2024-05-02 18:30
The legal landscape in Long Beach, California, is as competitive as ever. With numerous law firms vying for attention, establishing a strong online presence is essential for success. However… Read More
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Marketing and business development tools for professional services companies.
2024-05-01 22:49
Maintaining a polished and up-to-date website is paramount in the bustling digital marketing world. Yet, I often encounter business owners grappling with broken plugins, outdated content, an… Read More
2024-04-25 16:52
As a Fractional CMO and marketing consultant specializing in professional services, I’ve witnessed firsthand the impact of strategic content creation on online visibility and client ac… Read More
2024-04-25 01:52
In my role as a fractional CMO, I’ve encountered various challenges in digital marketing. One particular challenge stemmed from my time in-house at a CPA firm, where a hefty investment… Read More
2024-04-24 20:56
In professional services, the impact of online content often feels elusive. As a Fractional CMO collaborating with numerous professional services companies, I’ve encountered the challe… Read More
2024-04-24 04:12
In the competitive legal industry, having a standout online presence is essential for attracting clients and distinguishing your firm. When designing a website that genuinely reflects your b… Read More
2024-04-24 04:01
In today’s digital world, the options for web design services seem endless. However, there’s something to be said about choosing a local web designer, especially when building a… Read More
2024-04-24 03:51
In today’s digital age, online reviews significantly shape consumers’ perceptions and influence their purchasing decisions. Among the various review platforms available, Google R… Read More
2024-04-24 03:32
In today’s competitive landscape, having a strong online presence is crucial for businesses of all sizes. Whether you’re a startup or a well-established company, partnering with… Read More
2024-04-19 22:40
Accounting firms must stay ahead in business development for sustained growth and success. Adopting innovative strategies can propel your firm to new heights, whether you’re a seasoned… Read More
2024-04-17 23:04
Embarking on your entrepreneurial journey can initially feel like navigating through uncharted waters. Whether launching your practice or venturing into a new business endeavor, the road to… Read More
2024-04-12 18:25
Standing out amidst the noise can be daunting in the digital landscape, where billions of searches are conducted daily. Yet, achieving high rankings in Google’s organic search results… Read More
2024-04-12 17:51
I’ve been collaborating with a client since last fall, and it’s been motivating to witness their dedication to refining their marketing efforts and advancing as an established bu… Read More
2024-04-12 17:42
Happy Friday, everyone! I hope your week has been productive so far. Mine has been quite packed, returning from a Spring Break getaway and immediately diving back into work. Amidst the… Read More
2024-03-28 22:45
In marketing, there’s a significant distinction in promoting professional services. Unlike tangible products or straightforward services, marketing professional services involves putti… Read More
2024-03-12 01:14
Digital marketing is constantly evolving, and achieving high rankings in Google’s organic search results is essential for driving traffic and generating leads for your business. Howeve… Read More
2024-03-12 00:50
In the realm of business, effective marketing strategies are paramount. However, with many options available, it’s crucial to tread carefully, especially when considering industry-spec… Read More
2024-01-23 05:31
In professional services, a well-crafted marketing plan is the cornerstone for attracting clients, establishing thought leadership, and achieving sustainable growth. As a leading marketing c… Read More
2024-01-08 20:39
If you are anything like me, a passionate small business owner, then I’m certain you’re aiming for growth and success in 2024. Being surrounded by other business owners, clients… Read More
2024-01-04 22:08
The professional services landscape, encompassing law firms, CPA firms, and financial advisor practices, navigated significant shifts and challenges throughout 2023. Understanding these pivo… Read More
2023-12-31 02:27
In Long Beach, your online presence as a financial advisor, CPA, or attorney is pivotal for establishing trust and attracting potential clients in today’s digital landscape. Your websi… Read More
2023-12-28 19:36
Your business’s digital storefront and website speak volumes about who you are. As we enter the new year, it’s crucial to ask: Does your website genuinely reflect your business?… Read More
2023-12-27 00:17
A strategic plan serves as a roadmap for law firms, offering direction, defining goals, and aligning efforts toward success. This guide aims to assist law firms—regardless of size or s… Read More
2023-12-22 19:08
Choosing the ideal digital marketing agency can significantly impact your business’s growth trajectory. However, considering the diverse agencies available, the decision can be dauntin… Read More
