In the ever-evolving landscape of e-commerce, two recent partnerships are poised to reshape the way we shop online. Amazon has joined forces with Meta and Snapchat, integrating their platfor… Read More

SAN DIEGO – (November 1, 2023) – Power Digital, a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive grow… Read More

Over the last decade, Amazon has become the de facto eCommerce platform—the online marketplace where sellers and buyers converge. In fact, as of April 2023, it’s the most visited… Read More

In today’s bustling digital marketplace, a brand’s online presence is every bit as important as its physical one, if not more so. Whenever a potential consumer searches for a com… Read More

Digital advertising has become far and away the dominant force in the marketing world today, with 616 billion dollars spent on digital ads in 2022 alone.1 Digital advertising is a crowded ar… Read More

When businesses are ready to scale, they partner with a growth marketing firm—unlocking new revenue streams, increasing customer lifetime value, and boosting brand awareness across dig… Read More

Brands looking to scale up quickly often invest in content marketing or other services from a growth marketing firm or a digital marketing agency. These service providers boast the tech flue… Read More

When businesses are looking to level up through effective marketing, choosing the best PPC company or the best PPC agency is crucial. PPC captures customers with high purchase intent—m… Read More

Newly minted brands and industry mainstays alike use Google Merchant Center to sell and advertise products online—but this platform uses proprietary Google product taxonomy to categori… Read More

Within the hyper-competitive, constantly evolving digital landscape, marketers must proactively engage strategies and technologies that can give them a competitive edge. While managing diver… Read More

Google Shopping is a powerful tool savvy E-commerce brands can leverage to make their products stand out while maximizing their reach throughout each leg of the customer’s shopping jou… Read More

In an age of highly intuitive search engine technologies, topical relevance is more important for SERP ranking than ever before. This begs the question, as search engine algorithms only get… Read More

The modern business landscape is constantly shifting. Conventional customer acquisition strategies that once relied heavily on traditional advertising and face-to-face networking have now go… Read More

Before raising a toast to a year of growth, ambitious brands must diligently prepare their holiday marketing strategies. These holiday marketing campaign tactics will not only usher in new c… Read More

The realm of search engine optimization (SEO) isn’t static. It has always been a dynamic landscape, continuously shaped and reshaped by evolving trends, technological advancements, and… Read More

Modern marketing is both an art and a science, with its practitioners creatively leveraging information about consumers to sell them a product. Like any other scientific field, marketing rel… Read More

In 2012, the Agile Marketing Manifesto was released. The novel framework—born out of the principles and practices of agile software development—was developed in response to many… Read More

Artificial intelligence is rapidly becoming smarter and more autonomous, making it an invaluable asset in the future of digital marketing. AI tools are experiencing a particularly strong boo… Read More

It’s no secret that digital tools have rapidly accelerated the evolution of marketing as we know it. Just a few years ago, digital marketing involved omnichannel maximization and the r… Read More

Introduction to Google Analytics 4 (GA4) Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform, and it promises to help marketers gain even deeper insi… Read More

Amidst all the Prime Day talk, Amazon has just released the ability to submit deals for a Prime Fall Deal Event indicating that there will be a second Prime event this year. Much like the Pr… Read More

Having candid conversations with other people about life, experiences, and knowledge is critical to individual growth. Understanding another individual’s journey and how they got to wh… Read More

For brands looking to enhance value, highlight best-selling services or increase their upselling opportunities, transitioning to a tiered pricing strategy might be worth considering. With th… Read More

While the US isn’t technically in a recession as of Q1 2023, businesses and consumers are certainly feeling the burn of nationwide economic strain.1 And while some economists are optim… Read More

In 2023, brand partnerships aren’t a new concept. “The collab” has been an eye-catching tactic for retailers since the 2010s, and consumers have flocked to pairings both se… Read More

To derive the most value from your marketing campaigns, you need to make every second count. Process optimization is the name of the game.  Even minor adjustments in productivity, busin… Read More

In today’s quicksilver business environment, making intelligent marketing decisions is more critical than ever. But to truly excel in such a hypercompetitive, uber-saturated marketplac… Read More

As digital retail rose to prominence over the course of the 2000s, forward-thinking companies lept to take advantage of multichannel retailing. Multichannel retailers promote and sell their… Read More

The retail industry is constantly evolving and adapting to the needs of the market. As we enter the year 2023, the need for creative retail marketing strategies is more important than ever… Read More

As consumers and companies respond to the pressure of ongoing economic downturn, B2B businesses face unprecedented marketing, advertising and sales challenges.1 In light of those challenges… Read More

Having candid conversations with other people about life, experiences, and knowledge is critical to individual growth. Understanding another individual’s journey and how they got to wh… Read More

When it comes to growing your brand’s presence on TikTok, understanding your audience and your product “edge” is fundamental. A product’s edge is what makes it differ… Read More

CBD marketing can be tricky, especially in the current regulatory climate. While the legal framework surrounding CBD is evolving, it’s important to stay up-to-date on what is and isn&r… Read More

