Digital Marketing is extremely up and coming and gaining popularity every single day. It is defined as advertising delivered through electronic media such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing in that it uses methods that enable a group to analyze marketing campaigns and understand what is working and what isn’t in “real time”.

Digital marketers focus in on what is being viewed, how often and long it is being watched, and what content is and is not successful. Digital marketers consistently make use of the internet, texting, instant messaging, apps, podcasts, electronic billboards, radio, etc. to get their marketing campaigns across to the public.

People desire a brand that is trustworthy, understands them, is relevant, and tailors to them specifically. To do this, digital marketers need to have a deep understanding of their customers and find a strong connection. Having a strong insight into customer behavior and preferences will lead to success.

Some common Digital Marketing tactics:

•   ~ search engine optimization

•   ~ online articles

•   ~ social media marketing

•   ~ pay-per-click

•   ~ online PR

•   ~ email marketing

Even though digital marketing is clearly complex, it is becoming crucial for the success over many companies’ competitors. Digital campaigns almost guarantee a faster growing revenue. So, if you are only involved in traditional marketing and not digital- it’s time for you to make the transition!