E-commerce Visual Trend: Utilising Data for E-Commerce Post-Production
Over 30% of the world’s population, a whopping 2.71 billion people will be shopping online in 2024 according to Oberlo. This trend and pace is set to increase by at least 3% every passing year. These statistics are a clear indication of the overwhelming importance of e-commerce.
Online Dasher reports that 75% of online shoppers rely on product photos to make their purchase decisions. There, high-quality product photos have an amazing 94% higher conversion rate than low-quality photos! These statistics are a clear indication of the overwhelming importance of high quality images in e-commerce.
If those facts by themselves aren’t enough to convince you on the importance of investing in photo editing for e-commerce, here is an e-commerce visual trend report to help!
E-commerce Visual Trend Report for 2024
E-commerce is rapidly evolving. However, despite all the trends, what is constant is the fact that visuals are the linchpin for consumer engagement and brand perception. Here are some emerging trends for pictures/photos and how you can leverage the same for your brand or business.
- Focus on Authenticity: Consumers are no longer swayed by marketing gimmicks. They see through it all and seek genuine connections. Visuals that show real-life imperfections and diverse experiences resonate with them more strongly. That has given rise to another trend of brands leveraging user-generated content (UGC). Therefore, you should incorporate successful aspects of UGC into your photo editing for e-commerce. This might involve emulating styles or compositions that resonate well with your audience. It is also a strong nudge to not over-edit images but retain their authenticity.
- Experiences get Immersive: Augmented reality (AR) and virtual reality (VR) have provided superpowers to e-commerce platforms! They now allow consumers to virtually try on products or visualise them in real-world settings before making the actual purchase. Customers appreciate these features to view products 360-degree. Therefore, you should try to be an early adopter of these immersive technologies and get the first mover advantage. However, the rate of evolution makes it impractical to do these via inhouse product image editing. It would be pragmatic to invest in a professional e-commerce post-production company.
- Sustainability & Ethics for Imagery: Consumers respond positively to eco-conscious imagery, fostering a sense of responsibility and shared values. Diverse and inclusive visuals challenge traditional norms, reflecting society’s embrace of authenticity and representation. What this tells you is that you must implement changes in post-production to address common concerns or highlight appreciated features. Prioritise e-commerce post-production efforts on products with higher conversion rates.
- Interactive Storytelling: Customers do not want to see images; they want to see stories! Videos and images synergise with the text to tell stories which resonate with consumers on a deeper level. This content seamlessly transforms into commerce and helps consumers make instant purchasing decisions. You will thus have to tailor e-commerce post-production edits based on the story you are telling. The way you say it might differ for different customer segments. For example, the colours, backgrounds, or styles will need to align with specific audience tastes.
- Hyper Personalization: Artificial intelligence and machine learning have taken personalisation to stratospheric heights. Thus, data is converted into information at unimaginable speeds. Data segmentation guides visual strategies. Specific visuals cater to distinct consumer segments, optimising engagement and conversion rates. As a brand, you will need to integrate insights from these algorithms to automate aspects of e-commerce post-production. For instance, you could automate background removal or colour correction based on algorithms trained on successful visual patterns.
Statistics Give a Clear Direction
What the e-commerce visual trend report points at is the critical importance for brands and businesses to partner with reputed e-commerce post-production companies like Mubytech. Here are some more data and statistics that will make it amply clear.
- The biggest challenge that companies face when it comes to product image editing is producing consistently high-quality images. An equally big challenge is scaling the content production. Nearly half of those surveyed by Pixelz stated these two as their biggest challenges. Nearly 16% complained of burgeoning costs whereas another 16% complained about difficulties in administering e-commerce post production and inefficient workflows.
- 46% of the respondents in the Pixelz surveystated that they do product image editing on a daily basis. Another 23% do so on a weekly basis whereas nearly 16% do so on a monthly basis. This means that almost 84% of those surveyed very regularly do product image editing.
- Interestingly, the most common type of photo editing for e-commerce is the product on white background and this forms nearly 40% of the requirements! The next three major types include shots capturing details, lifestyle photos and editorial photos. In all these types of product images, it is critical to capture all the details and highlight them to accentuate the product.
- When it comes to quantities, research shows that nearly 31% of the businesses edit and process between 50,000 to 250,000 images per year. That is a fairly large number and it translates into almost 135 images per day for e-commerce post-production.
- The level of engagement with AR/VR products is double the normal but only 1% of retailers have incorporated AR in their operations.
Being A Change Driver
It is critical that businesses collaborate in their sustainable efforts as the impact gets magnified, leading to more effective and lasting change. As a brand and business, it might be difficult for you to bring in these changes in your photo studio in-house. An eco-friendly and economical solution would be to outsource your photo editing projects to studios like Mubytech that are sustainability champions. Don’t hesitate to reach out to us and learn more about how your business can benefit the maximum while ensuring the environment also breathes easy!
FAQs:
- 1. Why should photo studios care about sustainability, and how does it benefit them?
It is a misnomer to think that eco-friendly practices are necessary only for a healthier planet. They also help for a healthy business. When Studio commits to sustainability, it attracts eco conscious clients which straightaway results in greater business. Over the long-term, the operational costs get lowered a lot resulting in high profitability. Again, in the long term, sustainability enhances brand image which also translates into greater profits.
- 2. How do I identify sustainable photo studios?
Nowadays, it is very easy to identify a sustainable photo studio or creative business thanks to certifications like ISO 14,001. You can also check if the photo editing service studio participates in carbon offset programs, using environmentally friendly materials, making ecologically conscious choices and engaging in propagating sustainability in the community. Studios committed to these factors prioritise environmental responsibility, contributing to a more sustainable and eco-conscious industry.
- 3. Can sustainability be achieved without compromising the quality of photo editing
Absolutely yes! Why not? Sustainability and high-quality photo editing services are not mutually exclusive. In fact, advanced digital technology has made it possible for photo editing service studios to increase their eco-conscious choices. In the long term, sustainability is what becomes a driver for high-quality photo, edit, edit degree services. That time is already upon us when lack of sustainability will be perceived as a low quality service, irrespective of the final product
- 4. What are simple steps for a photo studio to become more eco-friendly?
Making a photo editing service studio more environmentally friendly can actually be made simple by making every step in the process green. Start off with a sustainable studio design, use renewable energy, eliminate or reduce waste, choose recyclable, props and packaging and try to source everything locally. You can contribute more by educating clients about eco-friendly choices and fostering cultural sustainability in the community as well.
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