Whether businesses are already feeling the burn of high prices or simply trying to prepare for the worst, keeping a close watch on economic activity is never a bad idea. Becoming a recession… Read More

Retail media networks are resurging in popularity amidst a growing intolerance of irrelevant advertisements, a spike in online shopping that occurred during the pandemic and the progressive… Read More

As the latest frontier in the landscape of social commerce, TikTok represents one of the most dynamic venues for building brand awareness and inviting new customers into the fold.1 In an era… Read More

The media landscape is at the peak of fragmentation. On average, users spread their online activities between some 6.6 different social media platforms, each offering its own customer experi… Read More

If you’re a business owner, you’ve likely heard that TikTok is only used by Gen Z or that Gen Z TikTok users have taken over the social media platform. The truth is, there’… Read More

It hasn’t been long since Meta (Facebook) used to dominate paid social revenue. Then TikTok entered the arena, shaking up the entire landscape. While it may feel intimidating to add ye… Read More

Most people understand the distinction between PR and marketing. In the average organization, these are two separate functions run by two different teams. More often than not, publicists and… Read More

When most people think “PR,” they probably picture that iconic, power-suited PR professional with a flip phone glued to their ear (think: Samantha Jones from Sex and the City). T… Read More

Since 2012, over 90% of users have been regularly using search engines to track down answers to their burning questions, with Google alone handling over 40,000 searches every second.1,2 And… Read More

A few years ago, PR Newswire shared an interesting statistic: 92% of first-time visitors to a brand website aren’t there to make a purchase. They’re there to browse.1  For c… Read More

Google Ads retargeting is a savvy tool for retaining consumer attention and increasing brand visibility. Since not all potential customers are ready to commit to purchasing right away, or ot… Read More

Despite the abundance of today’s marketing channels, more email addresses continue to be registered year after year—and email marketing is projected to generate over $10 billion… Read More

If you’ve ever fretted over the placement of a single exclamation point or whether you can use a cheeky emoji in a message to your boss, you’ve experienced the gravity of email i… Read More

On the hunt to learn fresh but tried-and-true methods for making warm leads hotter? LinkedIn retargeting may be a viable—and valuable—avenue. Targeted towards prospective consume… Read More

There are only two ways to generate revenue: acquiring new customers or getting more value from existing customers. New customer acquisition can be oh-so expensive…and in this economy… Read More

If the economists are right (and usually they are) – there’s a recession afoot. As businesses prepare for the economically turbulent year ahead, turn your focus to marketing and… Read More

We’ve already walked through how to build & properly set up your Performance Max campaigns to lean into Google’s best practices. Of course given how this campaign type evolve… Read More

Having candid conversations with other people about life, experiences, and knowledge is critical to individual growth. Understanding another individual’s journey and how they got to wh… Read More

With search engine marketing (SEM) only rising in popularity and influence, up-and-coming brands need a plan of attack. With In an era where 98% of global consumers shop online and Google ch… Read More

Businesses trying to make their mark today need to have a robust search engine marketing (SEM) program. In 2021, Google generated results for 3.5 billion searches per day, on average.1 Moreo… Read More

Influencer marketing represents one of the most significant shake-ups in the marketing sphere since… well, maybe ever. Today’s brands have been handed a direct line to consumers… Read More

Brands spend an average of 13.8% of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses.1 But there&r… Read More

According to Nielsen’s 2022 Annual Marketing Report, only 26% of marketers have full confidence in the audience data they’ve collected.1 A survey from Gartner seems to confirm th… Read More

Managing a business website is an ongoing process that relies on data about how people are find and use it. With the right user data in hand, businesses can optimize their website to improve… Read More

How is the Dow Jones doing today? What’s the best banana bread recipe of all time?  Whatever the query, millennials and older generations have long relied on search engines like G… Read More

TikTok has officially grown up. The addictive app famous for its quirky dances and irreverent pranks has gone from a schoolyard obsession to a global phenomenon—and businesses have tak… Read More

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest… Read More

TikTok users may find themselves scrolling for hours despite it feeling like minutes. For them, this is the main “matter of timing” to be concerned about. But for brands looking… Read More

As the year draws to a close, Power Digital’s social department has been tracking trends and strategies set to dominate feeds after the ball drops on NYE. Going into January, cost-effe… Read More

With an estimated $8.2 billion spent on affiliate marketing in 2022 in the U.S. alone, it’s clear that many brands see the strategy as a worthwhile investment.1 If you’re one of… Read More

One of the primary goals of marketing is to build a bigger audience—and then sell to them. But what if you could tap into a massive audience of engaged consumers that already exists? W… Read More

Now more than ever, consumers rely on social proof to guide their purchasing decisions. The average person wants to know that other average people have used and enjoyed a product or service… Read More

Instagram spans beyond photos of precious pups and #OOTD posts—the social media titan is also one of the most popular and lucrative platforms for business.1 From carousel posts that di… Read More

