Although there are many promotional products, Badges remain one of the top sellers for businesses of all sizes. They are affordable, highly visible, and incredibly effective at improving brand awareness. Plus, they are easy to design and produce, making them amazing last-minute gifts for events or product launches. And best of all, badges are surprisingly versatile, meaning that you can use them in many different ways to engage consumers and build brand loyalty.

However, with such fierce competition, you need to put a lot of effort into making your badges stand out and impress potential customers. Luckily, you’ve come to the right place! Today, we’ll take a closer look at custom badges and find some of the most effective and creative ways you can use them for your business.

1. Organise a Giveaway

Do you plan to launch a new product or open another store/branch? What better way to create excitement than with a giveaway? With corporate gifts, you’ll be able to connect with and introduce people to your company. You’ll also inspire long-term relationships between your products and consumers.

Since the goal of a giveaway is to reach as many people as possible, you should choose cost-effective products such as button badges. These items are easily noticeable when worn on backpacks, hats and coats, allowing them to extend your brand visibility. They are also relatively easy to design and manufacture. So, if you have an upcoming event and want a quick giveaway prize, badges are always here to lend a hand.

2. Sell the Badges

All companies, regardless of how profitable they are, constantly search for additional revenue. Custom badges can be that extra source of income you need to purchase a new location or expand your business. As a matter of fact, some businesses have built successful empires around designing and selling interesting badges. Others have created custom pins to sell at their retail shops alongside existing products as another income stream.

Keep in mind that, while they are small in size, badges can help diversify your offering and profit. That’s because badges are great collectable items for people of all ages. After all, who doesn’t want to own an assortment of creative and eye-catching badges to showcase to their peers?

3. Wear Your Badges

It goes without saying that badges are wearable. However, apart from looking cool, they can also help your business. More specifically, if you and your staff love wearing them, consider adding names and unique artwork to the badges. Remember that a well-designed name badge will encourage interaction between customers and staff and also build familiarity and trust. Not only that, but if you do business-to-business work, badges can convey your team’s excitement regarding a sales campaign or product launch.

4. Take Your Badges to All Events

Badges are ideal for all types of events, whether they are trade shows, exhibitions, conferences, festivals, and anything in between. For instance, you can design a special enamel badge to give to people that check out your booth during large conferences. Or, you could create a limited-edition premium badge and sell it or use it as a contest prize during trade shows. Badges are also great for commemorating special events like graduations and sports matches.

However, you need to make sure that your badge design suits the specific event. Our advice is to also include a special packaging or backing card. That way, you can add some extra branding to your badge without overwhelming the product itself.

5. Make Badges Part of a Collection

As noted earlier, people love collecting badges, particularly young adults and teenagers. In fact, some consumers actively seek badges that reflect their hobbies or passions, while others enjoy music-inspired badges. By creating a collection of unique badges, you give consumers the opportunity to prove their loyalty and help spread your brand throughout their journeys.

6. Offer Badges as Rewards

Another way you can use badges is to boost your company by rewarding employees for their performance and productivity. Reward badges can be a key part of your employee motivation efforts and can push your staff to work harder. They also help businesses nurture pride among employees, which will contribute to positive and healthy company culture.

As an example, you could give custom steel pin badges to the sales team that reach a certain achievement or milestone. That way, you’ll create a competitive environment that encourages teams to do their best and close as many deals as possible.

7. Give Badges as Service Awards

Badges can be used as service awards to recognise long-standing employees, and thank them for their dedication or contribution. For that, you should design a special badge that features the worker’s name as well as your company logo. Doing so will generate some extra brand awareness whenever the recipient wears your badge.

Or, you can create a special collection of high-end badges that you can hand to VIP clients or during employee birthdays. Fortunately, badges are available in dozens of unique materials that resemble gold, silver, or other semi-precious materials. And don’t forget to add a vintage finish to top off the one-of-a-kind appearance of your badges.

8. Use Badges as Welcome Gifts

Being a new employee can be an overwhelming and intimidating experience. So why not make the transition easier with the help of custom badges? These products can make a great first impression and showcase your company culture. Additionally, by gifting badges to new hires, you could increase employee satisfaction and retention, which will save your company money and time in the long run. Plus, you can easily integrate badges into existing onboarding processes, adding extra flair and contributing to your company’s overall reputation.

Related content:
25 Welcome Gift Ideas for New Employees

9. Sponsor an Event

Whenever you sponsor an event, you have the chance to give away special merchandise like custom badges. What makes these products so effective is that people can wear them during and after the event as well. And, if your custom badge is eye-catching, you can be sure that people will continue using it for other occasions, providing additional brand exposure for your company.

10. Donate Your Badges

Last but certainly not least, you can use badges as part of a charity campaign. Institutions, like schools, will surely appreciate your donation, especially if it includes products such as badges. But you can go all the way in by creating a custom bundle that features badges, bags, and other promotional items. Also, take your time to ask the organisation before donating whether they want you to include the institution’s name and logo in the badge’s design. If so, try to come up with interesting ways you can incorporate your own branding without making the badge feel too crowded.

In Conclusion

Custom badges have become incredible brand promotion tools, helping businesses all over the world. These small and affordable products are as popular and effective as any other promotional product! However, they can yield even better results when you use them the right way. From giveaway rewards to charity donations, there are countless ways you can rely on badges. And remember that, as long as you take your time and analyse your target audience, you’ll be able to kick-start a successful campaign involving badges!

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Go over our vast collection of custom novelties including magnets, message bugs, and stress balls, and choose the ones you like best. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!

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