For any business, advertising is of utmost need. Advertising works best when any business goes online to garner considerable web traffic. Daily, nearly 80-90% of customers check online reviews before finally purchasing any products. SEO allows a great deal of free advertising.

There is no such difference between SEO and Digital Marketing approaches; both execute the same functions and possess the same skills. Only for marketing needs, different titles have been reported. To understand this, we need to examine these concepts thoroughly. The below figure will clearly show how SEO is based as a subset of digital marketing.

SEO is an integral part of any digital marketing strategy. SEO is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers discover your business among thousands of other companies.

SEO – Integrated Digital Marketing

The use of SEO is increasingly becoming important for the overall success of digital marketing. And we would get an excellent idea if we carefully watch the changing paradigm of SEO over the years. In the mid-’90s, when the first SEO came into the picture, manual submission, the Meta keywords tag, and keyword stuffing were all standard techniques necessary to rank well in the SERP. Then in 2004, to get web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Then in 2011, social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. The search engine algorithms get updated time after time to bring traffic. The tactics used in 2004 are outdated now as the new call is something else.

Role of Digital Marketing for Business

The role of digital marketing–and content marketing, specifically–is a huge help to leverage some free advertising and help your business grow. And finally, digital marketing makes it simple to target your exact audience. Focusing on your target audience increases customer satisfaction and revenue.

If you have a small business or a startup, you probably need more money, time, or workforce to invest in traditional marketing techniques. But that’s fine; You don’t need a fancy building with hundreds of people on staff. You need a simple but solid marketing strategy.

Your Size Doesn’t Matter

It doesn’t matter whether you had a small business or a startup when the Internet came around. The playing field levelled out. Digital marketing makes it easier for small businesses to compete in a big marketplace. It allows them to catch up to their big-name counterparts quickly. Online reviews and recommendations make a huge difference in consumer decisions.

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