5 Effective Technical SEO Strategy
A permalink is the web address used to link to your content. The URL to each post should be permanent and never change — hence the name permalink. But it is also beneficial if this permalink is visually prettier for visitors and crawlers. The default post link in WordPress looks something like this example.com/?p=123 and is generally known as “ugly.” You can choose another built-in format for your links under the Permalink Settings. Still, it is recommended to go all the way to make your permalinks as pretty as possible: WordPress offers you the ability to create a custom URL structure which is an excellent way to improve the aesthetics, usability, and forward compatibility of your links. The Pretty URL, also known as Clean URL, looks more like this: example.com/your-post-title Image settings. Something often overlooked is that bots gather all sorts of metadata for search engines.
what is Alternative text and hreflang?
When it comes to images, you must take advantage of things like alternative text and the caption for accessibility. These descriptions help visually impaired people navigate the site and make it easier for them to understand the content, to “see” what the image in that particular context is about. The bots also use this information to improve their indexing—language markup. Although search engines can easily auto detect the language of your content, this WordPress setting also helps bots be better at it. And it is partly also the accessibility matter. Suppose your content is in English, but you administer the site in another language. In that case, the theme you are using might call up the phrases like “Comment,” “Leave a Reply,” etc., in the language you have set under the settings page, not in the language you publish the content in. And this could look nicer. So, consider whether you’ve set it up as it should. If you get these things right, it will improve your performance in the local google index results: google.de for german content or google. It is in Italian. SEO-friendly WordPress Themes. All the themes on WordPress.org have gone through a basic theme review. These days they are likely already responsive by default, which is good. You ensure they follow good semantic practices and HTML5 standards. Striving to meet these standards is also good if you plan to create your own theme. Make sure that your code is clean. And it might be a good idea to explore microformats or schema.org vocabulary if you still need to do so. Microformats help you define the details of the segment in more depth, leaving less room for bots to guess what it might be—custom post types. You might need to create a custom post type if you need more than the standard selection of pages and posts. Whether you use a plugin or build the custom post types yourself, you should hide away custom post types that are not intended to be public. Search engines might mistakenly take it as a sign of a broken site if the content from these pages is missing. Remember that the sitemap.xml will list everything on the sitemap and the custom post types you might wish to hide.
How does website themes and plugins affects your website ?
SEO-friendly WordPress Themes. All the themes on WordPress.org have gone through a basic theme review. These days they are likely already responsive by default, which is good. You ensure they follow good semantic practices and HTML5 standards. Striving to meet these standards is also good if you plan to create your own theme. Make sure that your code is clean. And it might be a good idea to explore microformats or schema.org vocabulary if you still need to do so. Microformats help you define the details of the segment in more depth, leaving less room for bots to guess what it might be—custom post types. You might need to create a custom post type if you need more than the standard selection of pages and posts. Whether you use a plugin or build the custom post types yourself, you should hide away custom post types that are not intended to be public. Search engines might mistakenly take it as a sign of a broken site if the content from these pages is missing. Remember that the sitemap.xml will list everything on the sitemap and the custom post types you might wish to hide. Since WordPress doesn’t have any functionality for sitemap customization, you will have to use a plugin to hide the bits not intended for search engines and traffic. There are some plugins more known than others.
For example, one of the popular SEO plugins is Yoast SEO. These well-known plugins are generally favored because they come from a trusted and reputable provider. But at the same time, they might also be their worst enemies because they can become packed with too many features and will make your site heavier than it needs to be. This is more of a personal choice and preference. Going with one of these is necessarily the right choice. However, we have learned that an SEO Framework plugin has a smaller and leaner codebase. Compared to Yoast SEO, it will be faster and lighter. It also creates sitemaps by default that look great. And it doesn’t have those annoying ads you might get with Yoast or other SEO plugins. You can test and see if this works for you, as it’s possible to move SEO data with the SEO Data Transporter plugin. Sharing your site content to social media also looks great as SEO Framework generates content for Open Graph and Twitter cards for you.
Open Graph helps identify which elements of your page you want to show when someone share’s your page on Facebook. It also helps to avoid creating or having duplicate content. AMP – Accelerated Mobile Pages. This is a slightly controversial tip. We are not very keen on this ourselves, but it’s up to you to decide whether it is something that you could benefit from. It might be that Google has gone a step too far in trying to make websites load lightning-fast for their end-users, making some groups in the development world question if this approach poses a threat to the future of the internet. But let’s not dive into the controversy. This is basically Google trying to create a library of fast websites, so they could load pages from their own servers, making the experience better for the end-user. User-first is something the AMP developers are stating every step of the way. So if you wish to use AMP, there are numerous plugins you could try. Redirection. It’s not possible to leave this one out of this list. Redirection is very useful for fixing broken links.
Every once in a while, as your business grows, things change, and the content of your website also changes. This might mean that outdated content might be removed, some content on your posts and pages might be merged together, or whatever the reason, the old links will no longer exist. If external backlinks still bring traffic to these pages, and all the visitors get is “page not found,” it will be a disappointment for them, and it will be something that will also be negative to your SEO. Letting links rot is as bad as it sounds. But you can fix this easily if you start using Redirection, a WordPress plugin that allows you to redirect the traffic referring to broken links to new locations. Multilingual Plugins. WPML is one of the most known plugins in this niche, but it is popular because of its early kickoff, not because of its strong technical points. It is often heavy, faulty, and problematic – making websites slow. This is why we recommend trying Polylang or MultilingualPress. Using these plugins, the upside is also that it will automatically make hreflang attributes to your content and links, which helps bots understand the language of that particular content. Good hosting and active Upkeep. Talking about SEO, we also have to talk about site speed. Site speed is certainly one of the more important ranking factors, as it is directly linked to positive user experience. Imagine if Google was bringing you only the links of slow websites. Could you imagine the level of frustration you might get? Nobody likes to wait.
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