Explore Market demand with a unique lens on the Predictable B2B Success podcast. In this episode, host Vinay Koshy welcomes Doug Howarth, a maverick in market analysis who introduces us to 'hyponomics'—the patented study of markets through four or more mathematical dimensions. With piercing clarity, Doug reveals how recognizing market patterns and understanding the law of value and demand can revolutionize product positioning and pricing. As Doug's groundbreaking concepts unfold, companies stand poised to capture growth opportunities by tapping into uncharted market spaces and buyer behaviors. This discussion is a treasure trove for any business leader aiming to navigate the complex currents of market dynamics and drive sustainable growth. Hold on as we dive deep into exploring market demand.