Search Engine Optimization means improving the visibility of the website on Google, Microsoft Bing and other Search engines. It helps to make the website standout from the crowd of websites and improves the traffic to the portal, when people search for the product you sell, services you provide, or the information on the topics to have deep understanding and experience.

Ultimately the role of the Search Engine Optimization is to attract more visitors, hook them to the site with quality content and make them the client or audience, who keep coming back.

Does Search Engine Optimization benefit the website of the organisation?

Yes, Search Engine Optimization does benefit the organisation in not only financial terms but also in various other ways too.

Let’s see 10 key benefits of Search Engine Optimization:

1. Increased organic discovery and high-quality website traffic is a result of Search Engine Optimization

Many websites run Google Ads to be ranked on the top, but the cost of running it costs much as it’s paid on per click. The conversion might be just 10% but paying on per click costs dearly, which the new startups or the medium organisations can’t afford. So they work on Search Engine Optimization strategy, which helps deliver your web pages to a relevant audience via pertinent search queries. Organic visibility drives high-quality traffic to your website without attempting to convince or persuade the visitor.