning to the tradeshow floor. After all, it’s been at least a year–maybe… Read More
2021-12-08 06:00
For new companies emerging as leaders in their respective fields, attending a tradeshow is a pivotal moment in their history. It’s a statement to their competitors that they’re a… Read More
2021-12-07 08:09
Custom 3DTrade Show Signage
When attendees first walk into a trade show hall, as they take in the big picture, the first elements that grab attention are the 3D signs. Attendees use these… Read More
2021-12-04 06:00
Sierra Reed:Welcome to The Bottom Line at TTG. I’m here with Austin and today, we’re going to talk about HIMSS. So Austin, what’s been your experience with healthcare sho… Read More
2021-12-03 06:00
Sierra Reed:Welcome to The Bottom Line at TTG. I’m here with Cole and Austin. Today we’re going to talk about the NADA show. So, Austin, what’s been your experience with… Read More
2021-12-03 05:10
As Attendees Return to Trade Shows, Exhibitors Reap the Benefits
On Nov. 1-4, 2021, more than 40,000 people swept into Lisbon, Portugal, to attend the Web Summittrade fair. As Europe&rsqu&hell…Read More
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