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resource for digital marketing tips, trends, and strategy to help you build a successful online business.
2023-09-19 01:03
Over the last decade, Amazon has become the de facto eCommerce platform—the online marketplace where sellers and buyers converge. In fact, as of April 2023, it’s the most visited… Read More
2023-09-19 01:02
In today’s bustling digital marketplace, a brand’s online presence is every bit as important as its physical one, if not more so. Whenever a potential consumer searches for a com… Read More
2023-09-19 01:02
Digital advertising has become far and away the dominant force in the marketing world today, with 616 billion dollars spent on digital ads in 2022 alone.1 Digital advertising is a crowded ar… Read More
2023-09-19 01:02
When businesses are ready to scale, they partner with a growth marketing firm—unlocking new revenue streams, increasing customer lifetime value, and boosting brand awareness across dig… Read More
2023-09-19 01:02
Brands looking to scale up quickly often invest in content marketing or other services from a growth marketing firm or a digital marketing agency. These service providers boast the tech flue… Read More
2023-09-19 01:01
When businesses are looking to level up through effective marketing, choosing the best PPC company or the best PPC agency is crucial. PPC captures customers with high purchase intent—m… Read More
2023-07-30 09:43
Newly minted brands and industry mainstays alike use Google Merchant Center to sell and advertise products online—but this platform uses proprietary Google product taxonomy to categori… Read More
2023-07-30 08:59
In an age of highly intuitive search engine technologies, topical relevance is more important for SERP ranking than ever before. This begs the question, as search engine algorithms only get… Read More
2023-07-29 18:40
Before raising a toast to a year of growth, ambitious brands must diligently prepare their holiday marketing strategies. These holiday marketing campaign tactics will not only usher in new c… Read More
2023-05-04 19:03
To derive the most value from your marketing campaigns, you need to make every second count. Process optimization is the name of the game.  Even minor adjustments in productivity, busin… Read More
2023-05-03 14:20
In today’s quicksilver business environment, making intelligent marketing decisions is more critical than ever. But to truly excel in such a hypercompetitive, uber-saturated marketplac… Read More
What Is Omnichannel Retailing?
2023-04-12 01:36
As digital retail rose to prominence over the course of the 2000s, forward-thinking companies lept to take advantage of multichannel retailing. Multichannel retailers promote and sell their… Read More
7 Creative Retail Marketing Tips For 2023
2023-04-12 01:35
The retail industry is constantly evolving and adapting to the needs of the market. As we enter the year 2023, the need for creative retail marketing strategies is more important than ever… Read More
9 B2B Marketing Trends For 2023
2023-04-12 01:34
As consumers and companies respond to the pressure of ongoing economic downturn, B2B businesses face unprecedented marketing, advertising and sales challenges.1 In light of those challenges… Read More
2023-04-04 00:14
Having candid conversations with other people about life, experiences, and knowledge is critical to individual growth. Understanding another individual’s journey and how they got to wh… Read More
POV: 7 Paths To Growth On TikTok
2023-03-27 19:28
When it comes to growing your brand’s presence on TikTok, understanding your audience and your product “edge” is fundamental. A product’s edge is what makes it differ… Read More
A Guide To Retail Media Networks
2023-03-21 23:43
Retail media networks are resurging in popularity amidst a growing intolerance of irrelevant advertisements, a spike in online shopping that occurred during the pandemic and the progressive… Read More
PR Vs Marketing: How Are They Different?
2023-02-23 01:44
Most people understand the distinction between PR and marketing. In the average organization, these are two separate functions run by two different teams. More often than not, publicists and… Read More
How To Develop A PR Strategy
2023-02-23 01:43
When most people think “PR,” they probably picture that iconic, power-suited PR professional with a flip phone glued to their ear (think: Samantha Jones from Sex and the City). T… Read More
What Is Google Ads Retargeting?
2023-02-23 01:39
Google Ads retargeting is a savvy tool for retaining consumer attention and increasing brand visibility. Since not all potential customers are ready to commit to purchasing right away, or ot… Read More
What Is Email Retargeting?
2023-02-23 01:34
Despite the abundance of today’s marketing channels, more email addresses continue to be registered year after year—and email marketing is projected to generate over $10 billion… Read More
What Is LinkedIn Retargeting?
