The Experiential Planner, a prominent platform in the MICE and Weddings industry, is thrilled to announce its strategic partnership with the International Congress and Convention Association – Middle East Chapter (ICCA ME). This collaboration marks a significant step forward for both organizations, aiming to promote innovation, excellence, and international cooperation in the global MICE and Convention sectors.

With over 1,100 member companies from nearly 100 countries, ICCA is a premier global community and knowledge hub for the international association meetings industry, boasting a 55-year history of providing invaluable data, communication channels, and business growth opportunities to its members.

The Experiential Planner will leverage its expertise in the Business Events industry to enhance ICCA’s profile and promotional efforts in the Middle East, India, and Africa. This partnership will focus on supporting ICCA’s 63rd Congress, ICCASkills, and other activities to boost visibility, reach, and engagement in the region.

As part of this alliance, ICCA ME will play a pivotal role in advising and contributing to leadership sessions at the Experiential Planner Expo 2024 (EPEX), the annual trade show hosted by EP.

Karishma Hundalani, Director of Experiential Planner, expressed her excitement about the collaboration, stating, “ICCA is an esteemed association in the MICE and Convention industry, and as EPEX continues to evolve, we are thrilled to partner with ICCA to invite top association representatives to the show in the coming years.”

Anju Gomes, Director of ICCA ME, echoed Hundalani’s sentiments, emphasizing the importance of fostering collaboration and driving innovation within the global events industry. “We look forward to a fruitful partnership that will benefit our members and the industry at large,” she said.

EPEX 2024 promises to be an exceptional event, with over 100 local and international exhibitors and more than 250 MICE, event, and wedding planners participating in tailored B2B and networking sessions. Attendees can expect curated sessions, workshops, and networking opportunities aimed at providing valuable insights, expanding networks, and enhancing skills.

The Experiential Planner Expo (EPEX) is the premier event dedicated to uniting key players in the MICE and Weddings sectors. Renowned as the leading MICE & Weddings exhibition in the area, EPEX offers a vibrant forum for professionals to network, collaborate, and discover fresh opportunities.

EPEX 2024 is poised to be an extraordinary gathering, hosting exhibitors from both local and international markets who will interact with planners from the MICE, events, and weddings industries. Centered on innovation, excellence, and global cooperation, EPEX 2024 will showcase the latest trends, foster strategic alliances, and promote growth for all attendees.

Participants at EPEX 2024 can anticipate a diverse array of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, providing valuable insights, solutions, and opportunities to enhance event planning projects abroad. With curated sessions, workshops, and networking opportunities, EPEX 2024 will empower industry professionals to gain crucial knowledge, expand their networks, and refine their skills.

The post Exploring New Frontiers in MICE and Weddings with ICCA Middle East Collaboration first appeared on MICE Travel Advisor.