Generating traffic to your Internet site from the search engines can be divided in to two sections. These parts are usually on-page search engine optimization as well as off-page search engine optimization. Although both of these facets of SEO are very essential, in the following paragraphs we will be focusing more on the off-page (building strong backlinks) search engine optimization.

Let me explain what off page optimization is for anyone who is new. This is how you will get your website to rank in the search engines using methods that do not have anything to do with your website. And the only thing off page optimization really has to do with is building strong Backlinks that point to your website. And I am sure that you are aware that building strong backlinks can be done using different techniques. We are going to be going over a couple of these methods building strong backlinks. Then explaining to you why some of these methods are better than others.

Use Website Directories to Build Strong Backlinks

The first method we would like to discuss is building strong backlinks using website directories. Although a site directory can almost be considered a search engine, they do not crawl the web looking for new websites and pages. You actually need to submit your site to them. And some of these directories can have a great page rank so submitting your site to them is a great idea. You can even find directories online that have a high domain authority (DA) and trust flow (TF). Getting listed in them can really give your site a boost in the search engine rankings. Of course quantity also counts, so even if the directory doesn’t have a high ranking you should still submit your site to it as it is still a link back to your site.

Article Marketing

This brings us to Article marketing as a backlinks building technique. This is the second way that works great for building strong backlinks. And just like website directories you can find article directories to submit your articles to that have a great page rank. Most of the article directories that have been around for awhile can have a page rank of at least 5.

Building backlinks inside articles are more powerful than building backlinks using website directories and when you get your articles published in an article directory with a high domain authority, these links will have even more power. Something else you should know is that these powerful links will be helping you to get a better page rank for your site. If you want to learn all about article marketing you will be able to find guides online, so we will not be covering the exact approach to article marketing.

Use Software for Link Building?

Now that you know building backlinks are good for your site, don’t fall for any of those automatic backlink softwares that promise you the moon. When it comes to these automatic building backlinks systems, the techniques they use to build the links could end up hurting your page rank. This is not to say that all link building software is bad because it’s not. There are softwares available that can help to save you loads of time when submitting articles and submitting your site to website directories for building backlinks. These types of softwares are generally a good idea to use as it can take the time it takes to do your submissions and reduce it greatly. And that extra time you get can be enough for you to start creating new products and websites.

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