While it’s been well-established that users don’t click on the “blog” page for most sites, having those posts can still be incredibly valuable. The purpose of most blogs (not this one) are to drive people to the website via Google search, and then lead them to the pages that matter (registration, purchase, etc).

For those kinds of goals, blogs are still fantastic.

In a Study from Brightedge Research, where they looked at 10,000 keywords across 10 industries, they found that the most common type of page found in the top 10 results on Google were blog posts. Here’s the breakdown:

Helpful content is always going to perform well on Google, and blogging is one of the best ways to generate content that your audience will find to be helpful.

I have my concerns about the future of blogging for SEO, largely depending on where AI takes us, but for now it’s still a great thing to do if you want your business to show up well on Google. Business blogs give you a great place to showcase your expertise and drive more users to your site. It’s a win-win.

Check out the full study from Brightedge here, and this post from Search Engine Land digs into it quite a bit more.