Tradditional marketing is getting left in the dust. New digital marketing technologies allow marketers to target their audience quickly and affordably, compared to expensive options like TV, print, or radio ads.
With social media giants like Facebook, Twitter, and Instagram booming, brands need the right tools to connect with their customers effectively. These tools also help listen to what people are saying about your products and services.
Some services help you monitor brand mentions and customer interactions for free, while others offer advanced features for a paid subscription.
Here are some popular social media marketing tools that experts love.
Top Team Collaboration Tools Marketers Use
Social Media Marketing, Pushing Content with Purpose
Success in social media marketing hinges on dedicated content creation. But before hitting “post,” marketers need a clear goal. Are they aiming to:
- Boost Brand Awareness: Make their company a household name online?
- Drive Product Interest: Generate excitement for their offerings?
- Foster Customer Loyalty: Build strong relationships through engaging content?
Companies seeking online dominance may even require a specialized team to craft targeted audience strategies.
- Evernote
Social media teams can leverage the power of Evernote, a productivity app for desktops and mobiles. This tool shines in collaboration, allowing team members to brainstorm together and update the online marketing content plan seamlessly, whether in the office or on the go. Evernote’s flexibility even allows capturing ideas outside of work and incorporating them into the plan effortlessly.
- ClearVoice
Content marketers can ditch the hassle with ClearVoice. Their user-friendly dashboard simplifies brainstorming and collaboration. Teams can build an editorial calendar and publish directly to social media platforms, keeping your content organized and consistent.
But ClearVoice goes beyond just planning. Brands can also tap into the ClearVoice Marketplace to find talented freelance writers and other creative minds to join their team.
Creative Tools for Better Content Engagement
Text-only posts can feel flat. That’s why including visuals like artwork or infographics often leads to more engagement. While experienced graphic designers create stunning work, hiring one might not always be feasible for every team’s budget.
Here’s the good news: there are fantastic tools that can help you create eye-catching visuals yourself, even without design expertise. Let’s explore some of these!
- Canva
Even without a design background, anyone can create captivating visuals with Canva. This user-friendly platform empowers you to design stunning social media graphics, impactful presentations, professional Ebooks, and various marketing collateral. Canva acts as your all-in-one design powerhouse, replacing complex software with a drag-and-drop interface that makes creating beautiful content effortless.
- Stencil
Curious why motivational quotes on social media go viral? Eye-catching visuals are key! Stencil takes your static images and transforms them into powerful marketing tools. Simply add a captivating background, choose a striking font for your text, and craft a clear call-to-action or message that inspires your audience. Stencil makes creating share-worthy content a breeze.
- Ceros
Ditch static images and bring your social media content to life with Ceros! This platform empowers content marketers to create engaging, interactive experiences — think timelines, presentations, and even short animations — without needing animation expertise or a hefty budget for external creative teams. Ceros keeps your audience entertained and fosters deeper connections with your brand.
- Rapt Media
Rapt Media takes the complexity out of creating video content for online marketing. Their innovative platform streamlines the process, empowering companies and brands to leverage the power of video to convert viewers into customers and boost audience engagement.
- VideoScribe
Short on time or resources? No sweat! VideoScribe offers a library of royalty-free images, letting you create engaging video content for social media without hiring a videographer. Plus, with extensive customization options, you can craft unique and eye-catching moving visuals for your brand.
Top Tools for Managing Content Online
For digital media managers, keeping their audience engaged on platforms like Facebook, Twitter, Instagram, etc. is a two-pronged attack. It not only strengthens brand awareness but also drives sales and service usage. To achieve this, consistent posting schedules are crucial. A steady stream of content keeps your brand at the forefront of your audience’s mind and positions you as an industry leader.
