Did you know?

‘Content’ is the new black!

Don’t believe us?

Let the statistics speak for itself. “Around 73% of companies spend from 10% to 70% of their total Marketing budget on content marketing strategies for fruitful results!”

In order to sustain the digital landscape, our advice as digital marketing experts is ‘Let the bygones be bygones’. Gone are the days when your audience looked at the experience and feel of the product. With the constant race to surpass each other, rivals now have to ‘run’ an extra mile to impress their customers. Taking about leaving lasting imprints, what better than content marketing? If appealing the search engine and your audience is your end goal, here are some Content Marketing Trends to Watch In 2023!

The 360-degree turn; Content Trends 2023:

Imagine the hard work and research that goes behind the building of a new brand. Now imagine all these efforts going futile just because you lacked the right usage of content. It’s like a poem that went unsung!

Right from the times of mouth-to-mouth marketing to the times when you’re reading this, content has always been the king! Many might cringe at this stereotype, but certainly, it is not something marketers would swipe. Content marketing is the beating heart of digital success. In a world inundated with information, it’s the creative storytelling that sets brands apart, igniting curiosity and loyalty. Content Marketing Strategy is a symphony of words, visuals, and emotions that dances across screens and hearts. It fuels SEO, nurtures trust, and cultivates authority. In an era where authenticity reigns supreme, content marketing paints the genuine essence of brands. Simply put, adapting to content trends in 2023 is no longer a choice; it’s a mandate!

Content marketing strategy 2023:

Before taking a dive into the types, let us first take a whiff of the 2023 content marketing Strategy. Remember, based on this strategy only, can you adapt to the types of content coming in 2023? Take a close watch and know better in order to execute better!

• Analysing: In the realm of content marketing, our goals are clear: we aim to generate leads, increase brand awareness, boost blog traffic, and improve customer retention. To achieve these objectives, we meticulously study our target audience, understanding their interests, needs, and preferences.
• Curating: We plan our content creation using an editorial calendar, ensuring a consistent flow of material to engage our audience effectively. When it comes to content promotion, we have a well-defined strategy in place tailored to the diverse types of content marketing. (Explored in the segments below)
• Tracking: Crucially, we track our progress through analytics, measuring the success of our content marketing strategy. This data-driven approach enables us to make informed decisions and adjustments as needed, ensuring we stay on the right course to meet our goals in the ever-evolving digital landscape.

What content is trending in 2023?

1. Interactive Experiences: In archaic times, we targeted informative or factual was equivalent to a successful content marketing strategy. But the algorithm conveniently said, ‘Please do not bore us. Therefore, engaging it is! Step into a world where content comes alive. Interactive content, from captivating quizzes to immersive polls and dynamic infographics, beckons users to actively explore and engage, transforming passive viewers into active participants.
2. Epic Video Sagas: Enter the realm of video, where serialized storytelling reigns supreme. In order to keep your audience hooked, brands craft captivating video series, weaving narratives that unfold episode by episode, ensnaring audiences in an irresistible web of anticipation.
3. Audio Adventures: The auditory realm takes centre stage with immersive audio content. The newly evolved content marketing trends include podcasts, audio dramas, and sonic journeys. These resonate deeply, enveloping listeners in rich storytelling and valuable insights while they multitask or commute.
4. Augmented Reality (AR) Magic: Enchantment awaits with AR experiences. Brands transport users to magical realms, letting them interact with products and stories in ways previously unimaginable, creating unforgettable brand connections.
5. Short-form Sensations: In the era of rapid consumption, short-form content like TikTok snippets and Instagram Reels captivates with succinct storytelling, offering bite-sized moments of delight that leave a lasting impression.
6. AI-Generated Wonders: Well, the debate between AI and human-generated content seems protracted, and researchers seem to have a conclusive end. More or less, in the content trends of 2023, AI-generated content becomes an art form. From poetry to art, AI breathes life into creativity, collaborating with human creators to forge content that challenges the boundaries of imagination.

Content Marketing Best Practices In 2023

In the above segment, we’ve shared the content marketing types you can incorporate for your next content marketing strategy. Subsequently, now is the time we spill some secrets; here’s a pro tip:

E-E-A-T:  Expertise, experience, Authority and trustworthiness; follow the E-E-A-T rule to get noticed by the algorithm. Under the ranking factors of Google, these are the most cardinal ones that decide the positioning of your content on the digital landscape. So, the next time you plan a content marketing strategy, ensure to make your content E-E-A-T worthy!

What content is most successful?

Before officially bidding ‘ciao’, we wish to cater for one of the most asked questions. ‘Which type of content is the best?’ There is no golden rule that tells us that a particular type is the best. It all depends on the way a brand wants people to perceive them. However, talking about the recent times funny, witty and relevant content holds a place in the audience’s minds. As this type holds a larger part of the human memory, marketers are highly in favour of it. Based on your brand voice and type, you, too, can set out on the traverse of building a mindful content marketing strategy.

We’ve laid the path for you; we can sort out the hurdles, too! Reach out to us to make your content marketing journey less treacherous.

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