The combination of social media and SEO (search engine optimization) is now more important than ever for healthcare practices in the ever-changing world of digital marketing. Healthcare pro… Read More

Having a healthcare website is crucial for the success of your practice in the modern digital era. To guarantee that prospective patients can discover you, you must make sure that your webs… Read More

A successful practice’s ability to schedule patient appointments effectively is essential in the dynamic healthcare industry. As healthcare digital marketing providers, we know that m… Read More

A strong online presence is essential for any healthcare practice to succeed in the modern, digitally-driven environment where people mostly rely on the internet to find healthcare provider… Read More

Patient trust is the foundation for dependable medical services in the healthcare industry. But there have been a lot of difficulties for this trust recently. Patients’ and healthcare… Read More

While healthcare becomes more and more demanding, medical practices must adapt to the paradigm shift towards value-based care by implementing and measuring metrics that serve as checkpoints… Read More

Modern society is often described as “quick information consumers,” and because of that, the significance of visuals cannot be overstated. Whether you’re scrolling through… Read More

In today’s rapidly evolving healthcare landscape, patient satisfaction stands as a crucial metric for evaluating the quality of care provided. With the advent of telehealth, patient e… Read More

In the ever-evolving landscape of healthcare, effective communication is key. As technology continues to advance, the role of Artificial Intelligence in transforming healthcare content cann… Read More

In today’s healthcare landscape, where practices have to stand out to get people’s attention, patient engagement has become a crucial factor in ensuring the success of medical p… Read More

Over the past years, day after day, the role of Digital PR (Public Relations) has become increasingly pivotal. As the industry embraces the digital era, healthcare providers and organizatio… Read More

In the ever-changing world of healthcare, keeping a strong relationship with patients is crucial. Social media’s rise has not only transformed communication, but it has also given hea… Read More

Within the dynamic healthcare field, where the combination of innovation and patient care determines the industry’s course, technology plays a critical role in improving patient outco… Read More

In the ever-evolving landscape of healthcare, staying ahead of the curve is crucial for success. One of the most significant revolutions in recent years has been the integration of Artifici… Read More

Enter the dynamic field of healthcare, where winds of change will continue to reshape the industry in 2024 and beyond. The consumerization of healthcare assumes a central role as we navigat… Read More

In today’s digital age, establishing a robust online presence is crucial for the success of any business, and healthcare practices are no exception. One of the most effective strategi… Read More

More than ever, patients and potential patients are looking for healthcare information online, and if your website is up to date, easy to use, and packed with clear and comprehensive inform… Read More

If you are in the healthcare field, you already know your website plays a major role in the success of your operations. Your website is where customers can book appointments, pay bills, get… Read More

In the ever-evolving landscape of the healthcare industry, effective marketing is crucial for practices to thrive. As the demand for healthcare services grows, so does the need for innovati… Read More

In the dynamic world of online presence, a website redesign can be a game-changer. It’s an opportunity to enhance user experience, modernize design, and stay ahead of industry trends… Read More

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. Google, being the search engine giant, frequently updates its algorithms to enhance user… Read More

In the realm of healthcare, one word stands out as a beacon of compassion and understanding – empathy. As healthcare providers, physicians, nurses, and other medical professionals, un… Read More

In an era of digitization and technological advancements, the healthcare industry is at the forefront of adopting innovative solutions to improve patient care and streamline operations. How… Read More

In today’s digital age, the integration of social media marketing is crucial for dental practices seeking to thrive in a competitive healthcare landscape. However, choosing the right… Read More

Public relations (PR) is a vital aspect of various industries, and healthcare is no exception. Healthcare PR, also known as medical public relations or medical PR, is a specialized field th… Read More

In today’s digital age, the success of any medical practice heavily depends on its online visibility. With the vast majority of patients turning to the internet to find healthcare inf… Read More

In today’s digitally driven world, the healthcare landscape is undergoing a profound transformation. Patients are increasingly turning to the internet for information and guidance, ma… Read More

Discover the world of audiologists’ lead generation, a crucial element of effective web marketing. Examining the processes involved in creating audiology leads to understanding their… Read More

Strong SEO strategies serve as the compass pointing medical practices in the direction of development and success in the fast-paced world of healthcare, where digital connectivity rules sup… Read More

The importance of developing and implementing successful marketing strategies cannot be overemphasized in the dynamic and quickly evolving world of today’s healthcare sector. These ca… Read More

