With the increase in digitalization, when everything is going online, you need to have an online presence to boost your sales. And when talking about the online presence of a business, SEO is the first thing that pops in mind. To make your website appear on the first page of search engine result pages, you need to have a complete SEO strategy. Just focusing on one aspect cannot make you achieve this goal. So, you need to follow both on-page and off-page SEO to rank your website. If you are new to this field, Webapps Software solution, an SEO company in Kolkata, is here to help you out with all your digital marketing needs.

What is off-page SEO?

Off-page SEO is a technique that helps your website rank higher on the search engine results page. This process is entirely organic. It does not involve any paid advertisement, but on-page and off-page SEO has to go side by side. Off-page SEO is the process of providing page visibility indirectly, and it does not involve optimizing the website or content on the website. Off-page SEO uses tactics outside your website to increase its authority. On-page SEO helps you get visibility in search engines, but off-page SEO helps Google determine your ranking SERPs.

Off-page SEO techniques

To rank your website, you need to follow a strategy that includes the top SEO techniques. Some of the off-page SEO techniques are below.

• Social bookmarking sites:

Social bookmarking sites could be a great platform to promote your website. They can help you generate high traffic to your webpage or blogs. It is a process of tagging a website page with a browser-based tool, and this process provides backlinks to your website or blogs.

• Directory submission: 

Directory submission is the process of submitting your website's URL to various web directories. This process helps in creating backlinks which ultimately results in business growth. The sum of the examples of free web directories is industrydirectory.com, directory.entireweb.com, sitepromotiondirectory.com, and many more. 

• Article submission:

Writing quality content for your website is the key to ranking your website but submitting articles in a high PR article submission directory will help you generate high-quality backlinks. Content with keyword stuffing and low-quality content might get rejected on such websites. Examples of such websites are Hub Pages, bright hub, mag portal, blogger.com.

• Creating shareable content:

Creating engaging and worth sharing content is considered the best technique for the office. If your content gets shared, it makes more backlinks, and Google finds it helpful and ranks it.

• Image submission: 

You can share your banner images or create images that show the products and services you provide. You can submit tools images with the correct URL and title tag on Pinterest, Instagram, Flickr, MediaFire, Imgur. Ensure that your photos have proper title descriptions and tags to create backlinks.

• Video submission: 

You can also create videos to show the products and services you provide and submit them on various websites. Videos are pretty engaging and can generate high traffic to your website. Sites like YouTube, Dailymotion, Metacafe support video submissions for link building.

• Document sharing: 

Submitting attractive and creative documents related to your business can also result in high traffic to your websites. The papers have to be unique and either PDF or PPT formats. SlideShare, box.com Calameo, and Scribd the websites that support document submissions.

These are a few Off-page SEO techniques. Off-page SEO is an essential part of SEO. Many methods could be used to generate backlinks—off-page needs constant care. You need to check if all the backlinks created still exist or are broken. Various tools like Ubersuggest, Semrush, and Ahrefs help you track your website and everything related to it. 

These are a few Off-page SEO techniques. Off-page SEO is an essential part of SEO. There are many techniques that could be used to generate backlinks. Off-page needs constant care. You need to check if all the backlinks created still exist or are broken. There are various tools like Ubersuggest, Semrush, Ahrefs which help you track your website and everything related to it. 

SEO services in Kolkata

SEO is a large concept requiring the right strategy and constant efforts. But with the SEO expert in Kolkata, you can overcome the obstacle easily. Contact Webapps Software Solution and book your appointment.