Rising consumer demand for TWS (True Wireless Stereo), growing smartphone users, and increasing influence from social media are driving the mobile accessories market in India.

According to TechSci Research report, “India Mobile Accessories Market”– By Region, Competition Forecast and Opportunities, 2018-2028F”,Mobile Accessories market in India is expected to grow at an exponential rate during the forecast period. Throughout the forecast period, factors such as the increasing young population are expected to fuel the expansion of the Indian market for mobile phone accessories.  The market presents enormous prospects to manufacturers given the widespread use of mobile devices and the rapid uptake of smartphones and tablets.

IoT-related technological developments have paved the way for the creation of innovative mobile phone accessories such as wireless earphones. In addition, a sizable portion of Indian consumers is tech-savvy and eager to spend money on cutting-edge mobile phone accessories. Therefore, it is expected that major opportunities will arise for Indian vendors of mobile phone accessories as a result of technological advancements.

In addition, it is anticipated that the market for mobile phone accessories will suffer from the growing threat of piracy. The materials used to create counterfeit products are of lower quality than those used to create products by large manufacturers. Customers in developing nations like China and India, however, prefer the former to the latter because counterfeit goods are sold for a small fraction of the price of genuine goods.

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India’s Mobile Accessories market is segmented on the basis of product type, price range, and distribution channels. In terms of product type, the market is fragmented into headphones & earphones, TWS (True Wireless Stereo), smart wearables, protective cases, power banks, chargers, and others. On the basis of price range, the market is divided into low, medium, and high. In terms of distribution channels, the market is segmented into local shops, multi branded stores, exclusive stores, supermarkets/hypermarkets, online, and others.

The segment of online stores is expected to register a high CAGR among distribution channels between 2023 and 2028. Over the past several years, the country’s rising use of mobile internet has significantly expanded the appeal of e-commerce. Moreover, to maintain their customer base and attract internet users, traditional shops have strengthened their online presence.

Major operating companies operating in the India Mobile Accessories Market are:

• Apple India Private Limited
• Samsung India Electronics Pvt. Ltd.
• Xiaomi Technology India Private Limited
• Imagine Marketing Limited (boat)
• Sony India Private Limited
• Intex Technologies (India) Ltd.
• Philips India Limited
• Bose Corporation India Private Limited
• Portronics Digital India
• Belkin India Pvt Ltd.

To cater to the growing market and increasing demand for mobile accessories many companies are innovating and launching new products to have an edge in the market. For instance, German audio company Sennheiser debuted their wired earbuds, the IE 200, for customers in India in 2023 intending to appeal to audiophiles. For exceptional quality, the IE 200 has a seven-millimeter extra-wide band transducer.

Additionally, the IE 200’s distinctive dual-tuning capability allows it to cater to a wide range of listening preferences.

Users have a choice over the balance of their audio experience owing to the two mounting positions for the accompanying ear tips, which range from a richly textured treble presence to a deep and emotional bass response. The compact design of the IE 200 has a tried-and-true ergonomic layout that encourages a reliable seal and long-lasting comfort and can fit ears of all sizes.

Furthermore, in 2023 pTron launched Bassbuds Zen TWS earbuds. The new TWS (True Wireless Stereo) features TruTalk technology and Quad-Mic earphones for up to 30dB of environmental noise cancellation. Additionally, it is stated that the Bassbuds Zen provides HD calls with acoustic performance. The TWS earbuds have new touch controls and are IPX4 certified. The gadget is said to provide up to 50 hours of battery life overall and up to 10 hours of playtime on a single charge.

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“The market for mobile accessories in India has grown due to the country’s rapid uptake of smart gadgets such as smartphones, tablets, and other portable computing devices. India is a price-sensitive nation, thus the falling costs of portable speakers, power banks, and other mobile accessories are driving the market there,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“India Mobile Accessories Market, By Product Type (Headphones & Earphones, TWS (True Wireless Stereo), Protective Cases, Power Banks, Charges, and Others (Data Cards, Selfie Sticks, etc.)) By Price Range (Low, Medium, and High), By Distribution Channel (Local Shops, Online, Supermarkets/Hypermarkets, Multi Branded Stores, Exclusive Stores, Others (Counter Shops, Direct Sales, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of India mobile accessories market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India mobile accessories in India.

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