That Oracle Advertising bases all its campaigns on extensive market research is known to all and widely acknowledged too. This research, done in a systematic manner, is based primarily on marketing segmentation.


Marketing Segmentation is nothing but dividing the population into groups as per shared characteristics. Oracle Advertising does its research based on such a classification of the population. The company does systematic and analytical market research based on such segmentation and then analyses the characteristics that members of a particular segment share. Those who head the research teams and the Managers at Oracle go in for a planned, well-orchestrated and systematic collection and analysis of the data that's brought in by those who work on the field and collect the required data. The company thus gets to form a clear idea about market trends, customers' lifestyles, their changing tastes etc.

Such research also helps Oracle Advertising  form a clear grip on the market and thus carry out their marketing campaigns much more effectively.