2023-05-30 19:58
Today, customers expect personalized experiences and brands are constantly seeking innovative ways to engage with their audience. In fact, Forbes recently reported that 74% of Read More
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2023-05-23 16:55
In today’s digital landscape, harnessing the potential of artificial intelligence (AI) is crucial for businesses aiming to stay ahead. AI-powered tools offer remarkable opportunities f… Read More
2023-05-22 13:42
In today’s digital world, data analytics has become an essential tool for digital marketers. By utilizing data, digital marketers can better understand their customers, track Read More
2023-05-19 15:29
Instagram announced the launch of one of its most highly requested feature updates, allowing users to add up to five links in their IG bio Read More
2022-11-18 14:55
Twitter had already become a cesspool of misogyny, hate and d**k pics. It was a mess of bots and bullies long before Musk entered the scene Read More
2022-10-04 15:38
YouTube Shorts is adopting another popular TikTok feature as the platform now allows creators to narrate over videos. Content creators use voiceovers to enhance Shorts Read More
2022-08-19 16:27
As Facebook continues to lose ground to TikTok, the platform is constantly trying to figure out new ways to keep people engaged. Facebook’s latest experiment Read More
2022-07-21 14:14
Logo design is a unique art. There are some logos that are pure genius – especially the ones in which brand messages are hidden, such Read More
2022-03-28 16:04
At last night’s Academy Awards, we saw a man destroy the “good guy” image he’d spent decades curating. The story goes like this: Chris Rock Read More
2021-10-20 17:37
Facebook is planning to rebrand itself with a new name focused on the “Metaverse.” Set aside that the name sounds like an MCU villain, the Read More
2021-09-23 20:38
I recently turned 49. It’s a troubling number for me in some ways. As I near the ol’ 5-0, I find myself taking stock in Read More
A Can’t Miss Virtual Event: Accelerating Revenue Through Artificial Intelligence – Register Now!
2021-03-03 20:12
I know we all have so many virtual events to attend right now, but I want to let you all know about one you won’t Read More
2021-03-02 19:47
It’s been more than a year now since we’ve all been living the pandemic life. For me, that’s meant working from home, and while I’m Read More
2021-01-11 15:26
In response to last week’s attempted coup at the Capitol, social media sites like Twitter and Facebook have permanently banned Donald Trump, along with others Read More
2020-11-24 16:22
Ever since social media came into being in the mid 2000’s, I’ve been preaching on this blog that companies need to lighten up and loosen Read More
2020-11-10 17:49
Unless you’re living under a moss-covered rock, you know that Joe Biden has won the U.S. presidency. You’ve likely also seen the bizarre press conference Read More
2020-06-01 18:05
Now, the co-owner of the Georgia-based beer company issued a statement insisting he didn’t know what “Boogaloo” meant when they named their beer after it Read More
2020-04-28 16:33
Just a few days ago, I took a new client through media training. We covered everything from how to use “bridges” to stay on message; Read More
2020-03-27 16:42
New App Allows Parents to Pass Along Toys Their Kids’ Old Toys, Keeping Them In the Hands of Children Who Want Them and Out of Our Read More
2020-03-05 14:44
As we all know, covid-19 is spreading across the globe and we are already seeing its effects as conferences and events are cancelled, entire school systems are Read More
2020-03-03 15:58
As some of you know, Target released an ad in February celebrating a black woman–owned company that sells feminine products and it sparked a flood Read More
2020-03-02 18:47
New Platform Features Low Annual Premiums, No Booking Fees and a Wait List to Instantly Backfill Cancellations that Delivers Revenue to Doctors and Convenience to Read More
2020-02-26 16:56
In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar Read More
2020-01-24 18:52
Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand Read More
2020-01-21 15:11
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today Read More
2020-01-17 17:36
Today, I read an article from Inc. acknowledging the absurdity of the open workspace trend. I have to say I am thrilled to see the Read More
2019-12-04 17:21
We’ve all seen the jokes over the years of hapless husbands gifting their wives vacuum cleaners and irons for the holidays and the fights that Read More
2019-11-05 19:11
Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence Read More
2017-12-12 20:39
I’m both a movie junkie and a PR junkie – which means, I absolutely love movies and TV shows that focus on my industry. With Read More
2017-12-04 21:04
“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked Read More
2017-10-24 18:25
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash Read More
2017-08-31 16:31
Today, Facebook announced more information about their new original programming, which will start airing on their Watch platform. After months of speculation about the social network Read More
2017-08-30 14:37
We’ve all seen the incredible images of devastation coming out of Houston this week. Amidst all this destruction and flooding, I am reminded of what Read More
2017-08-23 21:20
Ten years ago today, the hashtag was born on Twitter. And, I believe the hashtag’s origin is, frankly, the single most defining aspect of social Read More
2017-08-09 20:43
You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Goo… Read More
2017-08-03 21:28
Ever since Facebook launched their live video offering last April and Congress staged a live sit-in via Periscope last June, clients and colleagues alike have been Read More
