Personalization has emerged as the single most crucial factor for success in the digital marketing era, as emphasized in Susan Galer’s recent Forbes article, “The Single Most Important Ingredient For Effective Digital Marketing”. Jebbit, a startup with a cloud-based platform, is leading this trend by facilitating the creation of interactive, tailored experiences to attract and retain consumers.

This consumer-centric approach has seen brands across multiple sectors report growth in lead capture rates by 30%-50% and sales increases between 10%-30%. Furthermore, Jebbit’s platform helps brands to capture zero-party data – information willingly shared by consumers. This transparent and consent-based strategy enhances customer lifetime value (CLV) and aligns with evolving digital marketing norms, particularly amidst the decline of third-party data and cookies.

Jebbit’s platform, which is accessible without IT involvement, is instrumental in improving onsite lead capture, sales conversion, and loyalty programs. Reflecting a shift towards a one-step buying journey, consumers are more willing to share personal data when brands demonstrate the relevance of their product recommendations. As a result, vast data lakes are being replaced by small yet significant data points that deliver a better experience for consumer relationship-building and accelerated sales.

Through its successful partnership with SAP.iO Foundry Tel Aviv, Jebbit continues to showcase its adaptability and potential in responding to changing market demands, further underscoring the importance of personalization in effective digital marketing.

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