When someone talks about a good deed, a donation or a commitment they made, it can come off as a kind of Moral preening. The name for this is "virtue signalling."
Why would onlookers put a negative interpretation to a positive gesture? This has implications for how we convey information in a bio or a blog post.
* The gesture may seem insincere or motivated by a desire for approval.
* Discussing the moral move can seem gratuitous - as unnecessary self-congratulation.
* People may disagree with the moral values involved and not want to make a direct comment.
Keep those dynamics in mind when you post, tweet or blog about your own beneficence.