2020-03-26 01:10
2020 is a Presidential Campaign, and 2018 was a Midterm, which makes them not fully comparable. However, when much was written about 2018 being “near Presidential level” turn-out… Read More
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Florida Strategic Consulting Blog
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Political and business strategic consulting, focused on data driven marketing and branding.
2018-10-15 15:00
2018’s General Election Makeup is On the Cusp of Change
As we enter the home stretch of the 2018 General Election campaign, what will the voter makeup look like for our County? Browar… Read More
2018-05-18 13:15
Despite the Plethora of #FakeNews, social media is growing as a news source. Even more shocking, its rapidly growing in the over 50 set, while younger Americans seems to have peaked, albeit… Read More
2018-05-17 20:41
Much was made in the 2016 election about the growth of the Hispanic voter. Minority voters are not evenly distributed in this country, and in metropolitan South Florida, that is readily app… Read More
2018-05-11 14:20
Names impact people’s perception. Students whose first name begins with A or B have higher GPAs in school. Names “perceived to be white” get more call backs from resumes… Read More
2018-04-30 17:54
There is no one side fits all strategy to Social Media, but ignore it at your risk. There are several major platforms and a plethora of minor platforms, but for small business brands and pol… Read More
2018-04-27 16:24
YouTube is the Second Largest Search Engine.
People go straight to YouTube, looking for content. In addition, content on YouTube filters into Google Video Search and Google Video Resul… Read More
2016-11-23 14:53
Retirement Savings is probably the most challenging economic issue facing the country. I presuppose that the issues with resolving the “crisis” are not political, but marketing… Read More
2016-11-22 19:15
Every election cycle has had a “new technology” story. In 2000, the addition of a website was exciting. In 2004, it was the use of Websites to fund-raise rapidly inst… Read More
2016-11-22 19:02
The last few years have seen major changes in trends for Internet traffic. Social has exploded in importance, driving more traffic than search. How marketers adapt has been inter… Read More
2015-07-12 23:33
Almost since the beginning of the web’s commercial birth, the limitations of HTML have been glaring. The “good enough” technology, the epitome of Worse is Better has… Read More
2014-12-12 14:20
Over the past few years, SEO has become recognized as a critical component to a marketing campaign, instead of black magic ran by hackers. Building your website content around your key… Read More
2014-03-10 16:13
One of the most dangerous things is how young reporters are… this isn’t new… same thing happened in the 90s Internet Gold Rush. A few drop-outs hit it big and make the ne… Read More
2013-09-25 15:27
Get a tax write-off, support our military, and support our local Cub Scout Pack, what could be better? Send a $35 tax deductible donation now, send a gift to our military men and women, and… Read More
2013-09-25 15:06
So CNN Money reports, What Killed BlackBerry: Terrible Apps, but I disagree, I left because I couldn’t seem to install/update apps. I LOVED the Unified Message Inbox, that connect… Read More
2012-08-15 16:01
About 11 years ago, fresh out of school, I set up my first entertainment center, and at the core of it was a ReplayTV, which let me record and time shift my programming around. I origi… Read More
2012-06-21 17:57
As aggregation and news feeds become the primary way we digest information, the definitions of electronic speech will be a critical test of whether we maintain the free flow of information t… Read More
2011-07-27 17:25
One of the most important metrics for successful email campaigns in the click to open rate. Getting messages into the inbox is important, but you still need to get the recipient to open the… Read More
2011-07-26 15:53
If you aren’t in an urban area, are slightly older, and white, you probably think that Twitter is the most over-hyped thing on the Internet. You may know some people that use it, but… Read More
2011-07-25 13:53
South and Central America are home to large and growing populations, close proximity to the United States and Canada, and often generous or free trade pacts with the United States, bringing… Read More
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