Back in May 2018, there was a big change in Europe for how our information is protected online. The GDPR regulations came in, with the aim of keeping your personal info safe when using the i… Read More

This year, March follows the warmest February on record, which follows the previous 9 months of the warmest on record. Yet still we live in a world where the fossil fuel industry can argue t… Read More

I often get asked “What approach is right to take for my business?” The reality is that there isn't a one-size-fits-all and every business is different, however, some strategies… Read More

With advancing age comes the promise of wisdom, I doubt very much that my devotion to creating my own belly-laughs at the expense of my teenager’s “cool points” counts as p… Read More

I am convinced that Vu Online still being here in 2024 is due largely to our approach to early adoption, a necessity in tech. And with the rate of change AI is bringing to every industry, we… Read More

When we wrote this article, there were over 350 million domain names on the internet with thousands more being added every day. But what is a domain name and how do they work? We've minimise… Read More

Like most small business owners I know, the Christmas limbo between the big day and new year is often filled with this years reflections and next years exciting ideas, but is it the right wa… Read More

Introducing the concept of Thrutopia and how Thrutopian principles might help us to reshape marketing in support of a thriving future. The post Thrutopia and Marketing: Stories From the Edge… Read More

Crafting a successful website goes beyond aesthetics; it's about creating an intuitive and user-centered digital experience. If you haven’t already, it is worth getting up to speed wit… Read More

Crafting a successful website goes beyond aesthetics; it's about creating an intuitive and user-centered digital experience. If you haven’t already, it is worth getting up to speed wit… Read More

When it comes to re-building a website theres a lot of content to sort through, understanding what you want to communicate and the structure it should take is called Information Architecture… Read More

Vu has been certified for several years now and having a Cyber Essentials certificate is important for several reasons. From increased security (obviously) to better perception - we give you… Read More

According to hubspot Wordpress powers 45% of the web, its usability and versatility has seen it continue to rise. But what are Government organisations using it for? And why is G-Cloud 13 re… Read More

Understanding how review your website and do a website audit will put you in a good benchmarking position, helping you work out what is important (or even, who to hire) for your web design p… Read More

The web is becoming more and more cluttered as we all use digital platforms to cut through the noise and elevate our voice. Does the answer lie in doing less and saying "No" more often? The… Read More

The UK's ecommerce market has reached £143 billion, so it's no wonder that businesses of all sizes are looking for a slice of the pie. But how much does an ecommerce website cost? We l… Read More

The B Corp process is proving to be a fascinating one, my initial thoughts as we started along the journey is that it would reaffirm some of the environmental choices we have been making (at… Read More

How much does SEO cost for small business owners in the UK? There's no simple answer because of the many factors that affect prices. Then there are the different pricing models used by those… Read More

WordPress websites dominate the web. According to Popupsmart, over 40% of websites are now powered by WordPress. So how much does a WordPress site cost? We break the costs down in simple ter… Read More

Google is a leading player in the online advertising space, but how much does Google Adwords cost? UK businesses often ask this question, so we've put together this article to explain how pa… Read More

In March 2023, ChatGPT surpassed a billion users. As a copywriter, people started telling me the robots were coming for my job. I laughed at first. Then I got worried. But after experiencing… Read More

A question we come across frequently is, 'How much does digital marketing cost?' Our research uncovered a UK average of just over £1,000 per month, but that figure encompasses a variet… Read More

Did you know that removing a button on your website and replacing it with the right type of online form can increase conversions by over 70 percent? Conversion rate optimisation (CRO) often… Read More

How much does a website cost in the UK today? A website could cost you anywhere from £150 to £150k (or more), but that's not a particularly useful answer. Before you start sourci… Read More

AI has suddenly swept in with chat GPT seemingly able to perform any task, we have had our eye on a few other tools, today we are going to look at image generators and AI generated imagery… Read More

In 2021, according to Internet Live Stats, there were 1.88 billion websites online. Understanding how to get found online is crucial if your website is going to benefit your business. The go… Read More

