As 2022 comes to a close, we reflect on one of the most popular apps on nearly every American's phone: Tiktok. This app took social media by storm in 2021, when it achieved 656 million downloads, and remains the only app other than Facebook to exceed 3 billion downloads.

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Several reasons for TikTok's success include how easy it is for creators to record and edit content in the app, short videos in the feed, and personalized “for you” pages.

The app's fast and engaging videos accept a wide range of content, from baking videos and pranks to Financial advice. Also, TikTok's algorithm is unlike other social media apps in that it pushes videos based on content rather than the creator's follower count, allowing anyone to have a successful platform and voice on the app.

While anyone can share financial advice on the app, here's a look at 10 of the biggest financial creators on TikTok and an idea of ​​the type of financial content they offer on the platform.

erika kullberg

• solve: @erikakullberg
• Followers: 9M

Erika Kullberg's popular TikTok motto is “I read the fine print so you don't have to.” True to her words, Kullberg brings her experience as a lawyer to the app and educates viewers on how to save money and get refunds or replacements. Some of her most popular videos include how to get a free pair of Nike Pro's and how to get a flight refund.

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mark tilbury

• solve: @marktilbury
• Followers: 7.2 million

Mark Tilbury, a self-made millionaire, uses his TikTok account to help people learn about finance and invest to achieve their personal financial goals. Using a simple and entertaining video style, Tilbury appeals to young audiences and explains how to be financially successful.

humphrey yang

• solve: @humphreytalks
• Followers: 3.3 million

Humphrey Yang's videos dissect financial information, from how much the World Cup costs to how to start investing. Yang's videos expertly break down complicated financial information in a way that's easy to understand. His personal finance advice and everyday saving hacks are incredibly helpful, and his kind video making this account a “must see.”

Tatiana Londono

• solve: @tatlondono
• Followers: 2.8 million

If you're interested in real estate, Tatiana Londono is one TikTok creator you can't miss. She shares tips on everything from getting a real estate license to dealing with difficult clients. Londono's authenticity shines through in every video, and she's not afraid to answer the questions about real estate and personal finance that experts often avoid.

tori dunlap

• solve: @herfirst100k
• Followers: 2.3 million

Are you looking to save money, pay off debt or invest? Tori Dunlap has you covered. Dunlap's TikTok aims to help women build wealth and close the gender income gap between men and women. As a business owner, she offers advice for entrepreneurs and simple ways to grow financially.

Seth Godwin

• solve: @seth.godwin
• Followers: 1.6 million

Seth Godwin's success on TikTok can mostly be attributed to the money-saving personal finance tips he offers his viewers. In a recent video, Godwin shared with his Followers how they can get a free donut from Krispy Kreme. Also known as “The Godfather” on TikTok, he can often be seen educating his audience on credit cards, investing, and buying cars.

Madeline Pendleton

• solve: @madeline_pendleton
• Followers: 1.4 million

Madeline Pendleton, a successful small business owner, uses her TokTok account to share everything from her business operations to her personal financial journey. While her account doesn't focus solely on financial advice, her journey from sometimes homeless to becoming a successful business and homeowner is inspiring. On her TikTok, Pendleton dissects topics like home buying and student debt one step at a time.

crypto mason

• solve: @cryptomasun
• Followers: 1.2 million

It comes as no surprise that Crypto Mason is known for its crypto content. Popular on financial TikTok for his daily cryptocurrency updates, he shares tips and tricks on how to make money with cryptocurrency. One of his recent videos informs viewers about five crypto mistakes to avoid.

taylor price

• solve: @pricelessstay
• Followers: 1.1 million

A popular Gen Z financial advisor on TikTok is Taylor Price. Price's quick and informative TikToks break down financial topics like getting a good credit score, side hustles, how to avoid getting scammed, and more. Although he is one of the youngest financial creators on TikTok, Price's success on the app speaks for itself, and his expert financial advice is easy to digest for all ages.

call jump

• solve: @calltoleap
• Followers: 919.6K

CallToLeap's TikTok account is managed by Steve Chen, a high school math teacher turned personal finance educator. Chen's fast growing account is primarily focused on investment education and is perfect for anyone new to investing as well as seasoned investors.

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