Now more than ever, Social Media is the lifeblood of every marketer. Since these platforms have put leads at our fingers. But social media marketing is a not piece of cake because a brand is to think well before taking any step. Additionally, if you want to implement these social media marketing strategies on a wider scale, then you will require a significant investment of time, energy, and resources.

As a consequence, businesses use Social Media Tools for marketing. These tools automate time-consuming processes of manually managing social media platforms. But what are the best and trusted tools? Well, here is a detailed list of the top 5 social media tools for marketing to assist you in choosing the ones that best suit your requirements.

1. Buffer 

If we talk about Buffer, it is at the top of our list because it is a comprehensive social media management tool. Buffer is one of those social media tools for marketing that helps you to schedule and publish posts on multiple platforms. Additionally, it also gives you the facility to track analytics and collaborate with your team. Buffer covers almost every renowned social media platform like Facebook, LinkedIn, YouTube, Instagram, Pinterest, and more. In our opinion, it is a good all-around option for businesses of all sizes.

Features:

• Social Calendar
• URL Shortener
• Social Inbox
• RSS Feed
• Client Management Support
• Planning & publishing tools
• Landing page builder
• AI Assistant
• Engagement tools
• Analytic reports
• Draft collaboration tools

2. Tailwind

Coming to the list of the second tool on our list is Tailwind. It is without any doubt, one of the premier social media tools for marketing that specifically target Instagram and Pinterest. It helps you to create and schedule eye-catching content in a blink. And the best part of Tailwind is, that you can track analytics and identify trending topics with the help of Tailwind.

Features:

• AI-Enhanced Marketing
• Ecommerce Ads New
• Content Ghostwriter
• Content Copilot
• Design Pinterest Pins
• Design Instagram Posts & Stories
• Design Facebook Posts
• Create Email Marketing
• Pinterest Scheduler
• Instagram Scheduler
• Facebook Scheduler
• Hashtag Finder
• Social Media Analytics

3. Planable

Now let’s talk about the Planable. This is a social media collaboration tool that helps you create, review, and approve social media content with your team. It features a visual content calendar, real-time feedback, and publishing permissions.

Features:

• Content Calendar
• Content Drafting
• Multi-Platform Integration
• Content Preview
• Content Approval Workflow
• Real-Time Collaboration
• Scheduled Publishing
• Media Library
• Post Tags and Labels
• Content Calendar Templates
• Client Collaboration
• Social Media Analytics
• Content Export
• Content Categorization
• Content Insights
• Content Approval History
• Integration with Third-Party Tools

4. Loomly – Social Media Tools for Marketing

How can we forget about Loomly? This is another one of the top social media tools for marketing. It offers scheduling, analytics, and collaboration. Loomly is a good option for businesses that want to manage multiple social media accounts. This tool also covers Facebook, LinkedIn, Instagram, YouTube, Pinterest, Google Business Listing, and more platforms like this.

Features:

• Automated publishing
• Manual publishing
• List View & Calendar View
• Account, post & URL metrics
• Data filtering & period comparison
• Facebook & LinkedIn Audience Targeting
• Post Sponsoring
• Loomly Media Studio
• Hashtag Manager
• UTM parameters generator
• Unsplash, Giphy & Google Drive integrations

5. Canva

Now coming to the end of our list, we have Canva. Every graphics designer and digital marketing agency knows that it is a graphic design platform that can be used to create social media graphics, infographics, and other visual content. It is a good option for businesses that need to create high-quality visuals without having to hire a graphic designer. You can schedule your post via Canva as well. Here are some key features of Canva.

Features:

• Templates
• Custom Dimensions
• Stock Photos and Videos
• Graphics and Illustrations
• Text Tools
• Color Palette Generator
• Background Remover
• Photo Editing
• Animations
• Collaboration
• Presentations
• Social Media Posts
• Logo Maker
• Branding Kit
• Publishing
• Video Editor
• Team Collaboration
• Analytics
• Integration

So, these are the top 5 tools for social media marketing. Now let’s discuss how we prepared this comprehensive list.
How did we finalize this list of social media tools?

Our method of compiling this list of top 5 social media tools for marketing entails extensive investigation and assessment. Platform compatibility, automation, content production, visualization, analytics, collaboration, scalability, and user experience are among the variables taken into account. All these social media marketing tools have been carefully chosen by seasoned professionals. These tools provide marketers crucial information. This insight helps companies to expand their businesses and make wise decisions.

Conclusion:

Businesses are spending more time and money on social media marketing platforms because they know that these tools are beneficial in saving their time, money, and effort. However, without knowing which is best suitable for your business, you cannot fully realize their potential. We featured all these tools because these are the best among the best. Hope this blog is beneficial to you!

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