A look at Instagram 2022!

Instagram is accelerating full-throttle into 2022!

Millennials and Gen Z’ers like Instagram because it’s easy to share pictures but isn’t really a serious revenue generator for publicly-traded Facebook.

As a result of the introduction of new functions in the last few years, like ‘Shop’ and ‘Stories’, Instagram began generating income that exceeded that of Facebook.

There were more than two billion monthly active users on Instagram in 2021. There are 2,91 million monthly active users on Facebook. The growth of Facebook’s revenue is forecast to be 18% in 2022. However, Instagram is predicted to grow by 30% during the same period, reaching over $17 billion in revenue.

How else does Instagram contribute to making it a significant player in the social media industry?

Instagram and the Metaverse: A New Focus

Instagram is positioning itself as a key player in the overall metaverse strategy, thanks to Facebook’s change of name to Meta and embrace of a metaverse future. This is along with Oculus VR, WhatsApp, and Onavo.
By 2022, Instagram will be transitioning from a photo-sharing app to a video-sharing app, which will be integrated into the metaverse.
By starting with ‘Stories’ and moving on to ‘Reels’, we see Instagram moving away from photo sharing to being a video platform, which for Mark Zuckerberg, “has been contributing to engagement growth.” By 2022, Instagram plans to focus on entertainment, creators and shopping directly competing with TikTok and YouTube, two of its most significant competitors.
It is expected that as the platform evolves from a ‘square photo sharing app’ to a more mobile-first, immersive, full-screen video experience that will suit Facebook/Meta’s overall business plan.

‘Reels’ is Instagram 2022’s TikTok

Although the app launched over a year ago, it has really gained popularity in the last three to six months. Our discussion has focused on the role that Reels plays in Facebook’s Metaverse and its Instagram social media Marketing plan. But what is Reels exactly?
The 15-second videos on Reels were originally created as a competitor for TikTok. The Reels app has some great editing features, similar to Instagram’s, and some creative tools that make it easy to create and impactful.
A new feature coming to Instagram 2022 is ‘Reel Replies,’ where users can interact with comments on their feed with a 15-second video clip – a convenient way for businesses to respond to concerns or questions about products.
Creators of quality content on Instagram can share those images privately with their subscribers or publicly with their followers. Instagram strives to make it as easy as possible for them to do this.
In addition, Reels’ nibbleable content can be used for influencer marketing campaigns where products or services can be turned into visually appealing content. I would recommend them to anyone who hasn’t seen them before – one after another after another.

Buying and selling Cryptocurrency is being explored by Instagram 2022

Even though Instagram may not rival Ethereum anytime soon, the company is heavily exploring the possibility of becoming a market for non-fungible tokens (NFTs) – digital assets stored on a blockchain that works well with the Meta business plan and the Horizons World metaverse platform.
Instagram’s presence in the NFT space will expand as Meta builds its plan to dominate the virtual metaverse in 2022, given the explosion of metaverse opportunities.

A growing emphasis on creators and influencers

Using the #sponcon hashtag, Instagram has made a concerted effort to engage with its favorite creators and influencers.
There is also the possibility to create a new Instagram Creator Account that provides specialized analytics, direct messaging tools, and flexible labels for more flexibility when creating content.
Consumers today expect hyper-personalized content and experiences that speak directly to their needs. You can use Instagram Creator Accounts to craft a more personalized experience one-to-one with your customers while promoting your products or services.
Content marketing that makes use of video communications, such as Reels and Stories, will be critical when developing a marketing strategy in 2022.

Cross-promote your content by embedding your profile

Early in 2022, Instagram announced that its public profile would now be embeddable on websites like Twitter. You’ll be able to link directly to your Instagram feed from your profile, which includes your last six posts. It would be easier to share photos, reels, carousels, and videos on outside websites.
This feature is aimed at growing Instagram’s creator community. Nevertheless, it remains to be seen whether websites will direct their users to other users’ Instagram feeds?

Digital Marketing in 2022: Leverage New Instagram Features

The team at Lounge Lizard Worldwide understands the nuances of social media marketing (SMM) and can assist you and/or your business with this year’s marketing strategies.
SMM trends in 2022 are influenced by our digital team’s design strategies, including:
Influencers/Favorite Creators – Visual content, as well as video content, on Instagram, calls for an organized strategy that identifies influencers and creators who are relevant to your clients as well as a marketing team adept at cross-promotion.
Content Marketing — All types of content, from video scripts to production, captions to hashtags, and product placement are integral to a successful social media campaign.
Shop — Make use of Instagram’s Shop through Reels and develop a collaborative relationship for traditional Instagram photos.