2023-12-22 18:34
While SEO is a crucial tool for businesses, particularly those with a defined niche, it’s essential to recognize its limitations. SEO isn’t a panacea; it’s part of a compre… Read More
2023-12-18 05:52
As we stand on the cusp of a new year, it’s time to sketch the roadmap for your marketing endeavors in 2024. Whether you’re well into establishing your marketing foundations or j… Read More
2023-11-08 22:47
Creating a marketing plan is crucial to any successful business strategy, especially in the competitive landscape of professional services. Here are some key elements to consider when crafti… Read More
2023-11-08 22:34
Having spent over a decade immersed in boutique professional services, I understand how to craft a marketing strategy and the intricate dynamics contributing to a successful marketing strate… Read More
2023-11-02 23:25
In today’s digital age, a robust online presence is essential for businesses to thrive. As demonstrated by our partnership with BHW IP Law, a leading intellectual property law firm wit… Read More
2023-09-14 17:40
In the digital age, achieving a prominent online presence is vital for businesses of all sizes. Search Engine Optimization (SEO) plays a crucial role in this endeavor, but with its growing i… Read More
2023-09-13 18:34
As a marketer, I understand the pivotal role of connecting, engaging, and providing value within our professional networks. Recently, though, I’ve observed a prevailing trend among Lin… Read More
2023-09-08 22:35
In today’s digital age, having a strong online presence is essential for businesses of all sizes. A well-designed website can help you increase brand awareness, generate leads, and dri… Read More
2023-09-08 20:18
In today’s competitive business landscape, marketing drives growth and success. For closely held professional services companies seeking to leverage marketing expertise without the com… Read More
2023-08-29 17:44
In the ever-evolving digital landscape, a compelling online presence has become essential for law firms to stand out in a competitive market. With nearly two decades of experience, our bouti… Read More
2023-08-15 19:15
In today’s rapidly evolving digital landscape, an engaging online presence is essential for every business, regardless of size. When crafting and maintaining your WordPress website, pa… Read More
2023-08-01 04:06
Website development for attorneys plays a pivotal role in establishing a strong online presence and attracting potential clients. A successful attorney website should focus on a defined nich… Read More
2023-07-31 21:18
The accounting and tax industry constantly evolves, and individuals and businesses seek reliable information to stay informed and compliant. To help accounting firms create valuable content… Read More
2023-07-31 21:10
In the fast-paced and competitive world of business, marketing has become a critical aspect of success. But have you ever stopped to consider the purpose behind your marketing activities? Ar… Read More
2023-07-25 01:03
Marketing professional services require a tailored approach compared to marketing physical products. Professional services are intangible and often rely heavily on the service provider&rsquo&hell…Read More
2023-07-16 23:56
Hard to believe we’re already halfway through July! It’s been three weeks since my last blog post for LHO & Co., and during this time, I’ve prioritized striking a balan… Read More
2023-06-16 17:19
As a professional services firm, you may be challenged to create engaging blog content if you’re not a natural writer. However, a simple and effective strategy can help you generate va… Read More
2023-06-05 21:29
When discussing digital marketing strategies, it’s common for some clients to overlook the importance of Search Engine Optimization (SEO), especially professionals (CPAs, attorneys &am&hell…Read More
2023-06-01 22:49
Becoming an accountant is rarely driven by a passion for sales and marketing. However, to run a thriving accounting practice, it is essential to effectively market your services. Without cli… Read More
2023-05-09 17:10
In today’s digital age, social media marketing has become a crucial avenue for professional service providers, such as attorneys, CPAs, and financial advisors, to connect with their au… Read More
2023-05-03 11:11
After almost two years in business, I reflect on what it took to get here. A few significant factors have contributed to my success so far: doing my best work for people, building quality re… Read More
2023-04-24 20:42
In today’s digital age, it is more important than ever for attorneys to have a strong online presence. This is where SEO (search engine optimization) comes in. SEO is the process of im… Read More
2023-04-24 20:35
Content marketing is a powerful tool that can help accounting firms attract new clients, build relationships with existing clients, and establish themselves as thought leaders in their in… Read More
2023-03-28 17:45
As a busy CPA owner, you know how challenging it can be to find the time to focus on anything beyond the daily grind of running your business. However, ignoring your website’s SEO coul… Read More
2023-03-28 17:33
Is Your Website Healthy? Don’t Wait Until It’s Too Late to Find Out!
