If you run a restaurant business in Kolkata, a few questions always come to mind, right?

• How can I promote my restaurant online?
• What is the best marketing strategy for my restaurants?
• Do restaurants need digital marketing?
• How do I promote my restaurant on Facebook and social media?

Read on, and we will answer all those questions in this blog. Implement these latest digital marketing strategy for restaurants and crush your competition in 2022

Let look at the current state of the restaurant industry in Kolkata.

The restaurant industry in Kolkata has become extremely competitive, and it cannot be easy to stand out. This is because there are now more restaurants than ever before, and people have more choices regarding where they want to eat. To stand out from the competition, a restaurant in Kolkata needs a strong digital marketing strategy.

The first step for any business is simply taking the time to research. This means knowing what your competitors are doing so you know what not to do. Because if you want more footfall, you have to be unique.

Many tools are available for this that will allow you to keep track of your competitors’ progress even without being present at their restaurants, like checking their Social Media handle, using tools like google alert to know whenever they post something on any social media. Checking out their customer reviews on a platform like zomato,swiggy to understand their customer pain points and what you can do to improve them.

But if you want an inside look into how they’re running their business, then all you need is some sleuthing skills and a little bit of patience! It would help if you also took some time upfront.

Why is digital marketing important in restaurants in Kolkata?

Most battles are fought online in modern times, so you will need a robust online marketing strategy to beat them. Restaurants should focus on their digital marketing strategy to get more visitors in 2022 because it is an effective way to reach potential customers.

Digital marketing is a powerful way to maintain the identity and credibility of your restaurant, while also attracting new customers. Digital Marketing helps you keep up with trends in foodservice technology as well as giving potential patrons an idea about what they’ll experience when visiting your restaurant.

With so many people using the internet and social media, digital marketing is the best way to connect with them and convince them to visit your restaurant. Additionally, digital marketing is a very affordable way to advertise compared to traditional billboard and television advertisements, and it can be customized to target specific demographics. So if you’re looking to attract more visitors to your restaurant, you should focus on your internet marketing strategy!

16 Digital Marketing Tips restaurant owner in Kolkata can implement to up their online game and crush competition.

1) Do keyword research to find out the best keywords relevant to your business.

Keywords are the term that people use to search for something on google, bing, or any search engine. You can use free tools like google keyword planner or paid tools like ubersuggest, semrush to find the right keyword for your business.

You can then use these keywords to optimize your social media profiles, GMB account, website, and pretty much every online property you will make in the future. For example, if your restaurant specializes in serving Italian food, you must add Italian to your keywords list. Stay tuned for our in-depth article on how to do keyword research for the restaurant business in Kolkata.

2) Make an attractive Google Business Profile with all relevant info about your restaurant.

Making your Google Business Profile is the first thing you need to do when starting your online marketing campaign to promote your local restaurant. GBP profile will help your customer find your business on google maps when they search for your restaurant keyword.

Once you have your Google My Business account created, make sure to populate all relevant information. This includes your business’ name, address, phone number, website, and hours of operation.

Optimize Your Restaurant’s Google Business Profile Listing following these tips.

• Upload attractive photos of your restaurant’s signature dishes, making people hungry every time they see those photos.
• You may also want to include photos of your business location, interior, and exterior.
• Post some photos of your restaurant’s mode of operation. e.g., Pic of your restaurant’s kitchen (This will help build trust among your customers.)

You should also fill out all relevant fields in your company’s Local Business profile on Bing, including its name, address, phone number(s), website, and hours of operation.

If your business has a logo, you should include it as well. Make sure your logo is the same on every social media handle you make. This will help people memorize your restaurant and locate it from the sea of other restaurants on google.

3) Create a blog or website for your restaurant.

Create a website and blog for your restaurant. This is the first step in creating a strong digital presence for your business. Ensure information about your restaurants, such as the menu, hours of operation, and location, and update it regularly. Make sure to optimize the website using keywords that you found earlier.

4) Create social media profiles on every platform

Create a social media profile for your restaurant on all major platforms (Facebook, Twitter, Instagram, etc.). Use catchy visuals and descriptions to attract attention and drive traffic to your website or blog. You can use this social media profile to connect with your customers. Always encourage your customer to review you on the social media platform if the reviews are negative, never delete them. Always try to solve why exactly they gave you a bad rating.

5) Use WiFi marketing for restaurants.

What is wifi Marketing?

Wifi marketing is an innovative way to reach consumers digitally. Many restaurants use wireless internet as a channel for communicating messages and promotions, which creates an in-store multichannel experience for diners who have access through this technology.

You can use this kind of modern marketing to announce special offers to your customer when they are near your restaurant. For example, if your customer is near your restaurant and connected to your shop wifi network, you can offer him a buy 1 to get 1 meal free offer. He won’t resist this offer and will come inside your restaurant for a quick meal.