Are you looking to significantly improve the public’s health while expanding your bariatric surgery practice? The need for efficient bariatric surgery marketing has never been greater… Read More

The right marketing strategy for your healthcare company can greatly boost its presence and grow its customer base. A strategy built on solid principles and executed properly can generate a… Read More

Cosmetic surgery is an increasingly competitive field. Leveling up the marketing for your plastic surgery practice is essential to beating your competitors and winning your local market. Bu… Read More

Branding a healthcare business can be a challenge. In such a competitive field with many businesses offering similar services, it can be difficult to stand out and make a name for yourself… Read More

As medspas become more popular and the landscape becomes more competitive, marketing your medspa becomes more important – and more difficult. Now more than ever, a strong marketing pl… Read More

As more consumers search for ways to enhance their health and longevity, they’re turning to medical spas in greater numbers than ever. Medical spas, which are sometimes called medspas… Read More

Your healthcare practice’s online reputation is only as good as your patients’ worst experiences. Your patients can make or break your online reputation. And the best way to cre… Read More

No business should operate without a good marketing plan in place. That includes the business of oral and maxillary or maxillofacial dental surgeons. Marketing your oral surgery practice is… Read More

As a cosmetic dentistry practitioner, you know that being discovered online and attracting new patients is a time-consuming, competitive endeavor. You need a sound marketing strategy. The o… Read More

You’ve been hearing about content marketing for years. The buzz around content marketing started with businesses in other consumer and B2B categories and spilled over into healthcare… Read More

If you want to grow your medical practice, you need an outstanding online presence. Most patient prospects search online for everything, including new doctors and health practices. If they… Read More

With so much talk about the benefits of search engine optimization for healthcare websites, we often lose sight of the dangers of over-optimization. Too many website owners are unaware they… Read More

Does your website have everything it needs to achieve high rankings in Google searches? Does it set you apart from competitors, increase website visits, and deliver helpful insights about y… Read More

Health care websites are valuable tools that promote medical practices, provide information, and help people find assistance. When optimizing a health care website, you might want to consid… Read More

I spy something with my little eye … a competitor’s social media platform? But it’s not really spying. It’s research. Checking to see what your competitors are doin… Read More

A health care website is a good way to reach and interact with patients. But after creating your website, your work isn’t done. You’ll need to check it periodically to determine… Read More

It isn’t enough for health care providers just to create and post websites. If they’re going to be effective in reaching and assisting patients, health care professionals should… Read More

While treating patients is your priority as a pediatric health care professional, you’re probably concerned about other aspects of your practice. Marketing could be one of them. You m… Read More

Even as technology advances, many people use old-fashioned ways to find health care providers. A personal recommendation is one of these ways. Sure, prospective patients can look at your we… Read More

You and your ENT practice strive to provide top-notch care, and with your hard work, you achieve that. But you also want others to know what you do, even though you’re busy providing… Read More

Frequently discussed but not always understood, black hat tactics can undermine your search engine optimization (SEO) and content marketing campaign. Black hat tactics use deception and tri… Read More

Medical practices and the professionals who work there are different. So are their patients. Given these differences, the websites of medical offices aren’t going to be the same. But… Read More

Many health care providers have online presences, but are their sites truly useful? In fact, thin content, or content that doesn’t add value, could actually hurt your site. To determi… Read More

Have you ever sent an automated message to your patients to remind them of appointments or health checkups? Or does your practice still spend precious staff time calling or typing out indiv… Read More

Just when you thought you understood healthcare SEO and healthcare content marketing, along comes another new term —Content velocity. Most traditional marketers don’t talk abou… Read More

Why You Need a Better Office Communication System How effective is your practice’s interoffice communication? How does your team typically interact with each other while in the office… Read More

Healthcare marketing for cardiologists has changed dramatically over the past 20 years. It was once common for them to be entirely dependent on traditional cardiology marketing strategies (… Read More

Whether you’re considering starting a podiatry practice or you’ve building your own practice for years, you still need sound marketing for long-term success. You need the most e… Read More

You already know your ophthalmology practice needs a steady stream of new patients to survive in this competitive post-COVID healthcare market. What you may not know is that you also need p… Read More

Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that ga… Read More

When it comes to healthcare content marketing, it’s not enough to merely put up a practice website and call it a day. If attracting, engaging, and converting new patients is important… Read More