Do you really know what’s going on with the health of your website? It’s easy to assume everythin… Read More
2023-03-15 21:51
As a marketing director at a small to mid-size CPA firm, it can feel like you’re on an island alone. You’re tasked with developing and executing marketing strategies, but oftenti… Read More
2023-03-15 21:43
A comprehensive marketing plan is essential for any accounting firm to achieve its business goals and establish a strong brand presence. Here are some key elements that should be included in… Read More
2023-03-14 22:34
In today’s digital age, having a strong online presence is vital for any business looking to succeed. This is where SEO (Search Engine Optimization) comes in. SEO is the process of opt… Read More
2023-03-14 22:07
It’s important to recognize that marketing is vital to building a successful law practice. Even the most skilled and knowledgeable attorneys won’t attract clients if they aren&rs&hell…Read More
2023-02-19 22:58
As a law firm owner, CPA, or financial advisor, it’s easy to get caught up in the latest marketing trends and flashy ideas. However, it’s important to remember that these ideas c… Read More
2023-02-14 19:08
PSA: If you’re sending generic LinkedIn messages in hopes of landing new business, think again.
Building relationships on LinkedIn takes time and effort, and spammy messages won’… Read More
2023-02-08 00:17
In today’s digital age, having an online presence is essential for any professional service provider looking to attract new clients. While a well-designed website is a crucial first st… Read More
2023-02-04 00:53
As a seasoned professional with 20 years of experience in the professional services industry, I have a wealth of knowledge and insights to share about marketing an estate planning or estate… Read More
2023-02-02 16:59
As an accounting firm, business development is key to securing new clients and growing your practice. It involves identifying new opportunities, establishing relationships, and pro… Read More
2023-02-02 00:30
In today’s digital age, it’s crucial for attorneys to have an online presence that is consistent with the brand they want to portray. Even if they don’t want to use it for… Read More
2023-02-02 00:17
Accounting firms are in a highly competitive market, and it’s crucial for them to stand out and establish themselves as trusted and respected thought leaders in the industry. This is w… Read More
2023-01-25 00:07
Consistency in messaging and branding helps build trust and credibility with potential clients, especially in professional services companies. If you are an accountant, attorney or financial… Read More
2023-01-10 19:01
Content marketing is a highly effective inbound marketing strategy for accounting firms; however, many accountants don’t do it because it seems to be too much work and will take too mu… Read More
2023-01-04 19:34
Tracking marketing initiatives’ return on investment (ROI) is essential to ensure you are getting the most out of your marketing dollars and investment of time.
Without tracking… Read More
2022-12-12 18:33
Is your online presence indicative of a healthy brand? Or are there some areas that need improvement? A recent study found that nearly two-thirds of businesses do not actively manage their o… Read More
2022-12-07 01:09
Do you know what search terms people are using to find your website?
If you don’t know, you should find out.
