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Always cite your statistics

Tags: slipup
Always Cite Your Statistics

Last month, I was surprised to run across this on a sales page: “With 8 of 10 Canadians doing the majority of their shopping online these days...”  Statistics Slipup #1: No source was listed.Since I knew the person behind that page, I emailed her asking for the source of that data. She sent a link.Statistics slipup #2: She'd misconstrued what she read.  The study cited in that link reported that



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