China Duty Free Group (CDFG), a leading global travel retail operator, outlined its growth strategy at the TFWA Asia Pacific Exhibition & Conference in Singapore from May 12 to 16.
This event marked the 40th anniversary of the Tax-Free World Association (TFWA) and brought together industry leaders from around the world.
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As the diamond sponsor, CDFG was represented by a high-level team led by General Manager Chang Zujun, Deputy General Manager Zhao Feng, and Assistant General Manager Michelle Sun. The delegation actively engaged in discussions with industry partners throughout the conference.
During the China Watch Workshop on May 14, Matt Liao, CDFG’s Senior Vice President of Marketing, Branding, and Public Relations, shared his insights on industry trends under the theme “Opportunity and Development.”
Liao highlighted a positive outlook for the sector, noting a more relaxed travel climate, a dynamic market, and the implementation of crucial policies and national strategies such as the Hainan Free Trade Port. These elements, he explained, will create significant growth opportunities for the industry.
Liao outlined CDFG’s strategic roadmap to capitalize on these opportunities, including expanding its network by focusing on popular tourist destinations, accelerating international expansion, and strengthening its presence at key domestic airports and border points.
Additionally, CDFG plans to enhance downtown store operations by closely monitoring policy changes and adapting plans accordingly. The company also aims to solidify its presence in Hainan by developing key stores with differentiated and diversified business models.
He emphasized that as the tourism market rebounds, the global travel retail sector is experiencing significant growth and new opportunities. CDFG intends to leverage its established brand, supply chain, and channel advantages, supported by broader industry backing from its parent company, China Tourism Group, to expand vigorously into international markets while maintaining a strong domestic presence.
Liao reaffirmed CDFG’s commitment to collaborative efforts with industry peers to provide consumers with a wider range of high-quality products and services. This approach aims to seize new opportunities in China’s travel retail market and contribute to the global success of the duty-free and travel retail industries.
The post Bold Growth Strategy Revealed by China Duty Free Group at TFWA Asia Pacific first appeared on MICE Travel Advisor.
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