The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the past few years.

Further, with the emergence of Covid 19, the process of purchasing has experienced a paradigmatic shift and has been catapulted to new heights.

In an age where customer experiences are discerned to be the guarantor of the most sought competitive edge, the process of selling has become increasingly complex.

Thus, the need for integrating new techniques has arisen.

Further, retailers are the end-user contact point of a supply chain, which necessitates them to provide an error-free, accurate as well as precise shopping experience.

Hence in a market that is characterized by cut-throat competition, the incorporation of Artificial Intelligence (AI) driven solutions has emerged as the need of the hour.

India: A promising Landscape

As the sixth largest Economy in the world, India is the fastest-growing economy slated to become the third-largest economy by 2030.

The nation’s economic growth is expected to be driven by continuous economic reforms, digitization of key segments of the economy, foreign investment, as well as infrastructure expenditures.

The other aspect that is instrumental to this growth is the growing population.  The figure below is a snapshot of the population growth during the past decade.