On this episode of Predictable B2B Success, the host Vinay Koshy sits down with guest Edward Sturm to discuss a range of topics, including how to optimize for the search experience instead of just results. They start with a discussion on the importance of sticking with your passion project for at least two years, which has been a game-changer for Matt, who built an AI platform that offers unique speech-to-speech capabilities. Edward also shares his success stories of how creating amazing content on platforms like TikTok can help build personal brands to hedge against AI disruption of jobs. Edward also dives into how targeting bottom-of-funnel keywords in search engine optimization is more effective than high-level keywords since conversational AI has disrupted the ranking model in SEO. Finally, they talk about how the world has become sci-fi-like due to the rapid advancements in AI technology and blockchain and how it's now easier to break out since algorithms suggest content based on keywords and viewers’ behavior.