As the Calendar turns to September, a wave of excitement begins to sweep across the Retail Landscape. The Holiday Season, encompassing Black Friday, Cyber Monday (BFCM), Christmas, New Year, and various other festive occasions, is just around the corner. For E-commerce and D2C Brands, these months are a golden opportunity to present their products in ways that entice Shoppers to make impulsive yet value-centric purchases. The key to unlocking this potential lies in Livestream Shopping.

Why Live Shopping for the BFCM and Holiday Season?

What’s compelling about Live Shopping is the ability to create a sense of urgency. Brands can host Live Shopping Shows with special offers, discounts, limited-time deals, and exciting giveaways leading up to festive events. This not only captures the attention of potential buyers but also triggers the fear of missing out (FOMO). Shoppers are more inclined to make a purchase when they believe they’re getting a unique and time-sensitive opportunity.

The Live Shopping Calendar for Success

To help brands make the most of the BFCM and Holiday Season, we’ve created a Live Shopping Calendar that spans from October to December. This Live Shopping Calendar includes all the major Holidays and significant Dates that can serve as strategic anchors for Live Shopping Shows.

Pro-tip: Creating a Live Shopping Calender is extremely important. Here’s Why.

By tailoring Live Shopping Shows to these Occasions and Dates, brands can create engaging, holiday-themed experiences that resonate with their Buyers, ensure maximum Visibility and Engagement, and drive Sales during the busiest shopping season of the year.

The purpose of these shows can be to 

• Educate Buyers
• Demonstrate your Products
• Launch New Products
• Share ideas for Holiday Shopping
• Create a community around your Brand
• Giveaways & Deals

And more!

Still, primarily, it can be to Promote Products and provide Offers during the BFCM and Holiday Season.

In addition to these mentioned dates, brands are free to host Live Shopping Shows from October to December. By doing so, buyers are kept engaged and momentum is built up. Here’s why Brands should consistently host Live Shopping Shows.

Here’s a glimpse of what the Live Shopping Calendar can look like for brands across product types from Skincare to Fashion to Consumer Electronics to Food & Beverages, and more!

October

There is one highlight event in the month:
October 31st: Halloween

Show 1: Product Launches:
Example 1: Display the latest Fall Clothing Collection during a shopping show.
Example 2: Host a live shopping show launching Anti-aging Skincare Products. Share tips to combat the signs of aging effectively.

Show 2: Product Unboxing:
Example 1: Unbox and demonstrate your new Electronics Products live. Showcase their designs, features, and functionality.
Example 2: Unbox a fitness gear and provide comparisons with previous models.

Show 3: Exclusive Deals:
Example 1: Host a shopping show offering Limited-time Discounts on gadgets.
Example 2: Showcase gourmet food hampers and gift sets.

Show 4: Buyer Education:
Example 1: Invite Dermatologists or beauty experts to share Skincare Tips for the holiday season.
Example 2: Educate buyers on essential fitness gear and provide tips for staying active during the winter months.

Show 5: Product Demonstrations:
Example 1: Showcase makeup tutorials apt for winter parties and get-togethers.
Example 2: Showcase recipes or mixology techniques using your food or beverage products.

Show 6: Halloween Special : 

Example 1: Host a shopping show featuring a range of Halloween-themed nail art designs, from cute to spooky.

Example 2: Whether it’s pumpkin spice treats, creative cocktails, or spooky snacks, demonstrate how to prepare them live.

Bonus: Apart from the use cases mentioned in the Article, brands can also experiment with other content types. Here are some ideas.

November

The notable events in the month are:

November 12: Diwali 

November 23: Thanksgiving 

  November 24: Black Friday

November 27: Cyber Monday

Show 1: Promotions & Limited Period Deals:
Example 1: Host a shopping show offering a 30% discount on products valid only during the show.
Example 2: Offer Buy1Get1 on selected products.

Show 2: Diwali Special :

Example 1: Host a Diwali-themed live shopping show focusing on selling traditional clothing, jewelry, home decor, and sweets.

Example 2: Showcase Makeup Tutorials for the perfect Diwali look.

Example 3: Include cultural insights and DIY decor ideas for Diwali celebrations.

Show 3: Thanksgiving Special :

Example 1: Live cooking demonstrations featuring Thanksgiving recipes using the brand’s products.

