Jio Cinema went for the jugular. It wants to destroy the stranglehold of  Netflix, Amazon, and Disney Hotstar. Jio Cinema threw down the gauntlet down to the three majors. It came out with an invitation pricing strategy that takes our breath away. 

Jio Cinema's monthly plan starts at only Rs 29/- monthly. That is less than a rupee for the first month and then goes up to Rs 59/- less than 2 rupees per day. This offer is for a single connection but the steaming will be in 4K resolution. 

The cost after a month will be less than a dollar per month. this must be the lowest OTT charges/month for premium and in 4K resolution. This is exactly 1/4 of Netflix charges for a month in SD resolution. Netflix must be worried right now. There is now competition, big time!!!

Jio Cinema has another plan where the charge is Rs 89/- for the first month and from the second month it would be Rs 149/- for four connections. Great for the consumers. If Jio Cinema can shore up its content and deliver high quality at low prices there is no reason why it can't break the stranglehold that Amazon, Netflix, and Disney Star Star have on the OTT market.