According to CreativeMinds, 300,000 new items of malware (viruses, trojan horses, etc.) are unleashed every day. As the world's most popular website platform, WordPress websites are clearly… Read More

Small businesses face many shared challenges at the moment, particularly when it comes to operating sustainably. We wanted to share some thoughts on our 'sustainability' journey to this poin… Read More

Are you tired of being bamboozled with tech-speak? Like every industry, tech has its in-house lingo, but as a digital marketing agency, we're all about the people. Our mission is to keep thi… Read More

Are you using special days in your marketing? Also known as relevant dates, special days cover a range of international, national and sector-specific awareness days and public holidays. This… Read More

Tired of wasting marketing budget on aimless activities? Learn how to plan a marketing campaign with this simple seven step guide from Vu Online. The post How to plan a marketing campaign: s… Read More

Testimonial videos are powerful marketing tools because they create engaging social proof. According to research from Wyzowl, two out of three people would be more likely to purchase from a… Read More

We've found that some of our customers, especially those with fun social brands like kids' toy sites, benefit from connecting their WooCommerce website to their Facebook platform. This artic… Read More

Sounds technical, don't worry this is an article written by a small business for small businesses that implies no experience or tendency towards an analytical mindset. We're going to take a… Read More

We want to know why design can be so divisive and identify how navigating through that part of the process can be tricky for clients and agencies, perhaps amid the opinion, there's a mutual… Read More

Over the years we have found a positive relationship between the conversion rate of visitors when they land on a specifically constructed landing page, which in turn has a direct result on t… Read More

We've been wondering whether changing our pricing structure could help encourage sustainable business. Thanks to a bit of inspiration from Rob Hopkins, we're going to find out. The post What… Read More

The Content Marketing Institute's latest annual B2B content marketing report has revealed that 60% of the most successful businesses have a documented content strategy. If you're interested… Read More

Conversion rate optimisation (CRO) can (and does) increase enquiries and sales, with some businesses reporting uplift of a third or more. But before you can optimise conversions you have to… Read More

Does your website load within 2.5 seconds? If it doesn't, you are likely to be losing valuable visitors - and uncompressed images could be to blame. This article explains what image compress… Read More

Is your business concerned about the environment? Does it adhere to a certain standard of social responsibility? If so, sustainable marketing may be right up your alley, and you might want t… Read More

The fact that 77% of consumers either 'always' or 'regularly' read reviews before visiting a business is just one of the many benefits of Google reviews. This article looks at another import… Read More

What makes your product different? Differentiation is a potent weapon in the arsenal of a small business because they can rarely compete with big players on price. We look at how you can sta… Read More

Did you know that 38% of people will leave a website if they don't like its layout? Layout goes beyond visual design. Knowing how to plan a website structure that works will help you to impr… Read More

Do you want to make a strong emotional connection with your target audience? Your brand's colour palette is important. Understanding the psychology of colours in branding will help inform yo… Read More

Do you routinely ask customers for testimonials? Do you know the questions to ask clients to get a good testimonial? Social proof is critical in marketing, especially in the consideration ph… Read More

With over two thirds of all search clicks favouring the top five listed results, business owners need as much help with search engine optimisation (SEO) as possible. The good news is, Google… Read More

With out-of-date files to blame for 86% of hacked WordPress websites, it is vital that you know how to update WordPress website core files, themes and plug-ins effectively. If you're unfamil… Read More

Are you interested in learning how to write a marketing plan for the next 12 months? 77% of companies have a content marketing strategy, so If you're dissatisfied with the number of leads an… Read More

Ethical marketing is crucial for conscientious businesses looking to reach that market but what is ethical marketing? How does it relate to branding? And how can your marketing agency help y… Read More

Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes? You will also still have the responsibility of keepin… Read More

Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes? You will also still have the responsibility of keepin… Read More

Is your website warning you to update to the latest version of WordPress? If your site is working well, you might be tempted to leave things alone (if it ain't broke, why update WordPress?)… Read More

When looking at how to structure a blog post in WordPress, we must consider both the audience and search engines. With over ten million blog posts published daily and the average attention s… Read More