July 25th 2023

As of 2023, Instagram remains at the forefront of visual content sharing, and videos play a significant role in engaging audiences. However, many users are often confused about how to post videos on Instagram, especially when distinguishing between regular video posts and reels.

Posting videos on Instagram can be an excellent way to captivate your audience and foster a strong community around your brand. By understanding the difference between video posts and reels, choosing the right content, and optimizing for engagement, you can create compelling video content that resonates with your audience.

READ MORE:- Can You Grow on Instagram Without Reels?

Steps Of Posting Videos 2023

Step 1: Open the Instagram App

To get started, launch the Instagram app on your mobile device and log in to your account. If you don’t have an account, you can create one easily by following the on-screen instructions.

Step 2: Tap on the '+' Button

Locate the ‘+’ button at the bottom center of the screen and tap on it. This will take you to the posting interface, where you can choose between posting a video, photo, or other content.

Step 3: Select Your Video

Choose the video you want to post from your device’s gallery. Instagram will allow you to trim the video to fit the desired duration if needed.

Step 4: Edit Your Video

After selecting the video, you can apply filters, adjust brightness, contrast, and add captions or stickers to enhance its visual appeal.

Step 5: Write a Captivating Caption

Craft a compelling caption that complements your video and encourages viewers to engage with your content. Use relevant hashtags to reach a broader audience.

READ MORE:- Why Do I Have So Many Followers but No Likes on Instagram?

Tips for Better Engagement

Know Your Audience

Understanding your target audience’s preferences and interests will help you create content that resonates with them and encourages higher engagement.

Use Relevant Hashtags

Hashtags play a crucial role in increasing the visibility of your video posts. Use relevant and trending hashtags that relate to your content.

Encourage Interaction

Prompt your followers to interact with your video by asking questions, seeking opinions, or hosting contests. Interactions contribute to a vibrant and engaged community.

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Should I Post a Reel and a Post at the Same Time?

Instagramhas become a powerhouse platform for content creators, businesses, and individuals alike. With the introduction of various features, including video posts and reels, users often find themselves pondering whether they should post both simultaneously.

1. Maximizing Reach and Engagement

Pros: One of the primary advantages of posting a reel and a post together is the potential to maximize your reach and engagement. Reels, being a part of the “Reels” tab, tend to receive higher visibility, especially if they align with trending topics or incorporate viral elements. On the other hand, regular posts, if engaging and well-curated, can create a cohesive feed that attracts loyal followers who appreciate your content style.

Cons: While posting both types of content may increase visibility, it might also lead to content saturation. Bombarding your audience with multiple posts simultaneously could result in them skipping over some content or even unfollowing your account if they feel overwhelmed.

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2. Showcasing Different Aspects of Your Brand

Pros: Utilizing reels and regular posts separately can help you showcase different aspects of your brand or personal life. Reels can be excellent for behind-the-scenes, quick tutorials, or entertaining content, while regular posts can be used for more in-depth storytelling, product launches, or professional updates.

Cons: If not planned carefully, posting different content simultaneously might confuse your audience about your brand identity. Maintaining consistency in your content can be challenging if you are handling two different types of content simultaneously.

3. Leveraging Algorithm Changes

Pros: Instagram’s algorithm is ever-changing, and it sometimes prioritizes certain types of content over others. By posting both reels and regular posts, you increase your chances of staying visible on the platform, regardless of algorithm shifts.

Cons: While leveraging the algorithm is essential, your content’s quality and relevance should always be a priority. Simply posting for the sake of staying visible might compromise the overall value you offer to your audience.

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4. Time and Effort Considerations

Pros: If you have the time and resources to create both types of content simultaneously, it can diversify your content strategy and appeal to a broader audience. This approach is suitable for accounts with a robust content creation team or individual creators with efficient production capabilities.

Cons: On the flip side, juggling between creating reels and regular posts can be time-consuming and demanding. Quality might suffer if you are unable to dedicate enough time to each type of content.

5. Audience Preferences

Pros: Your decision should ultimately be guided by your audience’s preferences. If your followers engage more with reels, it makes sense to focus on creating more of that content. Similarly, if they appreciate your regular posts more, cater to their interests accordingly.

Cons: Conducting audience research and understanding preferences require time and effort. Relying solely on assumptions might not yield the desired results.

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If I Don't Share a Reel to My Feed, Will My Followers See It?

While your followers might not see your reels in their main feed if you choose not to share them there, their visibility is not entirely dependent on this. Instagram’s algorithm takes into account various factors, including engagement,

user preferences, and popularity on the “Explore” page, to determine the visibility of your reels to your followers. Focus on creating high-quality, engaging reel content and encourage your followers to explore the “Reels” tab on your profile.

Understanding How Reels Work

When you create a reel, you have the option to either share it directly to your feed or publish it exclusively to the “Reels” tab on your profile. If you choose to share the reel to your feed, it will appear in your regular grid alongside your photo and video posts. This means that your followers will see it in their feed, just like any other content you post.

On the other hand, if you decide not to share the reel to your feed and only publish it to the “Reels” tab, it won’t show up in your main feed. Instead, your followers can find it by visiting your profile and clicking on the “Reels” tab, where all your reel content is organized.

READ MORE:- How to Create Instagram Reels that Go Viral ??

Reel Visibility to Your Followers

Now, the critical question is, will your followers see your reel if you don’t share it to your feed? The answer lies in Instagram’s algorithm and how it prioritizes content on users’ feeds.

1. Content Preferences and Engagement: Instagram’s algorithm aims to show users content that they are most likely to engage with based on their past behavior. If your followers have interacted positively with your reels in the past or have shown interest in similar types of content, they are more likely to see your reels in their feed, even if you don’t share them to your main feed.

2. Explore Page Visibility: Instagram’s “Explore” page is another crucial aspect of increasing visibility for your reels. If your reel gains traction and receives a high number of views, likes, and shares, it has the potential to appear on the “Explore” page, reaching a broader audience beyond your current followers.

3. Following “Reels” Tab: If your followers visit your profile and navigate to the “Reels” tab, they will see all the reels you have published, even if they were not shared to your feed. Encourage your followers to explore this section of your profile to discover your captivating reel content.

4. Consistent Engagement: Consistently creating engaging reel content can keep your followers interested and coming back to check your profile regularly, ensuring they don’t miss any of your reel uploads.

READ MORE:- Does Rewatching a Instagram Reel Count as a View?

Frequently Asked Questions (FAQ)

1. Can I post videos longer than 60 seconds on Instagram?

Yes you can upload regular video posts on Instagram are limited to a maximum duration of 90 seconds. However, you can post longer videos .

2. How can I promote my video posts to reach a wider audience?

To promote your video posts, you can consider using Instagram’s advertising platform, which allows you to target specific demographics and interests. Additionally, collaborating with influencers in your niche can also help expand your reach.

3. Can I edit videos on Instagram before posting them as regular posts?

Many users want to know if they can edit their videos using Instagram’s built-in tools before sharing them as regular posts on their profile.

4. Do videos posted on the feed disappear after 24 hours like Instagram Stories?

Some users are uncertain if videos posted as regular feed posts have the same 24-hour lifespan as Instagram Stories.

5. Are there any limits to the number of video posts I can upload in a day?

Users wonder if there are any restrictions on the frequency of posting video content on their Instagram feed.