SEO and SMO methods are used to drive the traffic on any website. These two digital marketing techniques help increase the visitors and visibility of content. For doing so, SEO uses the Search engines, whereas SMO utilizes social media. However, SEO stands for Search Engine Optimization and SMO’s full form is Social Media Optimization. In order to enhance the organic search and ranking on search engine result page, SEO is needed to follow the proper rule of search engine. While SMO focuses on publishing the content using social media for more visibility. 

These are Differences Between SEO and SMO

Difference in the Process

SMO is used by simply doing micro blogging, social networking, video promotion, etc. But SEO is applicable by finding relevant keywords, creating and optimising the page, making an accessible website and building relevant links. 

What are SEO and SMO for?

SEO works on search engines such as Google, Bing, Yahoo. Whereas, SMO is operable for social networking sites like Facebook, Linkedin, Twitter and Instagram, etc. 

Basis of Ranking

SEO is responsible for increasing the rank of content published on websites. Once your content positions are increased in related search queries in the search engine results page, there are more chances of people clicking on your content. On other hand, SMO uses the feature of social media for increasing the position of your content and making it more visible.

Basis of Optimization

SMO is an off-site optimization technique and it pulls the attention of readers on the basis of content’s quality.  Whereas SEO works both an on-site and off-site optimization technique and ensures to increase the rank of content on the basis of its quality. 

Titles and Headlines - What Role They Play in SEO and SMO? 

In SMO, titles and headlines play an important role garnering the attention of readers which helps in clicking on content. While in SEO, titles and tags are used to confirm the search engines what type of information is in the article. 

Presentation of Content

SEO works on the principle of various elements such as HTML code, keywords and design of the site, because the ranking of content is also dependent on coding. Whereas for SMO, the site’s look and article descriptions are responsible for grabbing people’s attention. 

Marketing Strategies Employed by SEO and SMO Specialists

In SMO, marketing strategies are made by considering the audiences. On the other hand, It is necessary to target the search engine in SEO for marketing purposes. 

Conclusion

SEO and SMO function for the same purpose to drive the website’s traffic in order to increase revenue, build the brand and improve its credibility. However, the process of both digital marketing techniques are different. SEO activities are intended to get websites ranked on search engines, whereas SMO utilizes the social networking sites to make content visible to audiences.