Your first thought could be, “Does anybody still use email?” “Aren’t social media platforms the future of advertising?” Even though social media should be a part of every digital marketing plan, email offers several benefits that make it the preferred medium. For this reason, email marketing is an excellent tool for start-ups and small businesses.

Introduction

According to Statista, the income generated by email marketing is expected to reach approximately $11 billion globally by 2023. Email marketing continues to be an efficient and robust tool for organizations of all kinds.

It’s easy to forget about email in favor of more trendy digital marketing strategies like Facebook ads and Pinterest. However, compared to other forms of digital marketing, email marketing has repeatedly shown itself to be one of the most productive in increasing conversions and sales.

In the modern day, email marketing has become an integral aspect of every company’s marketing strategy, whether B2B or B2C. Moreover, combining email marketing with SEO services can increase your website’s visibility.

Several studies have predicted that email will dominate the market share of all messaging services by 2023. Read further if you still need more reasons to commit to email marketing.

Table of Contents 

1. What is email marketing?
2. Types of Emails
   • Promotional emails
   • Informational emails
   • Rearrangement of emails
3. Why is email marketing widely used?
   • It outperforms most marketing channels
   • Customization is easy with email marketing
   • Email marketing is cost-effective
   • It builds an emotional bond with your brand
   • Email marketing blends with other marketing methods easily
4. Conclusion 

What is Email marketing?

The term “email marketing” refers to direct marketing in which a company sends emails to its contact list to inform them about new offerings, discounts, and service announcements. In most companies, it is a vital part of digital marketing services due to the significant return on investment it provides.

Although it appears like a time-consuming process, marketing automation takes care of the majority of the hard work for you. 

In the long term, a sales-driven email marketing plan that is well-designed not only helps establish a community around your business but also promotes sales.

Types of Emails

Email marketing might take the shape of promotional messages, instructional emails, or emails that perform a particular function in the buyer’s journey.

• Promotional emails

To increase your brand and business awareness, a digital marketing company may use email marketing for advertising limited-time sales, freshly released products, ebooks, and webinars that need registration. 

Depending on the length of the campaign, three to ten emails are sent out continuously for a few days or weeks.

Promotional emails contain CTAs. The call to action (CTA) is the next step you want the reader to do, such as going to a particular webpage or redeeming a discount code.

• Informational emails

As the name implies, a newsletter is meant to distribute information about your company. By sending out newsletters weekly, biweekly, or monthly, you can keep in frequent contact with your mailing lists.

An email is an excellent tool for sharing news about service updates, new product launches, and other noteworthy events with clients.

It is safe, can be done instantly, and may have the same formality as the introductory statements.

• Rearrangement emails

The re-engagement email is another crucial subset of marketing emails. Re-engagement emails are used to re-establish communication with inactive customers or subscribers.

Why is email marketing widely used?

Direct, one-on-one contact with your target market makes email marketing so effective and profitable. Let us look at a few stats to understand the importance of email marketing.

Nearly 80% of adults in the United States check their email at least once a day, with roughly a quarter of those accessing their email several times a day.

62% of customers prefer sending an email when interacting with local companies.

Isn’t it a massive no. of people who prefer emails? Now let us dive further into why it is used widely.

• It outperforms most marketing channels.

Email marketing, surprisingly, has the best return on investment as compared to any marketing channel. Not only that, but it also offers better conversion rates. 

It provides a success rate and efficiency 40% higher than other social media outlets. Several studies show that 66% of conversions may be attributed to emails.

Your email marketing strategy will provide the most outstanding results if you closely monitor key indicators like click-through rates, engagement levels, bounce rates, etc.

• Customization is easy with email marketing.

Marketers use data about consumers’ purchase histories, customer service requests, and other interactions to personalize their emails.

Data trackers and analytics may help you learn about customers’ preferences. As a bonus, it lets you know what goods or information consumers find most appealing.

When sending out mass emails, you may make them more relevant to the recipient’s interests by recommending more items from your catalog.

Along with that email, automation lets you see where your customers are in the buying process and tailor your content to them at each step.

• Email marketing is cost-effective.

Email marketing is a primary method that is cost-effective and simple compared to other marketing tactics.

The first benefit is that you will not have to dig so far into your savings to pay for advertising, production, or processing costs. 

If you want to succeed in email marketing, you must work with a digital marketing agency to make some eye-catching images to go along with your fantastic text.

Furthermore, email is an efficient approach to contacting prospective consumers in this digital era.

• It builds an emotional bond with your brand.

Promotional email campaigns are powerful for increasing consumer familiarity with your brand.

You could send out material educating your target audience on the brand’s approach, goods, and values and engage in a more fruitful dialogue with them.

Potential clients are more likely to get invested in and connected to your brand when they clearly understand what your company stands for.

For this reason, it’s important to develop long-term email marketing methods that keep customers anticipating your following email and therefore establish a continuous relationship with your brand.

• Email marketing blends with other marketing methods easily

One of the many advantages of using email is that it can be easily integrated with a wide variety of different social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. 

It benefits companies as they can also encourage users to follow them on social media by using buttons for their various platforms in promotional emails.

Furthermore, give them a taste of your company’s website by including a few samples in your emails. But for that also, you need a good website too. 

Therefore, you can look for a good web design and development company.

Many businesses now include “Pin it” buttons in emails so readers can quickly and easily save photographs to their Pinterest boards.

Conclusion

Email marketing is still an essential component of the marketing plan for every company. Furthermore, the significance of this tendency will only increase as we go closer and closer to the year 2023.

Email marketing methods are great for interacting with prospective consumers and gathering valuable data.

Therefore, this form of marketing will assist you in developing a unified buyer experience and increasing audience recognition of your brand. Still, if you require further assistance, you can contact us at Master Infotech. Along with marketing, we are an SEO company too. We can help you with our experts.