At this year’s IMEX event in Frankfurt, Germany, Radisson Hotel Group introduced groundbreaking technological advancements aimed at simplifying the reservation process for meeting and event planners. These innovations enable planners to reserve M&E venues through external MICE platforms, expanding accessibility to our offerings and reinforcing our position as a leading digital innovator in the industry.

To extend our reach beyond RadissonHotels.com, we’ve strengthened our partnership with MeetingPackage, Europe’s leading venue management SaaS solution. By seamlessly integrating EMMA (our unified technology platform) with MeetingPackage’s booking software, Radisson Hotel Group can now utilize MeetingPackage as a channel management tool, connecting with third-party vendors. This intuitive and automated solution empowers external organizers and third-party event vendors, such as Venuedirectory, to easily discover and reserve Radisson Hotel Group’s M&E venues.

We’re launching this implementation this month in select UK hotels, with plans to expand across our EMEA portfolio, starting in key MICE markets like Sweden, Norway, and the Netherlands.

Angela Graun, VP Sales Operations & Meeting & Events, expresses her enthusiasm for the expanded partnership with MeetingPackage, emphasizing the Group’s commitment to being ‘the hotel chain easiest to do business with.’

Joonas Ahola, CEO and Founder of MeetingPackage, echoes this excitement, highlighting the partnership’s benefits for both parties and the global marketplace.

At IMEX, Radisson Hotel Group showcased its continued leadership in merging AI with immersive experiences and automating the MICE booking process. Partnering with HeadBox, they introduced HeadBox 3D Studio, allowing users to swiftly craft immersive guided tours. This tool blends 3D tours with AI-generated narrator videos, saving time for event planners while customizing each tour.

Earlier this year, Radisson unveiled Radisson Meetings Unbound and the AI-powered Radisson Meetings Dream Machine, empowering planners to explore AI-tech for creative event ideas beyond traditional boundaries.

Radisson Hotel Group remains at the forefront of digital innovation, with immersive experiences now accessible in over 123 hotels. These experiences drive conversions for meetings and events, offering virtual access to spaces through various devices. The Book It Easy tool integrates immersive experiences, enabling planners to find venues, explore rooms, and book or request proposals effortlessly.

In late 2023, Radisson became the first international hotel group to adopt hivr.ai’s technology for automated RFP management. This streamlines responses and captures demand efficiently across channels, benefiting customers with faster, comprehensive responses for various hotel options.

This year, Radisson Hotel Group will further deploy digital enhancements, solidifying its status as a premier international meeting and event provider and the most convenient hotel chain to work with.

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