So, you completed your website content creation a few years ago and checked it off your marketing to-do list. That’s the good news. The bad news is that you’re not really done… Read More

Has your practice embraced the latest patient engagement trends? Or are you still waiting for life to return to normal after COVID-19? One thing you should know for certain is that patients… Read More

Imagine this scenario. You hire a new physician and he prescribes the wrong medication to one of your patients. The patient has a severe adverse reaction and sues the new doctor for malprac… Read More

It’s a safe bet that every healthcare provider wants to know how to improve patient care while improving patient outcomes. Today, thanks largely to the COVID-19 pandemic, providers ha… Read More

If you want to remain competitive while providing quality care and positive patient experiences, it’s important to monitor the feedback you get from online patient reviews and your do… Read More

Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of… Read More

Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a… Read More

Marketing Telehealth Services in the Age of COVID During the height of the COVID-19 crisis, telemedicine and telehealth services took off like rockets and emerged as popular, practical alte… Read More

One of the greatest challenges faced by mental health practices is how to attract more patients and build a stronger client base through healthcare marketing. Marketing mental health servic… Read More

Your orthopedic practice needs a steady stream of leads and new patients to survive in today’s competitive healthcare market. Effective, patient-focused orthopedic marketing strategie… Read More

Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for t… Read More

Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SE… Read More

In addition to being the number one search engine in the world with 86 percent of search engine market share, Google also owns the second-largest internet search engine: YouTube. According… Read More

Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic… Read More

Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, soci… Read More

If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing. You may have learned that ranking at the… Read More

In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learnin… Read More

Thanks to the dramatic rise in virtual telehealth and telemedicine services during the COVID-19 pandemic, there was also an increasing interest in teledental services. Since it’s obvi… Read More

Do you still refer to your reception area as the “waiting room”? If so, you might have a serious problem with patient satisfaction at your practice. It has been well-established… Read More

Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell… Read More

As a doctor, you must go through many years of schooling, then work for years to acquire the technical acumen and treatment skills you need to be successful at your chosen profession. Then… Read More

According to Google, 5% of all search queries are healthcare related. Even that small percentage amounts to over 1 billion searches per day. Knowing what specific questions and queries thes… Read More

How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competit… Read More

If your healthcare website isn’t ranking in search results, you might have website design issues or website technical issues that are hurting your SEO performance. Typically, there ar… Read More

If you are a physician, dentist, or other healthcare provider in today’s digital world, you have numerous ways to connect with and engage current and future patients. Health practices… Read More

One of the most frequently asked questions in today’s medical clinic marketing is “How do I determine a digital marketing budget for my practice?” It’s a question we… Read More

First things first. If you have a medical practice, you need a website, period. The days when a website was optional are long gone. Today, it’s a must-have. So, for the sake of this a… Read More

In case you don’t have enough acronyms to remember, along comes NAP, which simply stands for Name, Address, and Phone Number. NAP is your practice’s primary contact information… Read More

Quality Content Marketing for Doctors and Google E-A-T When it comes to content marketing for medical practices and the quality of healthcare websites, you should know that Google has excep… Read More

How’s your website doing these days? If you answered that it’s not doing as well as you’d like, then this article is for you. Your healthcare website may be suffering from… Read More

How to Make a Good FAQ Page for Your Website If you really want to build more traffic for your healthcare practice website, you need great FAQ pages that rank high in search results. When a… Read More

Better Content Marketing for Medical Practices When it comes to finding the best healthcare content strategy, you need a plan for choosing the right medium and messaging. You must decide wh… Read More

Not getting enough new patient visits and leads from your website? The problem could be your website loading speed or some other issue with your medical website design and development. Reme… Read More

Have you ever wondered why your local business directory listing matters so much to your healthcare marketing efforts? Could it be that over 60 percent of prospective patients will typicall… Read More

This article explores the most common SEO challenges that high-growth, multi-location healthcare practices face when they expand to new markets or grow through mergers and acquisitions. It… Read More

When it comes to medical website design and development, you need to factor in patient data protection and site security. There are many reasons why you need medical website protection and… Read More

Medical content marketing helps your healthcare practice attract new patients, engage current patients, and gain recognition as a thought leader in your medical specialty and community. If… Read More

Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails.  Keywords are those words and phrases designed to engage your most desirable consumers… Read More

It’s often hard to know what’s best when hiring somebody to market your medical practice online. If you aren’t sure what you need or what’s available from either a f… Read More