As far as the best promotional value is concerned, you can hardly pick a better product than a custom Pen.

And what makes them such a great branded item? Well, there are several reasons:

• You have a wide range of styles to choose from
• They are very practical
• They are suitable for any type of company/brand
• The cost of impression per pen is very low

You must be wondering how do you choose the perfect pen? Worry not because we offer you a guide that will help you pick the best pen for your brand.

Choosing Between Different Types of Pens

Ballpoint Pens

They are the most popular choice when it comes to promotional products. Ballpoint pens work by distributing ink over a metal ball that then shows on the surface you are writing on. They usually have one of the two mechanisms — a twist or a click one.

Rollerball Pens

These pens work just like the ballpoint pens, except their ink is water-based. However, rollerball pen ink dries more quickly. To prevent the ink from drying out, these pens need to have a separate cap.

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Gel Pens

Gel pens have a water-based gel that contains different pigments. It takes longer for the ink to dry, but your writing will be clear and vibrant.

Highlighter Pens

Highlighter pens generally have a felt tip and use very bright colours for ink. The best thing about these pens is that their ink dries fast and doesn’t cover the highlighted text.

Marker Pens

Marker pens can be used on a variety of surfaces including, metal, wood, glass, etc. and their ink is often permanent.

Stylus Pens

A stylus pen is a ballpoint pen that can also be used with phones, tablets, and other touch screen devices. You can choose between metal or plastic ones.

Material of the Pen

Metal Pens

These pens feel heavier in the hand and are more durable. This is because they are made from aluminium, stainless steel, or other metals.

Although their premium material drives their price up, metal pens are a perfect gift for your clients.

Plastic Pens

Plastic is a much more pliable material than metal. Pens can be in virtually any shape and in any colour you want.

They cost less and are lighter than metal ones. Unlike metal pens, plastic pens cannot be laser engraved but are nonetheless a terrific gift for your clients.

Styles of the Pens

Click Action Pens

This mechanism is perhaps the most common one. Just like the name says, with these pens you click a button to reveal or hide the tip.

Removable Cap Pens

Rollerball pens are usually designed in this style because the cap prevents their ink from drying fast. For practical reasons, you can store the cap on the end of the pen when using it.

Twist Action Pens

This style is very popular with metal pens. You reveal or hide the tip by twisting the barrel of the pen.

The Shape of the Barrel

Contoured Shape

Generally found with plastic pens, this shape makes the pen more aesthetically pleasing, while it remains comfortable to use.

Sleek/Cylindrical Shape

You can find this design with metal pens. The cylindrical shape is narrow and makes the pen comfortable to use.

The Grip of the Pen

With a Grip

Apart from being practical, a silicone or plastic grip can make the pen more visually pleasing. It’s also advisable to have a grip if writing for long periods.

Without a Grip

Not having a grip doesn’t make the pen less comfortable to use, although it can be an inconvenience when writing for long periods.

Ink Capacity

More than 3000m of Ink

Pens with this capacity will last for quite a long time. This makes them great promotional items, so be sure to check them out.

From 1000m to 3000m of Ink

These pens are perfect because they strike a balance between longevity and price. A majority of promotional pens come with this capacity.

Less than 1000m of Ink

Unless your clients will use them for a short time, we don’t recommend you choose these pens. But, they are good items for giveaways if you don’t want to spend a lot of money.

Colour of the Ink

Blue Ink

Pens with a blue cartridge are a premium promotional product. And in some cases, you can’t use them to sign legal documents.

Black Ink

In 90% of the cases, promotional pens come with black ink, which you can use for anything.

Coloured Ink

A pen with a coloured cartridge is the right choice for people that like to colour coordinate everything. They can even have multiple colours in one super practical pen.

Branding Your Pen

Laser Engraving

As the name suggests, this process involves etching artwork onto a metal pen using a laser. The best thing about this method is that the engraving will last forever, and the pen gets a premium feel.

Pad Print

This method is a great way of branding pens since the silicone pad can conform to all the curves of a pen. What’s more, this process costs very little, and you can brand both plastic and metal pens.

Digital Print

Because this method involves applying ink directly from the machine onto a product, you can use it to brand only certain plastic and metal pens. However, the benefit of this process is that you get the supreme quality of the image you put on the pen.

Decoration Area

The decoration area refers to the space of your pen that can be used for adding a promotional message. The most common place for a branded message is the barrel of the pen. Because the decoration area of a pen is fairly large, you can brand it in multiple places to put as much information as possible on it.

What To Put on Your Pens?

The easy choice is to put your logo, but consider also putting:

• Company social media profiles/pages
• URL of your website
• Your contact information
• Your company name
• Company slogan

Gift Presentations

Velvet Pen Sleeve

A velvet sleeve makes sure that your pens remain pristine and don’t get tarnished in any way.

Cardboard Sleeve

A cardboard sleeve is a nice addition to your branded gift that is also eco-friendly.

Cardboard Gift Box

Giving someone a pen in a gift box will increase the perceived value of the pen. These boxes are also inexpensive.

Premium Gift Boxes

By far the most remarkable way of presenting someone with a gift is to put it in a premium gift box. These naturally cost more and are designated only for premium pens.

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Related content: 
How Promotional Pens Give Your Brand Maximum Exposure

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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen pens fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of pens with some custom printed notepads or even personalised notebooks which are sure to be well received by customers and employees alike!

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