Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019.

Stand Out in Technology’s Competitive Landscape

The B2B technology sector continues to grow unabated. Increasingly competitive and innovative at the same time, the modern B2B technology buyer is faced with more choice than ever before - and, in an era of customer-led Marketing, vendors need ever-more imaginative ways to stand out from the crowd and ensure their voice is heard. 

Yet B2B vendors who target enterprise sales, have greater opportunity than ever before to identify and engage with the exact active buyers in-market for their products and services.

Related:

By leveraging intent-driven ABM campaigns, Technology sales and marketing teams can add a new layer of precision into their marketing and ABM campaigns, accelerating lead generation and revenue growth.

By partnering with Strategic IC, that’s exactly what technology and data services company, Acxiom achieved.

Acxiom and Strategic IC will showcase their successful ABM programme at B2B Marketing’s ABM: Align and Accelerate Conference, London, on 5th November 2019. To attend this session: sign up here.

Strategic IC, Acxiom and ABM: How a Technology and Data Leader Built a Sales Pipeline in 120 Days

Strategic IC have worked to deliver value and support Acxiom’s position as a global leader in technology and data services for the past 7 years.

So when Acxiom needed to develop a blended ABM programme to build a pipeline fast in its target account clusters, they looked to Strategic to support, implement and accelerate an effective, intent-driven process.

Over 120 days, Strategic developed a blended one-to-many and one-to-few ABM programme that harnessed Buyer Intent Data and deep customer insight to deliver exceptional results.

Related:

Learn More, at B2B Marketing’s ABM: Align and Accelerate Conference

To showcase our process and results, Jo Robson, Acxiom Director, Marketing, and Alex Embling, CEO, Strategic IC, will co-present this ABM programme at The B2B Marketing Conference 2019: ABM: Align and Accelerate in London on 5 November 2019, a major event organised by B2B Marketing for organisations looking to scale their Account-Based Marketing Activities.

This session will examine how we developed a blended one-to-many and one-to-few ABM programme that harnessed Buyer Intent Data and deep customer insight to deliver exceptional results.

Session: Acxiom and ABM: How a technology and data leader built a sales pipeline in 120 days

Date: 5 November 2019, 11:25 AM - 11:55 AM

Where: The B2B Marketing Conference 2019 ABM: Align and Accelerate

Location: 155 Bishopsgate | London | EC2M 2YD

To attend this session: sign up here.

The wider conference, ABM: Align and Accelerate, is designed to demonstrate everything you need to master your account-based marketing, with a 4 stream agenda mapped across four core elements of account based marketing:

• Sales and marketing alignment
• Technology, programme and content execution 

• Account definition 

• Data and insight


Attend The B2B Marketing ABM Conference on the 5 November to find out:

• What the best in ABM are doing

• How you can implement ABM in your business

• What the future for account-based marketing holds.


You can learn more and register here (10% discount with code: Strategic10): ABM: Align and Accelerate