2023-02-22 18:22
On the hunt to learn fresh but tried-and-true methods for making warm leads hotter? LinkedIn retargeting may be a viable—and valuable—avenue. Targeted towards prospective consume… Read More
2023-02-02 19:48
Having candid conversations with other people about life, experiences, and knowledge is critical to individual growth. Understanding another individual’s journey and how they got to wh… Read More
How To Develop A PPC Strategy
2023-02-02 00:56
With search engine marketing (SEM) only rising in popularity and influence, up-and-coming brands need a plan of attack. With In an era where 98% of global consumers shop online and Google ch… Read More
What Is PPC?
2023-02-02 00:56
Businesses trying to make their mark today need to have a robust search engine marketing (SEM) program. In 2021, Google generated results for 3.5 billion searches per day, on average.1 Moreo… Read More
What Is A Micro Influencer?
2023-02-02 00:54
Influencer marketing represents one of the most significant shake-ups in the marketing sphere since… well, maybe ever. Today’s brands have been handed a direct line to consumers… Read More
The Importance Of Marketing Data Analytics
2023-01-19 21:13
Brands spend an average of 13.8% of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses.1 But there&r&hell…Read More
How To Craft Effective Marketing Reports
2023-01-19 21:12
According to Nielsen’s 2022 Annual Marketing Report, only 26% of marketers have full confidence in the audience data they’ve collected.1 A survey from Gartner seems to confirm th… Read More
7 Affiliate Marketing Tips
2022-12-15 08:04
With an estimated $8.2 billion spent on affiliate marketing in 2022 in the U.S. alone, it’s clear that many brands see the strategy as a worthwhile investment.1 If you’re one of… Read More
6 Affiliate Marketing Strategies For 2023
2022-12-14 20:01
One of the primary goals of marketing is to build a bigger audience—and then sell to them. But what if you could tap into a massive audience of engaged consumers that already exists? W… Read More
How To Use Instagram For Businesses
2022-12-11 22:38
Instagram spans beyond photos of precious pups and #OOTD posts—the social media titan is also one of the most popular and lucrative platforms for business.1 From carousel posts that di… Read More
Instagram Marketing: The Ultimate Guide
2022-12-10 22:36
Instagram landed on the social scene in 2010 when software genius Kevin Systrom had the clever idea to create a space for people to showcase photos from their smartphones.1 Since its incepti… Read More
What Is Influencer Marketing?
2022-12-09 21:45
Influencer marketing has unequivocally proved it isn’t just a passing trend.  The marketing tactic—a collaboration between a company and an influencer to boost brand awarene… Read More
How To Use TikTok For Businesses
2022-12-03 14:50
What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Yes, much like our friends and family, we’re talking about TikTok.&nb&hell…Read More
Retail Marketing: Tips, Tricks And More
2022-11-30 18:07
With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers.1 It can ma… Read More
6 Retail Strategies To Improve Sales
2022-11-29 17:48
Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low.1 Since then, retailers have been squeezed by t… Read More
The Ultimate Guide To Content Marketing
2022-11-28 16:58
Content marketing is on the rise and not slowing down any time soon. With 82% of content marketers actively using vlogs, podcasts and other creative content to reach audiences,1 this attenti… Read More
9 Benefits Of Content Marketing
2022-11-28 16:58
Whether a digital marketing agency captains your brand’s outreach or you’re sailing your own ship in uncharted waters, usingthe most powerful marketing strategies will keep your… Read More
What Is A Whitepaper?
2022-11-28 16:58
Unlike traditional marketing channels, white paper writing extends beyond persuasive techniques. Originating as official government reports and technical writing, these marketing tools have… Read More
2022-11-21 22:31
Who else is following the J.Crew AND Banana Republic renaissance? These mall brands had been struggling for a while. (Flash to J.Crew filing for bankruptcy in May 2020.) What remains are bou… Read More
2022-11-17 17:19
At-home facials with dermatology-grade devices from the comfort of our couch? Sign us up! The global at-home device market is expected to grow by 20.4% until 2030, marking an exciting opport… Read More

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