Example 2: Exclusive Thanksgiving discounts on makeup products.
Example 3: Model different Thanksgiving outfits, ranging from casual dinner wear to more formal attire.
Example 4: Demonstrate how to set up a Thanksgiving centerpiece, table settings, or other home decor.

Show 4: Black Friday Special :

Example 1: Host a show providing discounts on gourmet food products while giving buyers a behind-the-scenes glimpse of the Kitchen.

Example 2: Live taste tests and cooking demonstrations using discounted ingredients.
Example 3: Towards the end of the live show, introduce unexpected, deeply discounted deals to retain viewership and incentivize purchases.

Show 5: Cyber Monday Promotion:
Example 1: Extend the Black Friday excitement into Cyber Monday with an exclusive live show featuring Cyber Monday deals on clothing, accessories, and footwear. Hosting a giveaway can be an add-on.
Example 2: Give buyers a preview of upcoming holiday promotions or products, with the option to pre-order at a special price.
Example 3: Host games or quizzes where viewers can win additional discounts or freebies.

Show 6: Cyber Monday Special :
Example 1: Host a show showcasing electronic gadgets and accessories.
Example 2: Offer bonus digital gift cards with purchases over a certain amount.
Example 3: If you’re offering free shipping or hassle-free returns for Cyber Monday, emphasize this perk throughout your live show.

Show 7: Complementary Content: 

Example 1: Provide tips on incorporating a vegan diet while hosting a live Pilates session.
Example 2: Host a live session showcasing morning yoga routine while selling post-workout meals.

Protip: Effectively Marketing these Shopping Shows can play a big role in making your BFCM a success. Here are some ways to do so.

December

The notable events in the month are:
   December 7 – December 15: Hanukkah Special

December 25: Christmas 

December 31: Pre-New Year Celebrations 

Show 1: Product Unboxing:
Example 1: Unbox a monthly subscription beauty box, providing buyers with a sneak peek of the surprises inside.

Example 2: Unbox eco-friendly skincare options, emphasizing their benefits for the skin and the planet.

Show 2: Product Demonstrations:
Example 1: Live master classes showcasing skincare routines for holiday party looks.
Example 2: Show lipstick swatches in real-time while comparing colours.

Show 3: Hanukkah Special :
Example 1: Feature live shopping shows highlighting traditional Hanukkah gifts, menorahs, and decor.

Example 2: Share Hanukkah recipes, stories, and cultural insights.

Show 4: Buyer Education:
Example 1: Host a show to talk about your brand’s mission, values, and unique selling points, and showcase the brand’s commitment to quality.
Example 2: Invite a nutritionist to your show to talk about wellness products and supplements.

Show 5: Christmas Special :

Example 1: Host a show featuring a range of Christmas-themed nail art designs and accessories.

Example 2: Showcase DIY gift wrapping and decoration tips.
Example 3: Highlight skincare products that contain festive ingredients like cranberry, peppermint, or cinnamon.

Example 4: Give buyers a behind-the-scenes look at how your brand prepares for the holiday season. 

Show 6: New Year’s Eve :

Example 1: Live demonstrations of New Year’s Eve recipes and cocktail/mocktail pairings.

Example 2: Offer discounts on health and wellness items for buyers to kickstart the New Year.

Example 3: Showcase apparel and footwear collection for the New Year’s Eve look and provide styling tips.

Get Ready for BFCM and Holiday Season 2023

For BFCM and Holiday Season 2023, Brands have an exceptional opportunity to elevate their Revenue and engage shoppers by embracing Live Shopping and Live Shopping Calendar. By aligning with key dates and hosting festive-specific shows, brands can tap into holiday spirit, create unforgettable shopping experiences, and hence increase loyalty of customers.

It’s a dynamic strategy that ensures brands don’t just participate but thrive during this bustling season. So, seize the moment, captivate your audience, and make BFCM 2023 a resounding success through Live Shopping Calender.

Request a Demo today and embark on a journey of unparalleled growth and success for your brand with Channelize.io Live Shopping Platform. Together, let’s create engaging Live Shopping experiences that generate amazing Sales and keep buyers coming back for more. The future of your brand’s success awaits – seize it now!

The post The Live Shopping Calendar for BFCM and Holiday Season 2023 appeared first on Channelize.io Live Shopping Blog.