it also requires a workforce that understands the fundamentals of Digital and its impact on brand awareness. Leads and revenue. As new technologies such as ai swamp marketers with information. The cmo position will become more vari and specific to individual organizations as their expectations require them to apply insight to both strategy and address business challenges. Companies will be putting the consumer at the center of strategy to focus on customer experience and cmos will be instrumental in providing a bridge between consumer data and actualizing strategy along with humanizing a brand. What won’t change is that cmos will continue to wear many hats.
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Digital marketing institute. Mischa has over 20 years in various different countries. Industries. And roles across the world. She is fluent in japanese and once host a cooking show on japanese television. She was a co-founder of an email marketing company in australia. Before moving back to ireland to set up her own marketing consulting company. She then mov into ulitities as digital marketing manager of ireland’s largest energy provider. Where she won several national and european awards for innovative digital brand campaigns. She then mov to bank of ireland. Ireland’s largest bank as director of digital and cvm. 9 months ago she mov to the digital marketing institute as cmo of the world’s largest provider of on-demand certifi digital marketing courses.
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