Why is wifi Marketing important in restaurants in kolkata?

Wifi marketing can be used in several different ways, including:

• providing free wifi to customers to get them into your restaurant or cafe
• using your hotspot as a way to gather customer data, such as email addresses or contact details
• providing exclusive offers and discounts to customers who are connected to your wifi
• using targeted advertising to promote specific products or services
• providing internet access for customers who need it while they’re in your restaurant
• announcing special events and offers to customers

6). Use paid advertising on social media and search engines to reach a wider audience.

If you want to level up your online game, you can start running paid advertising on Google and Facebook to promote your business. Remember the keywords we discussed on the first point; yes, you will need those again. You can advertise, so your restaurant comes on top whenever someone searches with those keywords on Google or Facebook.

If you are not familiar with paid advertisement, you can hire a digital marketing company in Kolkata to do it for you.

7) Make use of email marketing to reach current and potential customers

Benefits of email marketing for restaurants

• Email marketing is a great way to reach out to current and potential customers. 
• It’s a cost-effective way to keep in touch with your customers, and it can help you build better relationships with them.
• Email marketing can also help you boost your sales and increase your profits. 
• It’s a great way to keep your customers informed about your latest menu, and it can help you promote special offers and discounts.

Some of the top email marketing service providers are Mailchimp , Campaiger , Hubspot email marketing.

Email marketing is a powerful tool, and if used correctly, it can help you achieve great results. So if you’re looking for a way to improve your business, email marketing is worth considering.

8) Use QR codes on your print materials (menus, flyers, etc.) to direct customers to your website or social media profiles.

Adding QR codes to your print materials is easy to direct customers to your website or social media profiles. All they have to do is scan the code with their phone, and they’ll be taken right to your page. You can also use QR codes to promote special offers or discounts.

For example, let’s say you’re a restaurant and to advertise your menu on flyers and your website. You can include a QR code that leads directly to the PDF of your full menu on both materials. Each time anyone uses their phone to scan the code and open up your menu, it will count as another view for those materials. This is a great way to ensure that your customers always have the latest version of your menu.

QR codes can also be used to drive traffic to your social media profiles. For instance, you could create a QR code that takes people to your Facebook page or Twitter profile. This is a great way to connect with potential customers and update them on your latest promotions and discounts.

How do you create a QR code for a restaurant?

You can check MustHaveMenu to get started with QR codes for your restaurant

9) Use your business keywords in your website and social media profiles

Optimize your website and social media profiles for search engine ranking. This will help potential customers find your restaurant when searching for information online.

10) Use video content to promote your restaurant on YouTube and other video-sharing platforms.

Use video content to promote your restaurant on YouTube and other video-sharing platforms. Restaurant owners can create engaging video content that showcases their menu, specials, and atmosphere. This type of content can help to attract new customers and keep existing customers coming back for more.

When creating videos for your restaurant, be sure to focus on quality. Make sure that your videos are well-produced and edited, and that they showcase your restaurant in the best possible light. You may also want to consider hiring a professional video producer to help you create high-quality content.

In addition to creating videos, be sure to post photos and reviews of your restaurant on online review platforms like Yelp , TripAdvisor, Zomato, Swiggy, Dineout and on your google business profile. This will help potential customers learn more about your restaurant and make an informed decision about whether or not to visit.

Using video content to promote your restaurant can reach a larger audience and boost your business. So get creative and start filming!

11) Create a Touchless Experience for your customer when they visit your restaurant.

In these challenging times, it’s more important than ever to find ways to keep your customers safe and comfortable. You can do this by creating a touchless experience for them when they visit your restaurant. This means that they won’t have to touch any surfaces that might be contaminated, and they’ll be able to avoid contact with other people.

You should promote all the precaution which you have take online on every social media platform to gain people trust about your brand.

Here are a few things which any restaurant owner in Kolkata must follow to make their business as hygienic as possible

1) You can provide your customer with gloves and face masks when entering your restaurant. You can also install hand sanitizer stations throughout your restaurant and ensure that your employees use them regularly.

2). Another way to create a touchless experience is by banning physical contact altogether. It might be a difficult thing to do. For instance, if you’re running a buffet restaurant, people will still have to load their plates with food at the beginning of the line instead of at the end.

Still, you can limit physical contact as much as possible by having your customers use tongs and serving utensils instead of their hands when it’s available. It would help if you encouraged your employees to serve the food and drinks instead of handing them over the counter.

3) To create a touchless environment for your customers, you should also keep any surfaces they might touch as clean as possible. This will help reduce their exposure to germs.

4) Use Contactless menus.