2017-07-31 21:37
Today, Anthony Scaramucci left the White House, resigning his post as Communications Director after only ten days. Truth be told, I celebrate this. And, not for Read More
2017-07-27 18:24
As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a Read More
2017-03-16 21:09
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of Read More
2017-03-15 17:41
In our agency’s meeting training workshop, we help clients prepare for every interview eventuality. Increasingly, this includes live video interviews via Skype and Facebook Read More
2017-03-01 22:37
The Hollywood Reporter and CNN are seeing significant backlash for their recent cover story presenting the news leaders who are “fighting CNN’s new war.” Take Read More
2017-02-24 19:16
Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing Read More
2017-01-27 16:36
Anyone who works in PR knows it’s all about those little (and big) wins throughout the day. Maybe that evasive reporter finally takes your call Read More
2016-08-22 20:10
We’ve certainly all seen the posts online. A customer in a restaurant gets terrible service. A hard-working waitress gets a mean note on the bill. The parent of a special needs child i… Read More
2016-08-22 18:24
Well, we all knew this was coming. Disgraced Olympian, Ryan Lochte has lost his first major sponsor. Speedo dropped the swimmer due to Lochte’s fabricated a tale that he was… Read More
2016-06-29 14:01
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content curators. We’ve insisted that you must… Read More
2016-06-23 02:59
As I’m sure you’ve heard, House Democrats, led by Congressman John Lewis (D – GA), are staging a sit-in on the House floor today, demanding a clear and honest vote on gun&n&hell…Read More
2016-06-13 18:46
In probably the biggest technology deal ever: Microsoft just announced it plans to acquire LinkedIn for $26.2 billion. It is an all-cash transaction and it will value LinkedIn&rsqu&hell…Read More
2016-05-04 15:06
I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today focusing on the medium – which social platforms to use… Read More
2016-04-25 18:47
I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of people all over the world, I was stunned. My husb… Read More
2016-04-19 14:55
Like most people, I was very surprised when I heard that AMC Theaters’ CEO, Adam Aron told Variety he was considering allowing texting during movies in order to attract the millennial… Read More
2016-04-18 16:33
Elisabeth Murdoch’s media company Vertical Networks is set to launch a made-for-Snapchat mobile video media brand called “Brother” in a few weeks. The brand will appea… Read More
2016-04-14 13:33
PRDaily just published an article about UPitch, a new app dubbed as “Tinder for PR.” When I first read the story, I thought, “man o man, why didn’t I think of that?!… Read More
2016-04-05 21:06
This morning, I read an article on TechCrunch about Twitter winning an exclusive deal with the NFL, giving the social network the right to live stream Thursday Night Football. As I read this… Read More
2016-03-29 17:01
Snapchat has added numbers features to its “chat” tab today, including audio calls, better video calling, stickers and batch image uploads. The update marks the… Read More
2016-03-23 14:48
A Burger King ad from 2008 has become an unlikely symbol of solidarity against terrorists after deadly attacks in Brussels on Tuesday. The ad shows a fry made to look like a raised middle fi… Read More
2016-03-01 18:38
If you are one of the few people still clinging to your Blackberry or some other outdated mobile device, you have yet another reason to upgrade: by the end of the year WhatsApp will no longe… Read More
2016-02-23 15:51
The Georgia state Senate just passed two “religious freedom” bills, which would allow people to deny services and basic rights available to the general public if the customer or… Read More
2015-12-08 20:52
I have to admit, I’ve gone back and forth all day about whether or not to blog about this. But, ultimately, the story I’m about to share is an excellent example of why brands nee… Read More
2015-10-28 21:48
Jeb Bush’s campaign manager may want his candidate to get his head examined … and that could turn out to be a difficult task. It seems a few days ago while at a South Carol… Read More
2015-10-28 18:29
As I just reported, SXSW lost Buzzfeed as a sponsor when the festival canceled panels on violence against women because gamer-boys threatened violence against the women panelists. Well… Read More
2015-10-28 15:48
On Monday, SXSW announced they were canceling two panels on violence against women in gaming after receiving threats of violence from gamers. The irony alone is enough to make a pe… Read More
2015-10-27 16:02
Let’s talk messaging. I can’t tell you how many times I’ve had to explain the value of a strategic messaging workshop to new clients. And, it boggles my mind that anyo… Read More
2006-06-07 11:16
Pew issued a new report on the State of the News Media report detailing the good news – and the bad news – about the news. Here are the highlights: The explosive g… Read More
2006-06-07 11:16
The internet has given rise to many forms of protests over the years. From petitions and calls to boycott shared through social media to weaponized hashtags, a phrase beautifully coined by T… Read More
2006-06-07 11:16
It was announced this week that Facebook hired veteran journalist, Liz Heron of The Wall Street Journal to help better connect the network with media organizations. This is fresh on the heel… Read More
2006-06-07 11:16
We’ve all seen the ads on TV featuring starving, homeless or otherwise suffering children while a concerned voice begs us to help. Of course, it’s all too easy to fast forward or… Read More
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