Instagram landed on the social scene in 2010 when software genius Kevin Systrom had the clever idea to create a space for people to showcase photos from their smartphones.1 Since its incepti… Read More

Influencer marketing has unequivocally proved it isn’t just a passing trend.  The marketing tactic—a collaboration between a company and an influencer to boost brand awarene… Read More

Holiday promotions – can’t live with them, can’t live without them. Black Friday/Cyber Monday (BFCM) is the most wonderful time of the year for brands to get down to busine… Read More

Amazon Prime used to be reserved for the most important products and items you needed urgently. Now it means what you want, when you want it, and that you can send it back if you don’t… Read More

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha.1 Think the social media platform is just for kids? Think again. … Read More

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Yes, much like our friends and family, we’re talking about TikTok.&nb… Read More

There’s a certain allure to video content. When produced and marketed correctly, the digestibility of this medium glues viewers to the screen. Not to mention, there’s the possibi… Read More

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers.1 It can ma… Read More

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low.1 Since then, retailers have been squeezed by t… Read More

According to a research study from Nielsen and Meta, there are four key levers for driving media impact. These are: Creative Frequency Campaign duration Reach The study looked at three years… Read More

If you’ve been around the marketing block, you may already know that putting content out there won’t draw in new audiences on its own. You also have to ensure that content shows… Read More

Organic search results are the links that appear below the ads on Google’s search results pages. They present valuable opportunities for businesses because they can help audiences disc… Read More

Dozens of factors go into a website’s search rankings: quality content, mobile-responsiveness, search engine optimization (SEO), and page experience to name a few. While many brands un… Read More

Content marketing is on the rise and not slowing down any time soon. With 82% of content marketers actively using vlogs, podcasts and other creative content to reach audiences,1 this attenti… Read More

Whether a digital marketing agency captains your brand’s outreach or you’re sailing your own ship in uncharted waters, usingthe most powerful marketing strategies will keep your… Read More

Unlike traditional marketing channels, white paper writing extends beyond persuasive techniques. Originating as official government reports and technical writing, these marketing tools have… Read More

As expected, Google delayed their deprecation of cookies (again). Fortunately, most of the market is moving beyond cookies, so the perceived impact is less doom and gloom and more of an inev… Read More

‘Tis the season for holiday shopping, and this year it’s complicated. 56% of shoppers already started shopping in October, but they’re expected to spend less as nearly 60%… Read More

Who else is following the J.Crew AND Banana Republic renaissance? These mall brands had been struggling for a while. (Flash to J.Crew filing for bankruptcy in May 2020.) What remains are bou… Read More

It’s no secret: ad buying is becoming commoditized. The loss of data coupled with the rise of “fire and forget” campaign types (Advantage+ in Meta, pMAX in Google) is lower… Read More

At-home facials with dermatology-grade devices from the comfort of our couch? Sign us up! The global at-home device market is expected to grow by 20.4% until 2030, marking an exciting opport… Read More

It’s that time of year again when all eyes are on 2023 strategies. Driving beauty brand growth through innovation, investment and partnerships is the focus for brands like Rare Beauty… Read More

Written by: Roy Lavi, Paid Advertising Strategist iOS14 was quite the shift for many brands that relied on Facebook ads as their primary revenue driver. The loss of signal was terrifying, a… Read More

Written by: Rachel Hischl Netflix finally launched its commercials-supported subscription Basic with Ads, marking its entry into the advertising business. This has left many marketers wonder… Read More

Though it feels and seems impossible, it’s true – the 2022 holiday season is just weeks away. And Amazon is looking to kick things off with their first-ever Fall Prime Early Acce… Read More

The idea of brands promoting themselves in an authentic way is not groundbreaking. Edible cookie dough brand, DEUX, went to Instagram to explain how the wrong kind of flour almost resulted i… Read More

Your old customers are your company’s gold mine. Invesp finds that attracting a new customer costs around five times as much as retaining an old one. With this in mind, winning ba… Read More

By: Jenny Howell-Stiles Known for its viral videos, magnetic design, and rapid-fire pacing, TikTok has cemented its place as one of the premier social media apps in use today. And as organic… Read More

Companies in California have a new regulation to consider: the California Consumer Privacy Act (CCPA). The scrutiny that companies like Facebook brought to the tech industry over data priva… Read More

The Econsultancy 2019 Digital Trends report recently revealed how harnessing customer data is now a dominant marketing trend. 55% of respondents, according to an Econsult… Read More

Let’s face it, third-party cookies are not as reliant or safe as they use to be. And with the vast majority of consumers accessing channels from sources that don’t support cookie… Read More

Thanks to robust reporting tools and new ways to analyze collected data, you now have more information at your disposal than ever before. Some things are easy to focus on – your primar… Read More

We have learned as an industry that more data does not always equal more results. Now that we know, what do we do from here? Where simply collecting data may lead to strategic confusion, put… Read More

Segmenting is one key — if not the most significant — component to developing successful marketing strategies. Knowing who to target will lay the foundation for campaigns that dr… Read More