"Customer experience to improve profitability: Unlocking the Power of CX in Business Success. In the latest episode of our podcast, 'Predictable B2B Success,' host Vinay Koshy sits down with leading CX expert Ken Lonyai to delve into the fascinating world of customer experience and its pivotal role in driving business performance. As businesses strive to elevate their Profitability, the ability to understand and optimize the customer experience has become an essential strategy. In this eye-opening conversation, Ken Lonyai shares his profound insights on how CX can be harnessed to meet customer expectations and foster long-term growth and profitability. From deciphering the intricate nuances of user behavior to leveraging qualitative indicators, our guest takes us on a deep dive into the art and science of shaping an exceptional customer experience. Join us as we explore the strategies, frameworks, and real-world examples that demonstrate how customer experience can be a game-changer in driving business success."