I have found, especially with websites that ha… Read More
2022-11-29 14:52
Law firms often struggle with the concept of marketing. Many attorneys see it as a necessary evil, something they must do to get new clients, but they would rather not think about it. Howeve… Read More
2022-11-08 23:07
If you’re a professional, then you know content marketing is essential to your success. It’s a way to connect with potential clients and show them what you can offer them. In thi… Read More
2022-11-04 15:21
Reviewing your Google Search Console account is a great way to monitor your organic SEO efforts.
Once you’re in Google Search Console, you can review your website’s search result… Read More
2022-10-25 21:21
Congratulations on taking the leap of faith to go out on your own. As a new business owner, I can tell you that it is one of the most rewarding moves you can make for many reasons.
Wh… Read More
2022-10-19 17:32
YES! Digital marketing is one of the most powerful marketing tools for attorneys, but only if implemented correctly.
Digital marketing’s best use is generating inbound leads (no… Read More
2022-10-11 22:16
Digital marketing is an effective strategy for CPAs to generate qualified inbound leads.
As effective as it is, digital marketing can be daunting too, and it can be hard to know where… Read More
2022-10-04 15:52
Content marketing has been “a thing” for quite some time now. But why is it so powerful for professional services companies?
Engaging a professional services provider (a CP… Read More
2022-09-28 22:02
SEO (Search Engine Optimization) and digital marketing are powerful tools for professional services companies but remember that SEO does not convert businesses to business customers. &n&hell…Read More
2022-09-14 07:49
Keeping your marketing consistent if you are in the professional services industry, working as an attorney, CPA, or financial advisor can be challenging.
If you are a local firm… Read More
2022-08-22 21:17
To have long-term happy clients as an attorney, CPA, or financial advisor, it is instrumental that you not only provide value to your clients but also demonstrate your value to them. &n&hell…Read More
2022-08-16 20:59
“Success is a function of persistence and doggedness and the willingness to work hard for 22 minutes to make sense of something that most people would give up on after thirty seconds&r&hell…Read More
2022-08-09 19:24
The goal of digital marketing for attorneys is to generate quality leads from your website.
While there are many components to generating quality leads from your website as an attorne… Read More
2022-08-05 18:27
Building a business from the ground up entails plenty of moving parts. More than scoping your audience, sourcing products, and employing the right people, there are operational aspects of ru… Read More
2022-08-02 22:24
Most attorneys didn’t go to law school because they wanted to get into marketing. Most attorneys became attorneys because they were interested in practicing law. … Read More
2022-07-19 16:48
In theory, a business owner can do their own marketing, but should they do their marketing is the better question. A big part of marketing success is consistency and accountability. What I h… Read More
2022-07-11 18:29
The summertime can make it hard to devote time to marketing and business development as you are juggling your workload in addition to kids’ summer schedules and vacations, and wan… Read More
2022-06-24 17:55
How long does it take to generate business through a thought leadership strategy? I wish I could tell you not long, but the reality is that it takes time.
A thought leadership strateg… Read More
2022-06-16 21:33
The end of this month marks one year in business for me with LHO & Co.! It is truly an exciting milestone! I have been working hard, challenging myself, and feeling more fulfilled than e… Read More
2022-05-25 16:17
A common thread amongst professional services firms that are successful is that they make marketing and business development a priority.
They do this because marketing and busine… Read More
2022-05-20 15:41
Stick with your niche.
Becoming a true expert in your practice area is one of the most important components to successfully growing your professional services firm.
Think about how ofte… Read More
2022-05-12 22:45
Think about the emails that land in your inbox. How many of them do you actually read and how many of them do you glaze over and ignore completely, or delete?
I can tell you that 99% o… Read More
2022-05-09 22:49
There are 4 marketing principles that must be implemented to market your professional services firm effectively and efficiently.
Defining Your Target Market – This all… Read More
2022-04-26 22:39
Most businesses I work with have a Google Analytics page set up and know the importance of the information that can be found there.
What I find regularly though is that not a lot of p… Read More
2022-04-04 22:53
When you begin a marketing campaign it is common to want to take everything on all at once. It is important to remember though to start small, especially if you do not have consistent market… Read More
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