More people are conducting more visual searches than ever before.

Just take a look at these stats:

Google Lens has already been used 1 billion times (source).

Pinterest gets 600 million visual searches per month (source).

36% of American consumers have already used visual search (source).

Visual Search Technology is Insanely Good

Visual search is still in its infancy.

And it already works REALLY well.

Don’t believe me?

Whip open Google Lens on your mobile device and start scanning stuff around your room.

You’ll probably find that it can identify pretty much anything.

Today, Google Lens can identify 1 billion objects. And that number is growing every day.

Heck, I tried Bing’s visual search on my phone. And it works super well.

People WANT to Search With Images

Once you start using it, you’ll quickly notice that visual search is super helpful for:

• Shopping
• Directions
• Identifying landmarks
• Local business reviews
• Translation
• Recipes
• Nutrition information
• Lots more

Which is probably why 62% of young consumers want more visual search tech:

How to Optimize for Visual Search

A while ago we conducted one of the first visual search ranking factors studies.

Here are some of the highlights from that research.

Mobile-Friendly Pages Have a Huge Edge

9 out of 10 Google Lens results came from a site that passed Google’s mobile-friendly test.

Considering that basically 100% of Google Lens searches are done on mobile devices, it makes sense that Google would prefer mobile-friendly websites.

Traditional Image SEO Still Applies

Our research found that traditional image SEO techniques (like optimizing image filenames and alt text) seem to also help with Google Lens rankings.

And that high-authority pages and sites are more likely to appear as Google Lens results.

Google Lens Results Tend to Come From Content-Rich Pages

We found that Google tends to pull Google Lens image results from pages with quite a bit of text (1600 words on average).

At first, this may seem surprising. But when you realize that Google specifically states that the text content on a page is important for image SEO, this finding makes a whole lot of sense.

The post Google LENS important step first appeared on wpSEO buzz.