Contactless menus allow customers to browse food and drink options by scanning QR codes with their smartphones. These small table-top postcards are usually found in restaurants, where they can be easily accessed using their phone
There is no need for paper ordering pads or credit cards because all of your information will automatically transfer into the server’s computer system upon payment! You can also launch your own app and upload all menu and relavant information there. You can read our detailed blog on Play Store Optimization (2022)

Creating a touchless experience for your customers can be a difficult task, but it’s one that’s essential in these challenging times.

By following the tips provided, you can help keep your customers safe and comfortable while they’re dining at your restaurant.

12. Hold contests and giveaways on social media and other platforms to get more attention and increase your following.

Why are social media giveaways essential to increase customer engagement?

Social media contests and giveaways are a great way to increase attention to your page or account, as well as increase your following. They are also fun to engage with your audience and get them excited about your brand or product.

When planning a social media contest or giveaway, there are a few things to keep in mind. First, make sure you are aware of the social media platform’s policies regarding contests and giveaways. Also, be sure to clearly state the rules and regulations of the contest, as well as the prize.

Finally, make sure to promote the contest or giveaway extensively on social media. Use images, videos, and hashtags to get people excited about entering. And be sure to announce the winner of the contest on social media as well.

To learn more about running a social media contest or giveaway, check out the following tips.

• Use Hashtags to Promote Contests & Giveaways on Social Media
• Use Images and Videos to Promote Contests & Giveaways on Social Media
• Use Proper Timing & Frequency When Promoting Contests & Giveaways on Social Media
• Monitor Comments & Engage with Participants on Social Media
• Announce the Winner on Social Media – Finally, be sure to announce the winner of your contest or giveaway on social media. This helps promote your contest or giveaway and gives people a chance to see who won.

13) Offer special coupons on websites like Flipkart, amazon, google pay.

What is coupon marketing strategy?

You might have seen these big websites offer discount coupons on various brands. These coupons will help drive traffic to your restaurant and give people a reason to visit you instead of your competitors. You can use this strategy to increase the online awareness of your brand.

You can offer these coupons on a platform like

• FreeKaaMaal
• DesiDime
• CouponDunia
• GrabOn
• CashKaro
• Nearbuy App

14) Pay special attention to the reviews people post online about your restaurant.

You should never ignore online reviews for your restaurant. Most people will be honest and say what they think about your food. Some people post bad reviews, but some may also post good ones about you! But if you don’t respond to the bad reviews, customers may believe that you are not interested in what they have to say.

Online reviews are good for you because they give feedback about your service. You can make changes to your restaurant or deal with complaints by asking for more information. Reviews will also help you know what customers think of your food and if it should be improved upon. They could even save you time by telling you what other customers have said about your restaurant, so you don’t have to hear it from them directly.

You should list your restaurant on various online platforms like

• Zomato
• Swiggy
• Shupple
• Food Panda
• Uber Eats
• Dunzo
• Dineout
• Box8
• Faasos
• FreshMenu

15) Use the referral system to gain more customers and increase word of mouth.

How does the referral system benefit restaurant owners?

Ask for referrals from current customers, either through word-of-mouth or via social media. Happy customers are more likely to refer their friends and family to your restaurant, so make sure you thank them for their support! When someone visits your restaurant, offer them a special code which, if used by someone else, you will offer a discount to that customer next time he visits your restaurant.

16) Hire influencers to promote your restaurant on social media

A restaurant can significantly benefit from having social media promotion by influencers. An influencer has a large following on one or more social media platforms and can persuade their followers to take action, such as visiting your restaurant.

Top 4 benefits of Restaurant Influencer Marketing

First, having a successful influencer promote your restaurant can produce results at an affordable rate. It’s much cheaper to hire mico influencers like FoodZpah as compared to a billboard advertisement.

Secondly, hire the right influencer to promote your restaurant on social media. They will be able to appropriately target their audience and give them relevant information to their interests. 

Thirdly, the more targeted the promotion of your restaurant is, the more effective it will be. 

Fourth, the most crucial reason for hiring an influencer to promote your restaurant is to increase brand awareness. A successful influencer will create content that is so engaging that many of their followers will go on to share it with other people on social media. This means that they are increasing your restaurant’s reach without having to spend money on advertising.

Conclusion

So there you have it: 15 digital marketing strategies restaurants can use to get more visitors in 2022! By creating a website and social media profiles, using paid advertising and email marketing, using QR codes and video content, optimizing search engine ranking, holding contests and giveaways, offering deals on websites like coupon Dunia, getting referrals from customers through word-of-mouth or social media, making use of digital marketing tools such as search engine optimization (SEO) and landing pages, and asking customers for referrals, you will be able to market your restaurant online successfully.

Digital marketing is an extremely effective way to advertise- it allows you to reach millions of potential customers at once. However, establishing a strong internet and social media presence takes time and effort. So if you’re looking to attract more visitors to your restaurant, you should definitely focus on your digital marketing strategy! It will be worth the investment!