Scope of Search Engine Optimization In Kerala
Are you tired of feeling stuck in your job? Want to make a new career in SEO? Then you have come to the right place. I will introduce you to the scope of search engine optimization in Kerala.
SEO or Search Engine Optimization is a concept of ranking organically your webpages in the SERP or search engine result page of most popular search engines such as Google, Bing etc.
Google is the most used search engine in the world. So it’s obvious that when a search engine optimization analyst tries to rank a website on the first page of Google.
The analysis of click-through rate summarised by the website backlinko states that the #1 result on Google has an average CTR of 27.6%. Also, the first result tends to get 10X more likely to get a click.
So what does Search Engine Optimization mean for businesses?
More organic clicks means more traffic to your website, which in turn can result in more business. And also the ranking in Google SERP is done organically. This means the business does not need to pay for ranking.
SEO in Kerala
SEO started to grow in the early 2000s in Kerala. As more and more businesses are understanding the power of SEO and the ways that can help a business are making SEO a hot skill in Kerala.
SEO is becoming a vital strategy in building a business in Kerala. The popularity of Google as a search engine and online shopping and other e-commerce activities are driving this revolution in Kerala.
SEO opportunities for young professionals in Kerala
Various studies show that SEO will be a strong driving force as a marketing tool and in lead generation. This will lead to the need for young and vibrant SEO professionals with advanced skills.
Most companies prefer a graduate at least, but that does not mean you need a degree to be a SEO professional. A diverse skill set can land an SEO job.
Here are a few skills that you need to know
- Good knowledge of Google and other search engines
- Basic HTML and CSS and how a website works
- Writing and communication skills
- Good analytical skills
- Knowledge of photo editing software like Photoshop
- Basic understanding of customers and their engagement with products
Most of all, you need a hunger to learn and use that to achieve your goals.
Scope of SEO in Kerala today and in future
Kerala has welcomed Digital literacy and Digital empowerment for the public. This helped achieve Kerala as the first e-literate state in India.
Kerala boasts a number of IT parks and provides the best work environment.
Kerala’s startup mission helped in the growth of the startup ecosystem. The growth of the local start-up ecosystem increased job opportunities as well as the economic stability of the State.
All these favourable conditions in Kerala made it a hotspot for Digital opportunities.
This trend is only predicted to grow as more and more businesses realise the power and popularity of Digital presence. The area of SEO as well as Digital marketing is on an upward trajectory and career opportunities are many.
FAQ
- What is SEO?
Ans: SEO or search engine optimization is the process of ranking websites on the SERP to get organic traffic to the webpage.
- What are the different types of SEO?
Ans: mainly there are 4 types of SEO.
- On-page SEO: This involves structuring a webpage so that it becomes more search engine friendly. It includes optimising content, using alt text for images, making the web page more mobile-friendly etc.
- Off-Page SEO: Off-Page SEO is done by building a backlinks profile to the web page. Backlinks means a link from other websites. The more backlinks you have from websites with higher authority, the higher you tend to rank.
- Technical SEO: this involves taking care of the technical aspects of the websites including fixing crawl errors, indexing problems, etc.
- Local SEO: This involves optimising a web page so as to rank in local search results. It includes listing in Google My profile, using local keywords for ranking.
- What is the scope of SEO in Kerala?
Ans: SEO shows a promising future in Kerala. The state has a large internet population and the startup ecosystem in Kerala is better than most of the other states in India. All these factors lead to a promising future in SEO in Kerala.
- What are the challenges of SEO for businesses in Kerala?
Ans: Kerala is a small state with a promising future in SEO. But also it faces many challenges. Some of the key challenges include are:
- Competition: the internet population in Kerala is higher compared to other states. So the demand for businesses to have an internet presence is higher. So the competition is fierce.
- Expertise in SEO: SEO is done by professionals, so hiring seo analysts and experienced professionals will be very helpful in building an SEO strategy.
If you want to know about the scope of digital marketing in India, click here
Or if you want to know more about how Google Ads work in kerala, click here
If you want to collaborate with me or hire my expertise, please contact me.
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