- Hootsuite
Hootsuite empowers content marketers to manage all their social media channels from a single platform. Schedule posts, publish content, and gain valuable customer insights — all from your desktop, laptop, or mobile device. Hootsuite keeps you connected to Facebook, Twitter, YouTube, Instagram, LinkedIn, and Google+ accounts, letting you manage your social media presence on the go.
- Buffer
Buffer allows companies to manage all their social media channels in one place. Schedule posts, publish content, and gain valuable insights — all from a user-friendly dashboard.
But Buffer goes beyond scheduling. This makes it a great option for companies that want a streamlined social media management solution with built-in content creation capabilities.
- Tweetdeck
Struggling to manage multiple Twitter accounts? Tweetdeck offers a powerful alternative to Twitter’s native dashboard. This user-friendly platform consolidates all your accounts into a single, streamlined view. Simply enter your login credentials and gain instant access to all your Twitter activity.
But Tweetdeck goes beyond organization. It also allows you to set up custom alerts, keeping you informed whenever someone mentions your brand or product on Twitter. This makes it a valuable tool for social media managers and businesses looking to stay on top of online conversations.
- MailChimp
With Mailchimp, businesses can leverage this vast reach to connect directly with their customers. This email marketing platform simplifies the process of sending targeted campaigns to your contact list, all from a user-friendly interface.
Mailchimp also goes beyond sending emails. Their built-in analytics tools allow you to track key metrics like click-through rates, open rates, and bounce rates, providing valuable insights into the performance of your email campaigns.
- Mr. Social
Feeling overwhelmed by the need to constantly create engaging social media posts? Mr. Social is your secret weapon. This platform goes beyond scheduling — it curates content your target audience will love, allowing you to instantly share it across your social media channels.
Mr. Social also features a powerful content management system for scheduling organic posts. Free up your team’s time to brainstorm innovative campaigns and focus on what matters most — building a truly engaging brand presence.
- PixxFly
Platforms like PixxFly empower multitasking marketers with features like effortless content syndication, one-click press release distribution, and even interactive animation tools — all at an affordable price. This translates to more time for strategic planning and crafting truly innovative campaigns, while PixxFly handles the heavy lifting of content creation and distribution. So, ditch the busywork and unleash your creativity — PixxFly is here to help you do more with less.
Top Tools to Monitor Online Marketing Efforts
Digital Marketing Technology hinges on clearly defined goals. Before diving into data, social media managers need to know what they’re aiming to achieve — is it brand awareness, increased website traffic, or driving sales? With goals in mind, Google Analytics becomes a powerful tool. This platform tracks key metrics like unique website visitors and clicks, allowing you to see if your campaigns are resonating with your target audience.
Google Analytics also helps ensure your website is user-friendly. By testing website optimization, you can make sure your brand’s message is clear and visitors have a smooth experience regardless of the device they’re using.
- HubSpot
Strong customer relationships are the lifeblood of any successful brand. HubSpot empowers marketing teams to nurture these relationships and expand their reach. This all-in-one platform simplifies customer management, lead generation, and social media engagement — all under one roof. No more juggling multiple logins!
HubSpot also integrates seamlessly with content marketing strategies. When paired with a well-defined content plan, this powerful tool equips teams with the data and insights they need to exceed their marketing goals.
- Mixpanel
Brands may want to know how their chosen market is using the app intended for them. Mixpanel provides data measured using the audience’s behavior when using the app or the website, and it allows users to measure clicks on a specific part of the app or page to determine its success rate.
- Resonance
Customers tend to only reach out to their favorite brands when they need assistance. Resonance makes sure that information pushed by brands and companies are still visible to those who sought the website. Likewise, Resonance keeps track of the audience’s recent interests so content marketers can match and plan for an appropriate content that will bring back the attention of their target market to their brand.
- Outbrain
Outbrain is a very smart content marketing platform that understands the target market’s behavior online. It permits users to have a glimpse of their campaign’s online performance as well as their competitors so that companies and brands will know how to take advantage of certain events that will increase not only their visibility online, but also its investments.
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