Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality. She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. In this episode, she shares her perspectives and insights into how to craft a Brand Strategy Framework that unlocks rapid business growth. Insights she shares include:
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