From some of the above challenges, the team then implemented a custom SEO strategy that included the following elements:

• Keyword Research: Dot IT identified the most relevant keywords and phrases that potential patients use to search for dental services in Dr. Smith’s area.
• On-Page Optimization: Dot IT optimized our client’s website content, including meta descriptions, title tags, and header tags, to make it more search engine friendly.
• Content Creation: We created high-quality and informative content for our client‘s website, including blog posts, articles, and infographics, to engage potential patients and improve the website’s SEO.
• Link Building: Dot IT built high-quality backlinks to our client’s website from reputable sources to improve the website’s domain authority and search engine rankings.

Let’s see our solution in a more detail:

An All-New Results-Driven, Customized SEO Strategy

When it came to working on an SEO strategy for this particular dental clinic, we started by taking the time to get to know them better. For instance, we conducted in-depth research about their dentistry services and previous marketing efforts. We also analyzed their competitors and studied what they were doing to rank higher in SERPs.

After carefully studying the situation, we put together a well-rounded, customized SEO strategy. Its aim was to address the client’s specific needs and help the website rank higher than its competitors. Then, we got to business.

Website Enhancements: Boosting the Website’s Usability

For starters, we began with the website, which required some enhancement, specifically in terms of its usability and web design/layout. The website was disorganized, cluttered, and difficult to navigate. This made it difficult for potential patients to find the information they were looking for.

We took care of this by conducting rounds of usability testing and making changes to the website’s layout, design, and structure.

We also changed the website hosting service for better optimization and performance. The new one had significantly better specifications and offered a more robust service, allowing us to better tailor the website’s performance and optimize it for user experience.

That way, when people came across the website, they’d be more likely to stay on it rather than click away immediately because of poor user experience.

A Powerful SEO Strategy That Generates Results – SEO for Dentists

Once the website was in better shape, we turned our focus to the clinic’s SEO. We knew that to help the website rank higher in search results, it had to be a comprehensive strategy. And so, we created a solid roadmap consisting of a few different elements, and here are their details.

Technical SEO

One of the most important aspects of any SEO strategy is technical SEO. This includes optimizing the website’s infrastructure for better performance, improving the website’s crawling chances, and fixing any errors causing the website to rank lower on results pages.

With that being the case, we performed a full technical analysis of the website. Then, we pinpointed any errors hindering its ability to rank and fixed them accordingly.

By implementing a series of fixes, we made the website’s technical foundation stronger, improved its overall performance, and made it easy for search engines to crawl and index.

Keyword Research

In order to rank higher for terms relevant to the website, we had to do keyword research. The process of keyword research involves studying the people who are searching for this kind of business and analyzing the keywords they use in their search queries.

After doing extensive research on how people search for dental clinics (and dentists in particular), we came up with a list of terms that best reflected what our client was offering. We also used competitor analysis to determine which keywords they were targeting and how they were ranking for them.

Once that was done, we used this information to help us determine which keywords we should go after. Accordingly, we went ahead and created a list of target keywords for the clinic and put together a keyword strategy to rank higher for the chosen keywords.

Competitor Analysis

Competitor analysis is another crucial component of any SEO plan. This involves analyzing the competition to see what they’re doing, and then figuring out how to do it better.

For our client, we conducted an in-depth analysis of the clinic’s competitors, focusing on their websites’ content and SEO strategies. We also analyzed their online presence for visibility and how they convert that into leads and sales.

From there, we identified key opportunities for improvement and created an actionable strategy that would allow the clinic to win more business and rank higher in SERPs. Specifically, we targeted high-volume keywords that allowed it to rank among the top results for more search terms.

On-Page Optimization

On-page optimization includes optimizing all the elements of a web page for better visibility and higher rankings. This entails optimizing all page titles, meta descriptions, header tags, images, and content.

We optimized these elements to be in line with Google’s best practices and helped the website rank higher for its target keywords. Speaking of keywords, we made sure that they were used in the right places (including them in relevant contextual phrases) and with the right frequency and keyword density to give the website a higher chance of ranking.

We also verified that the content was high quality and relevant to what users might be looking for. This helped improve the website’s ranking and visibility, making it visible to more users and increasing the chance of converting them into prospective patients.

Content Marketing/Blog Posts

Content marketing is one of the most effective ways to improve the website’s visibility and rankings. This involves creating and publishing high-quality content relevant to the target audience.

We believe that blogging is essential for dental services. Why? Because it allows them to showcase their industry authority by publishing thought leadership posts, educating readers about relevant advancements in dentistry. That builds an online presence that can attract prospective dental patients.

We consulted the client on a series of posts regarding dentistry, making sure they incorporate relevant keywords based on our keyword research and link back to the clinic’s website. It was also important that the target market would find these topics relevant.

This content marketing strategy helped the website rank higher in SERPs and helped attract more visitors to its website, increasing leads and converting them into clients as a result. Furthermore, it helped establish the clinic as a trusted authority in its line of work, resulting in more patients knowing about it, and ultimately, more business.

Off-Page Optimization/ Link Building

Off-page optimization is a series of outreach and link-building strategies designed to make a website more visible. It’s no secret that achieving higher rankings on SERPs requires having a solid link profile. By improving the number and quality of backlinks pointing to a website, that increases its chance of ranking higher in SERPs.

We conducted an extensive link-building campaign that involved reaching out to relevant websites in the dental industry to share the clinic’s blog posts. Forums were also contacted, and the blog posts were added to relevant threads, helping to increase their visibility and reach.

We also made sure that the content was socially shared on major social media platforms, including LinkedIn and Facebook, and had many backlinks from other authority sites. This helped raise the domain’s authority as well as the page’s individual ranking power.

Google Business Profile and other local business directories were finally utilized to list the clinic and help it rank higher for relevant search terms as well.

This comprehensive off-page optimization strategy helped the clinic rank higher for its target keywords (leading to more organic traffic), attract more patients, and establish itself as an authority in the dental industry. It also helped increase brand awareness and trustworthiness, leading to an increase of leads and conversions.

Monthly Reports With KPIs

We believe that it’s important for our clients to be able to track their website’s progress on a monthly basis. Towards this end, we provide them with detailed monthly reports that include all the necessary KPIs – from website visits and leads generated to organic search traffic and conversions.

For instance, the Google Analytics report outlines the website’s traffic sources, allowing us to make an informed decision about how to allocate more resources towards that campaign. We also use Google Search Console to help improve our clients’ websites’ rankings by identifying any technical errors on their website that might be preventing it from ranking higher.

And on the SEO front, of course, there’s SEMrush, which enables us to see what keywords the client’s website is ranking for, and how it’s performing against competitors.

All in all, our monthly reporting allows us and our clients to see how their website is performing, so we can make necessary changes to help improve their overall results. With a clear understanding of what’s working and what isn’t, we can effectively allocate more resources towards the campaigns that are generating tangible results.